INGENIUS的动态

The creator economy isn’t the same anymore?? 3 years ago, brands working with creators felt like a transaction. In 2024, it’s a relationship ?? There are millions of creators out there today. So brands are naturally more selective. We’ve worked with 100+ creators. This is what brands look for today: ??Someone whose built genuine trust + connection with their audience. ??Someone whose values align with the brand’s identity. ??Someone who they can build a long-term relationship with. My advice for creators: Build meaningful connections with brand owners and their marketing teams. They’re not looking for random promotions anymore but for partnerships. Who you know matters more than you think!

?? We’re living in the time of the creator economy, where creators and everyday consumers increasingly hold the power when it comes to consumers’ purchasing decisions. With that, the time has never been better for brands to tap into creator- and user-generated content to reach new audiences, build stronger relationships, and fuel their content supply chain. What should brands start with to succeed in this new world? ?? P.S.: If you want to dive deeper into the creator economy, including how best to collaborate with creators and the latest marketing trends, read our recent blog: https://my.ugc.bz/0IvCyu

Marketing is at a tipping point — and creators are reshaping how brands connect with consumers, and how they allocate resources to do so. Swipe through creator-specific insights from our newest State of Creator Marketing Report to understand changes in creator platform usage, creator satisfaction, and compensation ?? Find out how your brand can leverage these trends to build stronger, more authentic partnerships with creators: https://hubs.li/Q02YdXYL0 #CreatorEconomy #CreatorMarketing

?? We’re living in the time of the creator economy, where creators and everyday consumers increasingly hold the power when it comes to consumers’ purchasing decisions. With that, the time has never been better for brands to tap into creator- and user-generated content to reach new audiences, build stronger relationships, and fuel their content supply chain. What should brands start with to succeed in this new world? ?? P.S.: If you want to dive deeper into the creator economy, including how best to collaborate with creators and the latest marketing trends, read our recent blog: https://my.ugc.bz/ubqoJI

In ~3 years at Smooth Media, we’ve worked with 300+ brands 60+ creators And according to our Notion database, 2,723 campaign deliverables. My favorite part–we get to work with the best of the best.? ? Knowledge Creators at the top of their game, who are putting out informative, educational content, and wanting to build a career out of it. ? Marketers who are pushing the boundaries of creator-brand partnerships. That has put us in a unique position — we get to see how creator marketing is shifting on both sides. Because it feels like we’re at an inflection point: The definition of a successful partnership has changed dramatically, and there are "new rules" that both creators and marketers need to consider to thrive in this new era. It’s something we talk about a lot on our team. So…we challenged everyone to articulate this shift.?The conversation evolved from an off-the-cuff internal Slack thread to what I now present to you as… The Future of Creator Marketing: 5 Trends We’re Seeing Give it a read and let me know what you think!

As the creator economy continues to grow, independent agencies are using innovative tactics to stand out. From acquiring creator agencies and developing proprietary tech to building specialized in-house creator teams, see how brands are carving out competitive advantages in this evolving landscape: #advertisingandmarketing #advertisingagency #creativeagency

Creator economy has taken the marketing world by storm. Content creators are quietly revolutionizing how companies innovate and strategize, particularly in the consumer goods and services industries. By transforming how consumers search for and use products, creators are:? ??Driving demand for increasingly specialized products and services;? ?? Accelerating product life cycles; and ?? Changing what customers value. How can businesses leverage the creator economy? Here’s how: - Leverage Authentic Partnerships: Collaborate with nano and micro creators who align with your brand values. Their authenticity drives trust and engagement with your audience. - Focus on Niche Markets: Engage with creators who cater to specific, highly engaged communities. These niche markets provide unique opportunities for personalized engagement. - Diversify Platform Presence: Connect with creators across various platforms to reach diverse audience segments and maximize your brand’s visibility. - Invest in Content Creation: Support creators by providing the resources they need to produce high-quality content. This investment can amplify your brand’s credibility within the creator community. - Incorporate Data-Driven Strategies: Use analytics to identify which creators and content drive the most engagement and conversions, ensuring your marketing efforts are effective. This people-powered commerce is the future of marketing. If the creators succeed, so will their brand and your business. Investing in them is worth a try, don’t you think? #CreatorEconomy #BusinessGrowth #InfluencerMarketing #BrandStrategy #DigitalMarketing #ContentCreation #MarketingInnovation #AudienceEngagement

The creator economy isn't just a trend; it's a transformative force that's here to stay. For brands and marketers, the time to invest is now. Partnering with creators brings authentic engagement, tactical reach, and substantial growth. Ignore this shift, and you miss out on one of the biggest changes in modern marketing.

?? Big News from Cohley! ?? We're thrilled to announce our latest product offering, the Cohley Creator Hub. The Creator Hub is already empowering brands to build stronger, more authentic ongoing partnerships with Creators while also saving them time and improving overall content outcomes. ---- Key Features Include ---- ?? Favorites Tab: Organize and re-engage your favorite Creators ?? Smart Recommendations: Identify the best Creators for you based on your demonstrated preferences ?? Ambassador Pages: Activate brand loyalists for highly authentic content ---- Why You’ll Love It ---- ??? Efficiency at Its Best: Everything you need is centralized (including ambassador) - You shouldn’t have to reference outside spreadsheets to save and organize your favorite Creators. ??Scalability: For Enterprise teams, Creator Hub grows with you and gives you the ability to customize your dashboard like never before. ?? Recommendations get smarter and smarter and historical knowledge is cleanly organized, making your dashboard truly YOURS. Reach out to our CEO, Tom ([email protected]) to learn more, and if you're already a client, reach out to your Customer Success Manager.

My quarterly PSA to creators: Don't build your business solely on someone else's platform. Diversify your distribution and create direct relationships with your audience. Courses. Membership. Community. Think about what makes sense for your audience and your expertise. And if you need to hear it from people who are smarter than me: "Platforms have fully embraced the explosion of creators because it cements the power of the platforms, despite what they might say about creator empowerment." https://lnkd.in/eFxmVXxX