GBK Collective的动态

Generative AI is making waves in Marketing and Sales. GBK's recent study with Wharton AI & Analytics Initiative shows that AI adoption in these areas has tripled since 2023, jumping from 20% to 62%. Learn more about this change in our latest report: https://bit.ly/4hpHhts #AI #GenerativeAI #Innovation #Marketing #Sales

After an intense first quarter in 2024, I am glad to have completed the "Artificial Intelligence: Implications for Business Strategy" program. This comprehensive course not only highlighted how AI is revolutionizing various industries but also skillfully bridged the connection between AI implementation and business strategy, reminiscent of Porter's fundamental principles. It enabled me to understand how to design a holistic roadmap for integrating AI tools into an organization. Happy for the opportunity to expand my international network and would like to extend my thanks to this community for their insightful recommendations on AI-related courses! MIT Sloan School of Management MIT Sloan Executive Education #strategy #AI

Michael Lenox, Tom Schaumburg: Strategic alignment in the age of AI: the 7 foundations of competitive success: The strategy must align with the capabilities of the organization and the competitive reality of the environment. Such an alignment has never been more important, as artificial intelligence (AI) and other changes disrupt industries and sectors. Before rushing to adopt the latest AI tool, whether it is deep learning or large language models, organizations must assess whether the new tech is strategically aligned. #strategy #ai #organization #competitiveposition #technology #opportunities https://lnkd.in/dJhyQbAu

Too often, leaders seek the “perfect” strategy without fully considering or investing in strategic alignment, and the truth is alignment may be more important than a “perfect” strategy, especially in the age of AI. Professor Mike Lenox breaks down three types of alignment and the seven foundational conditions of success. Read more: https://bit.ly/3zwIP3C #businessstrategy #strategytips #strategicalignment #organizationalalignment #ai

Discover an Unconventional Roadmap to AI Mastery: A Case Study That Will Challenge Everything You Know ?? In an era where the application of AI is often boxed into high-tech industries, a remarkable case study breaks the boundaries, showcasing the transformative power of AI in the most unexpected places. This deep dive into a community church’s journey towards AI maturity is a compelling testament to what's possible beyond the realms of Silicon Valley. If you're not sure how to apply AI into your workflows or if you're seeking fresh, proven ways to leapfrog to the forefront of innovation, this case study is your playbook. Prepare to be intrigued by how adaptable and pervasive AI truly is, and how it can redefine the limits of your business or agency. It may inspire you to re-envision AI’s role in your organization's growth plans. The question isn’t if AI can revolutionize your industry – but how you will lead the charge. Note: if you are interested in getting info about the tool discussed in the article - reach out to me at [email protected]. I'll be thrilled to share. #AIInnovation #AICaseStudy #MeclabsAI #AIMarketing #MarketingSherpa #DanBurstein #FlintMcglaughlin #BeVisible #AIBusiness

Embracing AI and Machine Learning in Strategic Planning: The Future is Now In today's fast-paced business world, leaders are turning to AI and machine learning to transform strategic planning. By analyzing vast datasets and uncovering patterns, these technologies enable proactive and data-driven decision-making, ensuring that companies stay ahead of the curve. AI and machine learning are not just buzzwords; they are powerful tools that allow leaders to predict future trends and market shifts with remarkable accuracy. This foresight helps businesses adapt quickly and effectively, personalizing customer experiences and staying competitive in an ever-evolving marketplace. Have you integrated AI or machine learning into your strategic planning processes? How has it impacted your ability to anticipate market changes and make informed decisions? Share your experiences and insights in the comments below. As AI continues to rise in prominence, aligning your strategies with these technologies is no longer optional—it's essential. Stay ahead by embracing the power of AI and machine learning in your strategic planning. #AI #MachineLearning #StrategicPlanning #DataDriven #BusinessTrends #FutureOfWork #Leadership #Innovation

Artificial intelligence (AI) is one of the hottest trends in business today, with good reason. AI is set to transform the way we live and work https://lnkd.in/ennfbaGJ Here are some key mistakes that leaders need to avoid when implementing AI systems #leadership Forbes

What’s the ROI in AI? ???????? ??Speaker Jack Phillips, PhD Chairman, ROI Institute, Inc Webinar Details ??Date and Time?Thu, Nov 21, 2024 at 12PM Pacific / 3PM Eastern? ?Duration?1 Hour ??Cost?$0 (Free) Artificial Intelligence (AI) is revolutionizing the way we work, learn, communicate, and connect, reshaping almost every aspect of our lives. The question is, how can users ensure they are maximizing AI’s value? A recent Gartner survey of over 700 IT leaders from organizations that have implemented or plan to implement AI revealed that nearly half of the respondents cited difficulties in demonstrating its value. At its core, ROI is a financial metric that compares the benefits of an investment to its cost. Simply put, when investing in AI, the returns should outweigh the costs. In this webinar, we will explore the critical role of measuring the return on investment (ROI) in AI initiatives and why designing an AI strategy with measurable outcomes is essential for long-term success. Using the ROI Methodology?, participants will learn how to assess the financial and non-financial impact of utilizing AI, enabling them to make informed decisions that drive performance, innovation, and results. ?? Objectives After attending this session, participants should be able to: ??Identify the five levels of outcomes possible from AI. ??Identify the levels of data desired by executives. ??Design AI programs that are aligned with organizational goals and measurable outcomes. ??Explore best practices for evaluating the long-term impact of AI initiatives. ??Each webinar participant will receive an e-copy of the facilitator’s book,?The Value of Innovation (Wiley, 2018). Training Magazine Network Training Magazine Network #AI #RIO #RioMethodology

How Using AI RIght Will Make or Break Your Business in 2025 ?? By 2026, companies will fall into two categories: those using AI the RIGHT way to drive growth... and those struggling to survive. Are you AGAINST using AI's potential to transform your sales and marketing? In this video, I share: ? Why getting AI right is critical for growth ? How we’re helping CEOs build custom AI tools and strategies ? Our vision to empower teams with hands-on training and AI-driven systems for real-time insights AI isn’t just another tool—it’s the future of competitive advantage. The companies embracing it now are the ones setting themselves up to thrive. If you’re not using AI right, you’re missing out on a massive opportunity. So, are you ready to be one of the leaders? Watch the video to see how AI can elevate your business. #AI #ArtificialIntelligence #SalesEnablement #MarketingStrategy #FutureOfWork #GrowthMindset #AITransformation

Excellent piece of document from BCG - The CEO’s Guide to Maximizing Value Potential from AI in 2024. Time to Act on AI is now. Certainly! Here are the key takeaways from the document: AI Transformation Strategies: The document outlines three strategic initiatives for leveraging AI: Deploy: Boost productivity by integrating AI into existing processes. Reshape: Transform workflows by reimagining how tasks are performed using AI. Invent: Create new revenue streams by developing innovative AI applications. AI Maturity and Scaling: Companies with higher AI maturity are successfully scaling Generative AI (GenAI) applications. This leads to significant improvements in revenue growth, efficiency, and customer satisfaction. Foundational Capabilities: Successful AI deployment requires strong foundational capabilities in three areas: Algorithms (10%): Develop robust AI algorithms. Technology & Data (20%): Invest in the right technology stack and high-quality data. People & Processes (70%): Cultivate a supportive organizational culture and establish effective processes. CEO Imperatives: CEOs should: Engage CFOs and CHROs to align AI initiatives with business goals. Clearly communicate AI capabilities and goals. Integrate AI strategy into the overall organizational strategy. https://lnkd.in/gG_mtqVm