Retail media measurement is anything but simple. Brands and retailers often clash on the "right way" to measure success, leading to a world where objectives and metrics vary. Instead of waiting for standardized measurement, why not embrace the chaos and innovate? In his latest article, Goodway Group's CEO Jay Friedman explores how brands and retailers can turn measurement differences into opportunities for growth and innovation. Read more ↓
G-Comm的动态
最相关的动态
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An interesting read on the state of retail media mid-2024 and its challenges.
OPINION The state of retail media mid-2024: five challenges - InternetRetailing
https://internetretailing.net
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Excited to share our latest report, "Retail Reinvention: A Framework for Future Growth," created with the National Retail Federation. If you'd like to hear more about this??(not clickbait), let me know. I can share more on this framework and explore the applicability for your business case.
Retail Reinvention: A Framework for Future Growth
linkedin.com
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Is your brand ready for its next category review? Category reviews can shape the future of your retail success. Preparing effectively is key to standing out and making an impact. In our latest blog, we cover everything you need to know about how to prepare for category reviews—from understanding retailer expectations to presenting your brand’s best performance data. Ready to give your brand the competitive edge? Read the full blog here: https://lnkd.in/gvqsRfuU #MarketReady #CategoryReview #RetailStrategy #PRESENCE #BrandSuccess?
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Is your brand ready for its next category review? Category reviews can shape the future of your retail success. Preparing effectively is key to standing out and making an impact. In our latest blog, we cover everything you need to know about how to prepare for category reviews—from understanding retailer expectations to presenting your brand’s best performance data. Ready to give your brand the competitive edge? Read the full blog here: https://lnkd.in/gvqsRfuU #MarketReady #CategoryReview #RetailStrategy #PRESENCE #BrandSuccess?
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According to a study, a significant portion of purchase decisions are made without brand loyalty, highlighting the importance of effective retail execution for enhancing visibility and driving sales. Strategic in-store positioning is key to ensuring your products stand out and capture consumer attention. Our AI-Powered Retail Execution empowers you to optimize in-store performance through real-time insights and analytics, ensuring you stay ahead of market trends. By adopting best practices to streamline operations, you can maximize your retail budget while improving compliance and reducing stockouts. Elevate your retail strategy and make a lasting impact with Ivy Retail Execution today! https://bit.ly/3xiggUd #RetailExecution #ConsumerGoods
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Great insights
SVP, Group Director, for the Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology
About two weeks ago, the Path to Purchase Institute hosted our third annual Retail Media Summit. We gathered industry leaders, innovators, and experts to explore the future of retail media. Here's a roundup of the key insights, advice, and highlights from our editors:
Seen & Heard at Retail Media Summit 2024
p2pi.com
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Our Retail Media expert Tony Thomas shares his predictions for key trends shaping the retail media landscape?? Link to the article below ?? https://lnkd.in/eGWwGCcv #ThreepipeReply #DrivenByCollaboration #RetailMedia
Retail Media - Key Predictions for 2024
threepipereply.com
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With in-store retail media spend set to hit $1.06 billion by 2028 (more than double the projected $370 million this year!), I'd say it's a great time to deeper dive in-store RMNs. Check out this great guide from Quad!
The retail media network revolution 2.0
quad.com
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Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations ?? Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://bit.ly/3WRpymD #RetailMedia #Measurement #InStore
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Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations ?? Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/iM9xHy #RetailMedia #Measurement #InStore
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