Impel的动态

Transcript

We talked a little bit before we started recording and I thought your take on AI was, was spot on and talk to me about that. Well, I have friends that are in AI world, so I, I get a lot of inside scoop. Sure. You know, AI is a threat to certain industries and it's a big threat because AI in the wrong hands can do a lot of damage and you're starting to see that. In the automobile business, AI solved two of our biggest problems. And every dealer would agree with me because I talked to a lot of media. I said, do you agree with this? They go absolutely. Issue #1 we have lazy salespeople, right? Issue #2 we have lazy service writers. So AI comes behind a salesman. And he does follow up. Yeah, they do prospecting. Yep. A, I can't sell the car, right. AI can't demo the car. But AI can take a average salesman and make him a superstar because it takes away the tedious stuff that I don't want to do. I told you I was a lot lizard. Yeah. I told my team that if I sell 25 cars a month with I thought I was superstar right. I said if I had a I when I was a lot lizard I sold 50 cars a month yeah, because I didn't want to fill out. I didn't want to prospect. I didn't want to ask the customer for the you're just out in the point with that fresh customer and just waiting for that operator says Troy pick up line one right. So AI does the things that most. Good salmon don't wanna do right. Prospect follow up. Yeah. Service writers. How many dealers wish service riders would set the first appoint? Tommy dealers. Sounds so easy. Doesn't how many dealers wish that they get the rider when there's a special order part to follow up. So we ain't gonna write that part off right? How many of us wished that the service right was set the second appointment? So the good thing about AI, it does all that. Yeah. So there's a company I do business with calling. And and I I took him to the mat on this, OK, And they did exactly what I wanted. OK, so we started a campaign on orphan owners. Now your service manager can argue with you. Well, you know what? That's a warranty cover that coming anyway, right? It's an open recall. They gotta come, right? Or that's a customer pay customer. They come in three times a year. But the orphan owner we seen in the year. That's right. You done something to **** him off, right? Then you don't even know about, are you? You're not communicating with them because he ain't responding to nothing. You do my first month. At one of my stores AI on the orphan owner generated 10,000 in the incremental sales. Oh my God one month wow. So when I showed that to the manager he goes holy crap yeah cuz. So what happened is AI does reminders and stays in front of consumers, right? The other thing that's the big issue is safety recall. Remember, the manufacturers only required to make one notification. Yeah. So a safety recall is something that has to be fixed, of course, because it involves the drivability and the viability automobile. That's right. So AI can go after them and say, hey, your vehicle is involved in a safety recall. We can get you in at Thursday at 3:00. And they and they keep doing it. And then eventually the customers like this must be real cause like 5 emails. That's right. Because they took the letter from the manufacturer and they threw it away. That's right. But all of a sudden saw it. But all of a sudden when that car gets in an accident and someone gets killed, the lawyer gonna do what? He gonna sue me. He goes to the OEM because the recall safety recall caused the accident. That's right. Very good point. Very good point. Not to mention we all know that it's safe to recall or when, when 1 is in effect and those customers bring them in, up goes your, your, your dollars. Well, service historically. What we've seen is when someone doesn't do the recall, there's other deferred maintenance. So yeah, most of those line items, most of those roads are not single lines, right, Right. Also the customer that comes in and obviously the service writer says, hey, we need all of this, but you only really need this. But what about the unauthorized AI can follow that up after.