“Only 24% of the #retail and #brand leaders we surveyed would define their company as data-led” finds Forrester in their Top Retail Tech Initiatives For 2021. That seems pretty low for 2021, why do you suppose that is? https://lnkd.in/eXq5kKAX Maybe 2020’s RIS and CGT’s annual Retail and Consumer Good #Analytics Study results explain it, when you see the distribution of analytics maturity by use cases reported by participating retailers (shown below). https://lnkd.in/e8__6bjb Not every use case demands predictive analytics and machine learning of course. However, that is where a lot of value can be found in many of these cases, and is where CEOs are investing in all industries in search of growth they see best in class peers achieving. At least among marketing and e-commerce organizations, I found many stressed with too few resources knowledgeable in how to apply #AI and #ML at scale. When that happens adoption suffers and so do results. The skillsets necessary tended to be too distinct from the strategic and operational backgrounds in these areas, and analytics were organizationally distant. The same can be said in many cases for #forecasting demand and #procurement. I would have thought far more retailers report progress than shown in these results. Even if viewed only directionally by skeptical eyes, what this demonstrates is the need for more #collaboration, #upskilling and simplicity to bring the business value of AI at scale to the challenges facing retail.
Executive Smart Analytics @ Old Mutual Limited | Thought Leader in Data & AI
3 年This is very interesting i could tell you stories having run analytics at a major retailer of my experience in every aspect of this report.