Giant Spoon的动态

I’m not the CEO, I’m the Chief Repeating Officer. As a founder you should be constantly repeating yourself. What you are repeating: ?? Your company mission ?? Your personal values ?? The problem you solve Who you repeat it to: ?? Your team? ?? Prospects ?? Customers ?? Partners ?? Anyone who will listen ?? Over and over again, ad nauseum like a broken record While it might be seem bothersome, it’s actually an opportunity. To make it crystal clear why you do what you do, who you do it for, and what you do. It’s really critical to it all back to the WHY.? ?? Why this feature exists ?? Why are we making this hire ?? Why are we going to this conference When your team connects to your why and your vision, it motivates them to do their best. When your customers connect to that why, it inspires them to do better and pulls them into your brand and solution. It’s a critical responsibility of the CEO. You are the evangelist AKA Chief Repeating Officer. You see me doing this all the time here on Linkedin.? But I spend way more time on it internally and with our buyers. Hat tip to Feifan Wang for this concept.?

Recently, I had the incredible opportunity to join a presentation with Erika Gerdes, a true thought leader in personal and professional growth. Her insights on thought leadership and identity left a lasting impression with me. As a group, we discussed the concepts of the identities we aspire to and those we fear. Often, the fear of being seen as an imposter or not meeting our own standards can trigger us to hide behind facades, leading to a perception of inauthenticity. This fear can stifle our true selves and hinder growth. But here's the kicker – acknowledging these unwanted identities and facing them head-on is the first step toward genuine authenticity. When we embrace our vulnerabilities and let go of the fear of judgment, we create space for real, impactful connections. My biggest takeaway from Erika’s presentation is the importance of courage. Starting something new, especially when it seems daunting, requires a significant amount of bravery. It's easy to hold back, paralyzed by the fear of failure or the unknown. But true growth happens outside of our comfort zones. By taking that first step, we not only overcome our fears but also pave the way for future success. In marketing, authenticity matters most. Our audiences crave genuine connections and real stories. We need to commit to embracing our true selves, facing our fears, and leading with authenticity. It's not always easy, but it’s incredibly rewarding. ?

?? If your boss or your team don’t choose your brilliant idea, it might mean you don’t have the full picture. Successful vision and strategy require a combination of brilliant ideas and consideration of many inputs. Don’t get angry, get knowledge.

Mastering the canvas of life through 'The Art of Strategic Decision-Making.' Every choice is a stroke, every move a masterpiece. Elevate your game, craft your path, and paint a future that reflects your brilliance. https://lnkd.in/dcBFu7RE

The unspoken competition that finds every business leader vying for attention has gotten louder over the years. From grandiose claims and empty promises to outlandish stunts, it appears that nothing is off limits in an attempt to pull people in to support a cause and make a sale. Somehow, we've moved from sincere relationship-building to faking interest in a quest for business wins. Imagine the possibilities if you replaced shallow, manipulative outreach with AUTHENTIC interest. In the world of marketing, being AUTHENTIC is not just a virtue; it's a strategic advantage that will build TRUST and LOYALTY over time. I call this approach Joyful Communications, a values-based framework that leaves lying, scheming, and false pretense at the door. No matter how you slice it, authenticity and integrity are power twins that are always sincere and cannot be faked because they permeate thoughts and actions. CHALLENGE: ?Evaluate how you and your team show up in marketing and sales. ?Uncover areas for improvement. ?Take a stand by making necessary changes to be authentic in all you think, say, create, and do. Not sure where to begin? My joyful communications checklist is a good place to start. Download your free framework today when you go here: https://lnkd.in/ejq8vfjb . . . #Authentic??#JoyfulCommunications?#FaithDrivenBusiness?#SharedValues?#IntegrityFirst?#KingdomBusiness?#KingdomEntrepreneur?#EthicalBusiness?#ChristianBusinessLeaders?#ValuesDrivenBusiness?#JoyfulCopy?#marketingwithpurpose

Love this! A Plan is not a strategy. A plan is a list of initiatives, budgets and goals A strategy is a competitive outcome you wish to achieve, a hypothesis of what we believe will happen - but we cannot prove in advance I often see these concepts conflated, or a plan trying to pass as a strategy. I am a big fan of Gibson Biddle's strategy / metrics / tactics approach.

?? **Turning a "No" Into a Stepping Stone: The Power of Pitching Innovative Ideas** In my latest video, I dive into the crucial steps of pitching your innovative ideas within your corporate role and the profound impact it can have on your career progression, regardless of the outcome. Pitching an idea is much more than just seeking approval; it's about showcasing your readiness for bigger challenges and your capacity for strategic thinking. Here's why every pitch counts: 1. **A "No" Is Not a Full Stop**: Being turned down is part of the journey. It demonstrates your willingness to step up, think innovatively, and take risks—all qualities of a leader in the making. Remember, every pitch, successful or not, enriches your skillset and showcases your initiative. 2. **A "Yes" Means More Work—and Opportunity**: Securing approval is just the beginning. The real challenge lies in executing your idea with creativity and precision. This phase is your chance to shine and prove that your concept isn't just viable but transformative. 3. **Communication Is Key**: Whether your idea gets greenlit or not, effective communication before, during, and after the pitch process is crucial. It builds your reputation as a clear thinker and an effective doer within your organization. ?? **The Takeaway**: Each opportunity to present your innovative ideas, irrespective of the outcome, is invaluable. It not only contributes to your personal and professional growth but also positions you as a forward-thinking asset to your company. So, what's stopping you from stepping up and sharing your next big idea? Remember, the biggest risk is not taking any risk at all. Check out the full video for more insights on making your pitch count and navigating the outcomes like a pro. #InnovationInAction #CareerGrowth #CorporateInnovation #LeadershipDevelopment #StrategicCommunication #ProfessionalDevelopment

How my content created revenue for the companies I have worked for? Thriving in the content industry has revealed a powerful truth: success hinges on captivating your audience. It's not merely about selling a product; it's about forging authentic connections. Whether it's through direct sales or business development, content reigns supreme. It possesses the extraordinary ability to foster genuine affinity. By infusing humor, empathy, and relatability, I craft an environment where trust flourishes organically. By resonating with their emotions and addressing their needs, I don't just win their approval; I earn their unwavering loyalty.

To thrive in today's fast-paced world, you must be willing to sell everything - your ideas, skills, and even yourself. Mastering the art of shameless self-promotion is crucial to standing out in a crowded market. By confidently and clearly communicating your value, skills, and ideas, you'll unlock new opportunities, collaborations, and growth. Remember, if you don't showcase your worth, no one else will. #shamelessMarketing #communication #sellingyourself

When the clients push back on a creative idea,?that's when you know you're onto something.?But to get them on board, you need to understand where they're coming from. Tailor your pitch to address their concerns - maybe it's market share or?maybe it's just plain old fear of the new. Arm yourself with facts,?figures,?and case studies. Make sure your ideas aligns with the brand's DNA. Get the key players on your side early.?If they're in,?the rest will follow.?Be willing to bend,?but don't break. And most importantly,?believe in your creative vision with every fiber of your being.?Enthusiasm is infectious.