Ever wonder what happens when retail media flips the script? ?? G-Comm's Angela Myers explores the new world where sellers become buyers, and buyers act like sellers. It’s a game-changing shift in retail media—and if you're not paying attention, you could be left behind. Dive in to Angela's expert take ??
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Tailoring solutions to meet unique needs and foster long-lasting partnerships by developing and nurturing client relationships, upselling services, and crafting effective client strategies.
Learn how role reversal is reshaping the retail media landscape in the latest from G-Comm's Angela Myers.
Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers
https://www.retailtouchpoints.com
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There's a lot of buzz surrounding retail media, but what exactly is it, how does it work, and how can retailers take advantage of this expanding opportunity? Dive into our blog for the answers: https://bit.ly/3YzM9Ct #RetailMedia #RetailMediaNetworks
Retail Media for Main Street - The $100 Billion Dollar Opportunity
snipp.com
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Where is retail media going? This piece from Forbes delves into the past and future of RMNs: https://lnkd.in/gWYVAGcU #retailmedianetworks #retailmedia #retailmediastrategy #marketingstrategy #digitalstrategy
Retail Media Networks: Present And Future
social-www.forbes.com
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Navigating the world of retail media? You've probably experienced its growing pains. Our experts shared with ADWEEK how to address them so that you can unlock major wins for your business—and avoid falling behind.
Retail Media's Top 3 Growing Pains (and How to Navigate Them)
adweek.com
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Rethinking retail media measurement is imperative as this channel takes more marketing investment each year. Retail media is booming, but is it reaching its full potential? While closed-loop measurement has been a game-changer, it’s only part of the story. To truly unlock value, brands and retailers need to embrace broader, more dynamic approaches to measurement. In this insightful article, Co-op's Dean Harris explores how retail media can evolve beyond closed loops to drive greater accountability, efficiency, and growth. ?? If you're looking to future-proof your retail media strategy, this is a must-read ?? https://lnkd.in/eQk_XZMb #RetailMedia #MarketingInsights #BusinessGrowth #Innovation
Beyond the Closed Loop: How Retail Media Can Expand Measurement
madfestlondon.com
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A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape
A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape - Retail TouchPoints
https://www.retailtouchpoints.com
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Grow brand penetration by 10% in 12 months without increasing retail investment — expert support for top consumer brand sales and marketing leaders. Use Total Marketing to grow sales and enhance ROI and team performance.
Retail Media is not just digital! It's a common misconception that Retail Media is exclusively digital, but the reality is far more expansive. We collaborated with a client to generate this graphic to illustrate. Despite the rapid growth of digital, the spectrum of retail media opportunities extends well beyond, surpassing digital expenditure by a staggering 8:1 margin. Nearly any marketing initiative a brand can conceive presents a potential media opportunity for retailers. As retailers develop their approaches to selling shoppers as an audience, now is the time for marketing, trade, sales, and media teams to synchronize efforts and devise an integrated approach to harnessing retail media. A few weeks ago, we offered a deck explaining how to apply the five-step process outlined in our book, "The Shopper Marketing Revolution," to retail media management. If you missed out, drop a "Yes, please" in the comments, and I'll gladly share the presentation with you! #RetailMedia #Marketing #Sales #MediaTeams #Collaboration
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I am a consumer-driven Marketer who gets things done, creative yet Analytical. An inquisitive Empath, I have a love for public speaking.
Great explanation, yet Retail Media, be it on/offline, in/out-of-store can only serve a purpose as long as as retail partners (mfg) have access to the data in order to derive actionable insights and make sound recommendations.
Grow brand penetration by 10% in 12 months without increasing retail investment — expert support for top consumer brand sales and marketing leaders. Use Total Marketing to grow sales and enhance ROI and team performance.
Retail Media is not just digital! It's a common misconception that Retail Media is exclusively digital, but the reality is far more expansive. We collaborated with a client to generate this graphic to illustrate. Despite the rapid growth of digital, the spectrum of retail media opportunities extends well beyond, surpassing digital expenditure by a staggering 8:1 margin. Nearly any marketing initiative a brand can conceive presents a potential media opportunity for retailers. As retailers develop their approaches to selling shoppers as an audience, now is the time for marketing, trade, sales, and media teams to synchronize efforts and devise an integrated approach to harnessing retail media. A few weeks ago, we offered a deck explaining how to apply the five-step process outlined in our book, "The Shopper Marketing Revolution," to retail media management. If you missed out, drop a "Yes, please" in the comments, and I'll gladly share the presentation with you! #RetailMedia #Marketing #Sales #MediaTeams #Collaboration
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Vice President of Business Development, G-Comm/Goodway Group; Partner and Relationship Development Specialist; Data Evangelist; RBS board member; NYU Stern EMBA Candidate; Industry Writer/Commentator
Learn how role reversal is reshaping the retail media landscape in the latest from G-Comm's Angela Myers. #Angeknows retail media!
Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers
https://www.retailtouchpoints.com
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I wrote about how Retail Media's boom is putting a lot of pressure on brands and RMN's structures - with help from Zachary Ricchiuti and Ben Foulkes https://lnkd.in/eN4nG-H3
Retail Media's Massive Growth is Forcing Critical Reckonings
mikeshields.substack.com
