Great update on the increasing popularity of video on LinkedIn.
Direct from the LinkedIn team: "Video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year. Video posts generate 5x more clicks than static content, and earn around 3x more engagement than text posts alone. AND 85% of B2B marketers have already started using video as an effective tool for lead generation on LinkedIn." Are you creating a video-first engagement strategy on LinkedIn? Gather Voices is your shortcut to creating highly engaging content at scale and we see from our hundreds of customers the impact on their LinkedIn overall and more specifically on their event registrations, sponsor revenue and member engagement.
