Gigi Nevarez的动态

How a Strong PR Strategy Can Get You Noticed by Major Music Labels In the competitive world of music, every artist aspires to get signed by a major label. But with the overwhelming number of talented musicians vying for the same opportunity, how can you stand out in the eyes of the top labels? The selection process is rigorous, and labels are constantly looking for artists who not only have great music but also the right presence to make an impact. This is where PR comes in. Having a strong PR strategy can make a world of difference. When done right, PR can highlight your uniqueness and amplify your visibility. It puts you in the spotlight, helping you build relationships with key players in the industry and increasing your chances of getting noticed by those major labels. It’s not just about creating noise it's about creating the right kind of buzz, with meaningful features and media placements that make you irresistible to labels. PR also opens doors to getting featured in high-profile magazines such as Rolling Stone and VENT Magazine. These kinds of features go beyond boosting your credibility; they make you a familiar name to decision-makers in the music industry, helping you gain a reputation as an artist worth watching. And as you gain more exposure, your chances of getting signed to a major label increase dramatically. One more key aspect is your Google Knowledge Panel. Labels often do a background check on artists, and having a well-established Google Knowledge Panel showcasing your achievements, media mentions, and career highlights adds to your legitimacy. It shows that you’re more than just an artist with talent; you're someone with a recognized presence in the industry. This type of digital recognition can be crucial in convincing labels that you're ready for the next step in your career. #MusicPR #ArtistBranding #MusicIndustry #PRStrategy #GoogleKnowledgePanel #MediaExposure #RollingStone #VENTMagazine #LabelSigning Digital Geek Media

???In the competitive music industry, PR can be the difference between fading out and rising up.?Jennifer Lewis’s latest article reveals how powerful PR strategies drive success for artists and companies alike, featuring real-world insights from her own career.???Check it out: https://lnkd.in/eQg6dnZW #PR #MusicIndustry #ExperientialMarketing

An interesting insight from a recent article on marketing for musicians reveals that 60% of fans prefer to discover new music through social media platforms. This statistic highlights the powerful role social channels play in music discovery today. For musicians, this indicates a shift in strategy—building a presence on platforms like Instagram and TikTok is crucial. It's not just about having music on streaming services anymore; engagement through social media is key to attracting and maintaining a loyal fan base. How have your experiences been with using social media to build your music or brand? What strategies have worked for you? https://lnkd.in/e-epUMMF

Did WPP just become the leading music marketing agency? In a groundbreaking move, WPP, the world’s largest advertising holding group with a presence in over 100 countries and a client roster that includes some of the most influential global brands, has announced a strategic partnership with Universal Music Group (UMG), the world’s largest recorded music company. WPP, known for its unparalleled creative scale, data-driven insights, and innovative campaigns, has long been a powerhouse in shaping how brands communicate with consumers. With this partnership, WPP takes a bold step into the music industry, solidifying its ability to connect brands with audiences through the universal language of music. Here are the details of the partnership: ?? Brands now have opportunities to collaborate with UMG’s iconic artists and leverage its expansive music catalog to create culturally resonant campaigns. ?? By merging UMG’s global insights team with WPP’s creative expertise and extensive client network, the partnership will redefine how brands engage with audiences through data-backed music campaigns. ?? Together, WPP and UMG will responsibly explore AI to create authentic and innovative cultural moments. ?? The partnership builds on previous collaborations, including the award-winning “Coke Studio” and “Sprite Limelight,” which redefined brand storytelling through music. As Stephan Pretorius, CTO of WPP, puts it: “Music is becoming an even more powerful cultural force, and technology is rewriting how we experience it. This partnership allows us to shape the future of brand engagement.” With its global reach, unparalleled client relationships, and exclusive access to UMG’s artists and catalog, WPP is positioning itself as a leading force—and possibly the most influential player—in the world of music marketing. ?? How will this reshape the future of music marketing and brand partnerships? Let me know in your thoughts below ?? https://lnkd.in/e35nJW-F

?? **Unlocking New Opportunities in the Music Industry** ?? Hey LinkedIn Fam! ?? With over a decade of experience in the music industry, I’ve had the privilege of working across various domains—A&R, talent management, music marketing, content acquisition, and more. From managing artists with over 200M+ streams to executing successful livestream campaigns (shoutout to Wizkid’s and Davido’s O2 Arena concerts! ??), I’ve seen firsthand how the industry evolves and thrives. As I continue to contribute to the growth of Africa’s music and entertainment space, I’m excited to explore new opportunities and collaborations. Whether you’re an artist, label, brand, or startup, here’s how I can add value: ? **Consultancy Services**? Need help with A&R, music business strategy, or artist development? Let’s work together to create a roadmap for success. ? **Talent Management**? Looking for someone to manage your career or guide your brand? I specialize in artist management, career development, and maximizing revenue streams. ? **Content Acquisition & Licensing**? From sourcing content for digital platforms to securing licensing deals for films, TV, and ads, I’ve got you covered. ? **Workshops & Training**? Interested in learning about the music business? I offer workshops and online courses on A&R, music marketing, and more. ? **Influencer Marketing & Brand Partnerships**? Let’s connect artists with brands for impactful campaigns and partnerships. ? **Music Distribution & Marketing**? From getting your music on streaming platforms to designing killer marketing campaigns, I’ll help you reach your audience. ? **Event Management & Livestreaming**? Planning a concert, tour, or livestream event? Let’s make it unforgettable. ? **Merchandising**? Need help designing and selling merch? I’ll handle the strategy and execution. ? **Data Analytics & Reporting**? Want insights into your streaming performance or audience demographics? I’ll provide actionable data to drive your decisions. ? **Affiliate Marketing**? Partnering with music-related products and services? Let’s explore affiliate opportunities together. I’m passionate about helping artists and brands thrive in this ever-changing industry. If you’re looking for a collaborator, consultant, or strategist, let’s connect! ?? ?? Feel free to reach out at **[email protected]** or DM me here. Let’s create something amazing together! #MusicIndustry #AandR #TalentManagement #MusicMarketing #ContentAcquisition #ArtistDevelopment #Livestreaming #BrandPartnerships #MusicBusiness #FreelanceConsultant #AfricaToTheWorld ?????

The Role of Marketing in the Evolution of the Music Industry Marketing has always played a pivotal role in the growth and transformation of the music industry, but its impact has never been more significant than it is today. Here's why marketing is a game-changer for music: 1. Bridging the Gap Between Artists and Audiences?? Marketing helps connect artists with their target audiences in a meaningful way. Whether it's through social media, streaming platforms, or live events, marketing strategies allow musicians to reach fans across the globe, creating a bond that goes beyond the music itself. 2. Driving Innovation in Music Consumption? With the rise of digital platforms, the way we consume music has changed dramatically. Marketing is at the forefront of this shift, driving innovations like subscription models, personalized playlists, and virtual concerts. These strategies have made music more accessible and personalized, transforming the listener's experience. 3. Amplifying Artist Visibility and Discoverability?? In a world where thousands of songs are released daily, marketing is crucial for artists to stand out. Strategic campaigns—whether through viral content, influencer partnerships, or targeted ads—can help an artist go from obscurity to stardom, ensuring their music reaches the right ears. 4. Creating New Revenue Streams?? Marketing has opened up new revenue opportunities for the industry, from brand partnerships and merchandise to music licensing and exclusive content. By integrating marketing with business strategy, artists and labels can maximize their income while offering fans unique experiences. 5. Adapting to Changing Trends and Preferences?? The music industry is constantly evolving, with trends changing rapidly. Effective marketing enables artists and companies to stay relevant by quickly adapting to shifts in consumer behavior, using data and insights to tailor their strategies and content. The bottom line: marketing is not just about selling music; it’s about shaping the future of the industry. It drives cultural movements, defines new standards, and keeps the art of music thriving in a dynamic, ever-changing landscape. #MusicIndustry #MarketingStrategy #DigitalMarketing #ArtistDevelopment #MusicTrends #Streaming #MusicMarketing #Innovation #BrandPartnerships #CreativeEconomy

Wow, what a year. Even amidst so much uncertainty and chaos, I’m centering on the incredibly beautiful and transformative moments of my 2024. Wanted to share a few highlights: ???? January: Kicked off the year with an unforgettable bachelorette trip to Ghana with six of my besties. My girls came in from all over the world to celebrate and live my little Detty Decemba dream at AfroFuture Festival. ?? February: Completed onboarding at UnitedMasters and hit the ground running by partnering with our investors at Andreessen Horowitz. Together, we conducted primary research that powered our sync sales strategy and music licensing marketplace. ?? March: Stepped into the role of editor for the first time, telling the unique stories of emerging artists like AmiraUnplugged, Ekkstacy, Brent Faiyaz, and BigXthaPlug. Collaborating with music journalist Daniel Kerry to bring these journeys to life was a creative highlight. ?? April: Joined forces with sister company, award winning ad agency, Translation, a company I dreamed of working for back in college. Together we rebranded UnitedMasters music licensing business. From positioning to a new tagline, visual identity, brand anthem, website etc. https://bit.ly/3P9qazo ?? May: Wedding planning consumed my life... ? June: Had major breakthroughs in therapy. I can’t recommend therapy enough. ?? July: Celebrated a huge win by securing Walmart as a partner in UM’s sync business, opening more doors for independent artists to earn through licensing and brand deals. ?? August: We launched Debut+, a more accessible tier for music distribution, AND I married the love of my life in the same week! Ima and I had our Afrocaribbean themed wedding weekend in Antigua surrounded by our loved ones. We enjoyed a traditional Nigerian ceremony, a sundowner picnic, an unforgettable boat party, and a Carnival Jouvert celebration, it was the happiest few days of my life. ????September: Got back to work and developed UnitedMasters’ influencer marketing strategy with partners Get Engaged to elevate our narratives with music curators across social. ?? October: Spearheaded the launch of our first brand campaign encouraging artists to Believe in their craft. It was a privilege to bring Steve Stoute's vision to life in collaboration with Translation, our rockstar music team + award-winning director Edgar Esteves. ?? November: Found a star through the Make Your Debut+ challenge, after searching through thousands of submissions to sign our next Partner Artist to the label. I got a chance to welcome our winner, Dono (also a Netflix Rhythm + Flow finalist!), and prep her to perform at our marquee annual event, Selectcon. https://bit.ly/3Buzlr5 ?? December: Wrapped up the year focused on up-coming launches and playing with ai. 2024 was a year of living out dreams, continuous learning (start-ups having you wearing so many new hats!), and expressing love at the highest level. To everyone who supported me along the way—thank you!