Gert S.的动态

The inevitable shift to online viewing. Worryingly for #broadcasters, a recent report from PwC highlighted that while the #internet, #gaming, and #VOD are all growing #ad revenues with strong future growth expected, Broadcast TV has been flat and is forecast to be flat. Here is an article for your reading that breaks down the audience and business dynamics: https://lnkd.in/dWgV7wKe -Broadcast audiences are declining -Advertising is going online -Pay-TV is going off-satellite -Pressure for TV’s Frequency is growing -Competition from Pure-Play Streamers & Global Media The growth starts with knowledge: https://lnkd.in/dWgV7wKe #PayTV #TVFrequency #Advertising #Broadcasters #Streamers #StreamingMedia #MediaDelivery #Edge #Satellite #OTT #OTA

How advertisers are optimizing CTV ad spend and measuring success a Q&A by Digiday Interesting Q&A with Blockboard CEO Matt Wasserlauf about how advertisers optimize their CTV spending to achieve maximum impact and ROI. "Everybody talks about this next era of #cookieless that we have yet to conquer and embrace. For marketers, #CTV will be a key element of that era, as it offers alternative measurement and tracking to cookies. It’s also a booming marketplace. IAS found that 60% of U.S. households owned a CTV device in 2023" Read full -> https://lnkd.in/dTw2xFz9 #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV

A good thought-provoking post of the gap between the ideal of personalized media and the often generic experiences viewers face. It advocates for more genuine, adaptive, and viewer-centric approaches to media personalization, which are not only technically feasible but also likely to drive business success in today's competitive market.

Why does media personalization too often feel so generic? - Despite much talk about personalized media, viewers are frequently confronted with uniform interfaces, identical menus, features, functions, and generic (historic) recommendations. ??How likely is it that all viewers, across different ages, interests, life cycles, and life stages, fit into the exact same media template? ??Why don’t software-defined media applications offer viewers more control over their media experience? ???How can software-defined media applications enhance the transition from traditional broadcast to personalized streaming for seasoned viewers? ??Why don’t media applications learn from and evolve with viewers media usage? ??While waiting for ahead-of-time recommendations, why not let viewers be inspired by recommendations from trusted human curators? ??How can providing seamless, viewer-centric convenience reduce media churn and boost viewer and advertiser retention? Interested in these???questions??That’s great???It’s all doable and manageable. ???? Software-defined media applications are built to personalize content for viewers, by leveraging proven OTT Broadcast technologies. By focusing on personalized experiences, you can attract more viewers and advertisers. What's good for viewers often benefits advertisers too. Interested in fine tuning or enhancing your platform or making personalization central to your media technology strategy? Let’s talk.??? ???#ATSC #ATSC3 #Broadcast #Broadcasting #CTV #digitaltv #DVB #FAST #iptv #media #mediadistribution #mediapersonalisation #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SmartTV #smpte #SoftwareDefinedMedia #Streaming #StreamingMedia #StreamingVideo #Television #video #videostreaming

The virtual world is moving to the next level of #VideoContent. What's coming up? The evolution of #OTT platforms is set to redefine how we engage with content—with the demand for personalized viewing experiences skyrocketing, technology will play a pivotal role in shaping our entertainment landscapes. Ditching the conventional elements of entertainment, OTTs seek to provide great flexibility and control, content diversity and smooth accessibility across different devices, meeting the demands of today’s audience. If you work in TV/streaming, our Bunny #CDN could be perfect for you! Bunny CDN ensures low-latency streaming and fast loading times, which are crucial for providing a seamless viewing experience for users. You can find out more here ?????https://bunny.net/cdn/

From Bloomberg: The cable-TV networks business being spun off by?Comcast Corp.?will explore acquiring other cable channels and creating its own streaming services to grow after separating from its parent. Channels specializing in #documentaries or food-related shows are among the options for the new company, according to people familiar with the plans. Those are two programming areas the current portfolio lacks. The spinoff, which hasn’t been named, could also create its own streaming business or packages of channels for online distributors like?Amazon.com Inc., said the people, who asked not to be identified discussing nonpublic information. The spinoff will likely negotiate its own distribution deals with pay-TV distributors when its current contracts run out. Cable networks have been a drag on Comcast’s business as consumers continue to cancel pay-TV services in favor of streaming options like?Netflix Inc.?While the spinoff doesn’t need to acquire more channels, that could be an option as pay-TV distributors look to create more bespoke packages of channels with network owners. Comcast is keeping the NBCUniversal broadcast network and the Peacock streaming service. While Peacock is losing money, it is considered a growth business as consumers switch to online viewing. The most popular programming on both is #sports, and Comcast has decade-long rights for the National Football League (NFL) and, starting next year, the National Basketball Association (NBA). Programs from the channels being spun off represent just 2% of the viewing on Peacock, the people said. Bravo, a channel specializing in reality #TV, is also staying with Comcast because its programming is popular on #streaming. Spanish-language network?Telemundo ?will also remain part of Comcast because its audience is considered a growth market.

CTV is rapidly closing the gap with linear TV in time spent. In 2024, US adults are projected to spend JUST 39 minutes more with linear TV than CTV. By 2025, a substantial 2 hours and 26 minutes will be devoted to CTV daily, representing 29.3% of time spent with digital media. JamLoop can help you with cost-effective, efficient and hassle-free CTV! #CTV #DigitalMedia #TVTrends #streamingmedia #streaming #tv #marketing #branding #advertising #digital #mediabuying EMARKETER

?? Connected TV (CTV) is Transforming Advertising in Southeast Asia! ?? Southeast Asia’s CTV market is booming—home to nearly 700 million people, the region’s adoption of streaming on the biggest screen is growing faster than many established markets. With 89% smartphone penetration, brands have long targeted mobile-first campaigns, but now CTV is taking center stage. ?????? In a recent article for Branding in Asia, Alex Spurzem discusses how the growth of both #CTV and audiences increasing consumption of ad-supported streaming has created a cultural shift, redefining how TV advertising will work globally. ?? Want to learn more, click the link here: https://lnkd.in/guYN_enK #CTV #FAST #AdSupportedStreaming #SoutheastAsia #Advertising #DigitalMarketing #TVAdvertising #Streaming

Before my career shifted to the business side of media and technology, I was one of the first sports broadcasters to call a game on an internet-based, live television network for a Division 1 athletic department (shoutout to Colin J. Osborne @ Rutgers University nearly 16 years ago). At the time, I was told the broadcast was "over-the-top" and that I'll know what OTT means soon. 21-year-old me was OK with that explanation. Fast forward to 2025, and what is #OTT now? - Direct-to-consumer live television in an app format (e.g. ABC News Live) - Any linear channel involving a 24/7 wheel, or isolated on-demand content in a streaming environment (e.g. connected television UI or external stick) However, OTT is now the umbrella term for everything streaming. It has its MVPD (cable operators), authentication-based cousin TV Everywhere (TVE), its subscription, ad-based, and transactional on-demand siblings SVOD, AVOD and TVOD, and now its "cable 2.0" linear friend FAST. OTT is gone. Long live, OTT. Let's call it what it is, and what it was when I stepped to the microphone to call Rutgers / Stanford men's soccer in Sept. 2009... STREAMING TELEVISION. #media #technology #streaming #content #distribution

Samsung TV Plus EMEA recently welcomed K-Content to its service providing audiences across Europe with the latest K-Thrillers, K-Dramas, K-Romance and K-POP to enjoy all for free on their Samsung Smart TVs and Galaxy Mobile devices. European K-POP fans are increasingly becoming digitally native - streaming an average of 86 minutes each day. More K-Content on Samsung TV Plus provides an opportunity for brands and advertisers to resonate with diverse audiences across Europe. Alex Hole, SVP and General Manager, Samsung Europe and MENA recently shared with Broadcast Tech about 'Why international content is key for streaming', read his thoughts here: https://lnkd.in/evUucrTW #Kcontent #KPOP #Streaming