Navigating the Marketing Maze: The Art of Strategic Planning (English) #aventura #turismo #viajes #travel #fitness #sport #gym #workout #marketing #empresa #trabajo #emprendedor #business https://lnkd.in/g4dQ-md7
Juan Campino Marketing & Consulting的动态
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Remember that gym membership you got in January with all the best intentions? SEO is like that—but instead of getting you abs, it gets you clicks! Stick with SEO, and watch your website go from a hidden gem to the ultimate star of the search results. Let’s delve into the why, what, and wow of SEO—because this is one investment where results are totally in your control! Learn more about SEO here : https://zurl.co/OaH1 #seo #websitedesign #webmarketing
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??♂?Surf's Up!?? Hey Dudes and Dudettes, Catch the wave of content creation with #HearthBusiness! Here’s a thought??: What if prioritizing high-quality admin support, like content creation, is actually more crucial to your business success than constantly chasing new certifications or equipment???It’s time to challenge the norm and get results. Effective management of your digital presence could have a big impact??on client engagement and brand growth. Create a client file???and elevate your grind.??https://lnkd.in/gXgAW5GD or www.Hearthbusiness.com #BusinessSolutions #ContentCreation #HealthAndWellness #Narly Alt-text: At the bottom, the URL 'https://lnkd.in/gXgAW5GD' is displayed in blue text. A video background showing a clip of a narly wave. Overlaying text reads 'Catch this wave of content creation!' in large, bold, white letters, slightly angled. Below, in smaller text, 'Hearth Business Health & Wellness' is written in all caps, also in white. The phrase 'Create a client file' appears towards the lower right corner in blue text and an arrow in white supposedly pointing to the next page. 2nd page: At the top, large text reads 'A business for business. Solutions designed with the business owner in mind.' Below it, another large text element states 'Hearth Business has the individual in mind too with personal solutions available for YOU-time.' in italics. Near the bottom of the design, bold red text reads 'Dynamic And Timeless Business Solutions.' At the very bottom, two smaller text lines read 'www.Hearthbusiness.com' on the left and '[email protected]' on the right. The Hearth Business logo is in the top right corner. keyword, keywords, Content Creation, Hearth Business, Business Solutions, Health and Wellness, Admin Support, Digital Presence, Client Engagement, Brand Growth, Narly, Elevate Your Grind, Challenge the Norm, High-Quality Support, Business Success, Certifications, Equipment, Effective Management, Personal Solutions, Dynamic Solutions, Timeless Solutions, Client File, Catch the Wave, Narly Wave, Dynamic Business Solutions, Personal Growth, Entrepreneurial Insights, Business Coaching, Hater Proof Podcast, Self-Improvement, Small Business Owner, Motivation, Practical Advice, Empowerment, Business Strategies, Customized Assistance, Success Strategies, ROI, Flexibility, Work-Life Balance, Streamlined Operations, Professional Services, Innovation, Leadership, Wellness Industry, Business Growth, Strategic Coaching, Digital Branding, Marketing, SEO, Website Design, Productivity, Video Elements, Visual Media, Transformation, Inspiration, Educational Content, Social Media Trends, Community Empowerment, Resilience, Client Success, Personalized Assistance, Business Support, Mindful Vitality, Wellness and Success, Niche Marketing, Cross-Platform Engagement, Seasonal Themes, Consistency, CTA (Call to Action), Engagement Optimization, Social Influencer, Transparency, E-commerce, UGC (User-Generated Content).
??♂?Surf's Up!??Hey Dudes And Dudettes #hearthbusiness #horse #businesswithheart #waves #automobile
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We’re not your “cool” agency. No office dogs stealing your lunch. No TikTok dance-offs (trust us, nobody wants to see that). No constant behind-the-scenes “how the sausage is made” posts. No guest-speaking marathons (we prefer to let our work do the talking). No stopwatch ticking for every minute we spend on your project. No vanity metrics—we’re more about results. But here’s what we do bring to the table: We care about your business like it’s our own. We go the extra mile, even if it means running a marathon. We deliver results that actually matter—no fluff, just the good stuff. We’re all about your success (seriously, we’re a bit obsessed). We speak your language—no jargon, just straight talk. We’re here to be part of your team . At Optimised Marketing, we’re a fast-growing agency with a team of experts who are serious about your success. Get in touch—let’s see if we’re the right fit for your business! #MarketingWithoutGimmicks #marketingagencyaustralia #socialmediamanagement #DIYMarketing #DigitalMarketing
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?? ?? ??As far we can tell, we've got ?????? ????????-???????? ?????????????? ???????????????????? ???? ?????? ??????????*. Here's the story ?? (*from what we've heard. A lot of outlets don't publicly share their newsletter metrics, but I thought it would be interesting to share ours here, as well as how we built our list and what our current newsletter strategy looks like.) ?? We've currently got over 161,000 subscribers: it's not Tim Ferriss numbers, but all of those subscribers found us ?????????????????????? and signed up for something on our site (more on this below). ?? We get ???????? ?? ?????????????? ?????????? ?????? ??????????. How? 161k subs, with an average open rate of 55%, sent 3 times / week. Throw those numbers into a calculator and we get about 1.1 million opens per month right now. (We're about to experiment with an optional 5-time-a-week send, but will keep a close eye on how this affects open rates). ?? All of those subscribers came on board organically via our website. They either simply signed up for the newsletter, or one of our free ebooks or training plans. The 'lead magnet' thing is overplayed, but if you create something truly valuable to the reader - then follow up with a great newsletter - they'll stick around. I spent 3 weeks writing an e-book that we give away for free (link below :)). Our coaching team has spent hundreds of hours on those plans. Note: we're starting to experiment with paid user acquisition following the recent Google updates (story for another day...). ?? We ???????? ?????? ???????? ???????? with our newsletters. We don't push sales and discounts on our readers, nor do we spam them with quick-buck offers that erode their trust in our brand. Instead, we curate every send with the latest interesting stories, news, and features from the running world. ?? We put our team front and center. Each newsletter is curated by one of our expert running editors, Jessy Carveth, Katelyn Tocci, Michael Doyle ... these are the same faces and voices you'll hear on our podcast and see on our YouTube, and who do the day-to-day running of the site. Oh and Amby Burfoot does the Friday send (#legend) :) ?? We work with brands, sparingly. It can be tempting to fill a newsletter with ads that make some immediate money, but might not be in our audience's best interests. When a brand sponsors our newsletter, we ensure it's a product that aligns with our audience's interests. So far in 2024 we've worked with Brooks Running and UESCA (and turned down dozens of others). ?? ???? ?????????? ?????? ????????. Every newsletter list builds up some non-engaged readers. While it can be tempting to keep these sleeping subs on your list so you can boast an impressive list size, the fact is that they're dead wood. So we cut them. Quality of list beats size of list. Want a peek of the newsletter? Sign up for the next one here - and let me know what you think.
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?? Our newsletter is the most-read running newsletter in the world*. Here's how we built it, our strategy, and how to get the next drop: *as far as we can tell.
?? ?? ??As far we can tell, we've got ?????? ????????-???????? ?????????????? ???????????????????? ???? ?????? ??????????*. Here's the story ?? (*from what we've heard. A lot of outlets don't publicly share their newsletter metrics, but I thought it would be interesting to share ours here, as well as how we built our list and what our current newsletter strategy looks like.) ?? We've currently got over 161,000 subscribers: it's not Tim Ferriss numbers, but all of those subscribers found us ?????????????????????? and signed up for something on our site (more on this below). ?? We get ???????? ?? ?????????????? ?????????? ?????? ??????????. How? 161k subs, with an average open rate of 55%, sent 3 times / week. Throw those numbers into a calculator and we get about 1.1 million opens per month right now. (We're about to experiment with an optional 5-time-a-week send, but will keep a close eye on how this affects open rates). ?? All of those subscribers came on board organically via our website. They either simply signed up for the newsletter, or one of our free ebooks or training plans. The 'lead magnet' thing is overplayed, but if you create something truly valuable to the reader - then follow up with a great newsletter - they'll stick around. I spent 3 weeks writing an e-book that we give away for free (link below :)). Our coaching team has spent hundreds of hours on those plans. Note: we're starting to experiment with paid user acquisition following the recent Google updates (story for another day...). ?? We ???????? ?????? ???????? ???????? with our newsletters. We don't push sales and discounts on our readers, nor do we spam them with quick-buck offers that erode their trust in our brand. Instead, we curate every send with the latest interesting stories, news, and features from the running world. ?? We put our team front and center. Each newsletter is curated by one of our expert running editors, Jessy Carveth, Katelyn Tocci, Michael Doyle ... these are the same faces and voices you'll hear on our podcast and see on our YouTube, and who do the day-to-day running of the site. Oh and Amby Burfoot does the Friday send (#legend) :) ?? We work with brands, sparingly. It can be tempting to fill a newsletter with ads that make some immediate money, but might not be in our audience's best interests. When a brand sponsors our newsletter, we ensure it's a product that aligns with our audience's interests. So far in 2024 we've worked with Brooks Running and UESCA (and turned down dozens of others). ?? ???? ?????????? ?????? ????????. Every newsletter list builds up some non-engaged readers. While it can be tempting to keep these sleeping subs on your list so you can boast an impressive list size, the fact is that they're dead wood. So we cut them. Quality of list beats size of list. Want a peek of the newsletter? Sign up for the next one here - and let me know what you think.
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Hey, I know you. You’re a surf experience company and your website is lacking, well, visitors. You heard that blogs boost SEO so you’re racking your brain for what else to write for your surf travel blog and you’re getting *really* sick of brainstorming. Before you bang your head on the table, try these out: ??3 Instagram accounts to follow that will drastically improve your surfing ??Hit a surfing plateau? How to improve your technique and break through to the next level ??Try this simple breath work technique to stay calm in the lineup ??3 of the biggest blocks every beginner faces when learning how to surf, and how to tackle each one ??Try this mobility routine to make sure your body is in tip top shape for the next swell ??How to respect local surfers when traveling the globe with your board ??Planning your first surf trip? From packing your boards, to navigating airlines, to paddling out to a new break -- here's how to get from A to B with your board in tow. And if you’re thinking “Corynn, I don’t want to write about surfing I want to go surfing.” Then let me write these for you. Just promise to tell me how your session went when you get back. Click below to visit my website and schedule a quick and easy 15 min consult and you’ll be in bloggin business. #surftravelblog #surftravelbusiness #surfbusiness #surfbusinessmarketing #copywritingforsurftravelbusiness #travelcopywriting #SEOtipssurftravelcompany corynncraigagency.com
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?? Turn Your Website into a Search Engine Champion! ?? Is your website feeling sluggish in the rankings? Time for a Website Workout! ???♂? Think of us as your website's personal gym masters – guiding you through expert on-page and off-page SEO training to sculpt it into a top-performing powerhouse. ???? ?? Our Winning Routine: ?? On-Page Reps: Build strength with keyword-rich content, title tag training, and meta-description muscle-building. ?? Off-Page Cardio: Boost endurance through link-building sprints, social media marathons, and reputation management drills. ?? Ready to dominate the rankings and unlock your website’s inner athlete? ?? Get your FREE Consultation:https://bit.ly/4fFEpaT ?? #SEOTraining #WebsiteWorkout #GetFitOnline #DigitalMarketing Transform your website from flabby to fit—because every champion needs the right coach! ??
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?? The Power of Timing and Co-Branding in Marketing ?? As marketing professionals, we often emphasize the importance of timing and the strategic use of co-branding. This recent example from Slovenia is a testament to these principles in action. ??In the midst of the Giro d'Italia one of the most prestigious cycling events, Slovenia leveraged the success of their local hero, Tadej Poga?ar, to promote road safety. A highway sign displayed the message: “Leave the racing to Poga?ar,” cleverly reminding drivers to slow down and observe traffic laws. Why is this so impactful? 1. Perfect TIMING: By aligning the campaign with the Giro d’Italia, the message resonates more powerfully with the public. The audience’s attention is already heightened due to the ongoing event, making the message more memorable. 2. Effective CO-BRANDING : Tadej Poga?ar’s success is not just a source of national pride but also a symbol of excellence and speed. Associating his name with road safety creates a strong emotional connection, enhancing the message’s effectiveness. 3. ENGAGEMENT & RELEVANCE : The message is not only timely but also relevant. It uses a popular figure to convey a crucial public service announcement in a way that feels personal and engaging. As professor and expert in the field of marketing, it’s essential to recognize and learn from these real-world examples. They remind us that impactful marketing is not just about ??creativity but also about ??strategic thinking and timing. Let’s continue to explore how we can harness the power of timing and co-branding to create meaningful and effective campaigns. ??♂??? #Marketing #Branding #TadejPogacar #GirodItalia #Advertising #MarketingStrategy #UniversityTeaching #RoadSafety Source: cycling360
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