Gloucester County Chamber of Commerce的动态

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Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.? ?? The atmosphere/ambience, infectious enthusiasm, jolly ?? The music (contributing to the above) ?? Funny - the story, the facial expressions, the Tucan, the twist ?? Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness ?? The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.? This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.? Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.? The number mentioning Kahlua is less than we’d often see.? BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.? Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.? They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.? - The way it positions Kahlua cleverly as an alternative.? An attractive one.? A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?? When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

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?? Happy St. Patrick's Day! ?? Wishing everyone a day filled with luck and the warmth of good company. As you celebrate, remember to stay safe and look out for one another. Stay safe, stay merry, and may your day be touched by the magic of the Emerald Isle! ???? #StPatricksDay #StaySafe #CIBinsuranceLove #FamilyBusiness #CommercialInsurance #HomeInsurance

The Gracie Family - Circa 1996 From right to left: Rishna Gracie (CEO of Gracie Executive Protection), Ryron Gracie, Royce Gracie, Rilion Gracie, Rorion Gracie, Relson Gracie, Carlson Gracie, Helio Gracie HONOR, INTEGRITY, COMMITMENT, and LEGACY. These are but a few words that describe our families principles, and what you'll receive with the services we provide.

?? Happy St. Patrick's Day! ?? Wishing everyone a day filled with luck and the warmth of good company. As you celebrate, remember to stay safe and look out for one another. Stay safe, stay merry, and may your day be touched by the magic of the Emerald Isle! ???? #StPatricksDay #StaySafe #CIBinsuranceLove #FamilyBusiness #CommercialInsurance #HomeInsurance

Happy St. Patrick's Day! May your day be filled with luck, laughter, and all the green you can imagine! Whether you're celebrating with a pint of Guinness, a jig, or simply sporting your favorite shade of emerald, let's spread the cheer and Irish spirit far and wide! #StPatricksDay #LuckOfTheIrish #CheersToGreen #InsuranceBrokers #InsuranceBrokerage #HomeInsurance #AutoInsurance #LifeInsurance

For those you of heading out to celebrate St Patrick’s Day tomorrow, here’s a few tips to make sure you can still be the life of the paddy and make it home safe ??

RIP to a true legend. One of my favorite scenes, below, is of Quincy and Herbie jamming on a Fairlight CMI: https://lnkd.in/gi5HQKhg

Happy St. Patrick's Day! ? Check out this Edpuzzle Original video to learn more about one of my favorite days of the year! https://lnkd.in/eDjDNX3g