Garett Sloane的动态

There is only one winner from the drama being created around recent reports of fraud and MFA - fraudsters. This drama is unnecessary and unproductive. Whose side am I on? Marketers, quality publishers, and honest agencies and technology providers. I'm not on the side of a "new guard" or an "old guard." I'm on the side of everyone trying to maximize marketers' investments. While we're debating the way some of the newer players in this space go about communicating their perspective, it's distracting nearly everyone from focusing on the real problem. The current system is broken. Too much fraud and MFA get through. I believe we can band together and resist the drama in favor of fighting a common enemy. Let's put aside our judgment on the communication methods being used to expose fraud/MFAs (waste,) and first *just fight the waste.*

Instead of blaming Adalytics, PLEASE FIX the DIGITAL SUPPLY CHAIN As the fine article in Ad Age highlights, Adalytics is routinely publishing reports that embarrass the digital ad supply chain vendors by highlighting everything from errors to malfeasance. If you're a media agency or ad tech vendor, please stop complaining. We know of the massive waste and financial diversion. JUST FIX THIS. In the meantime, if Adalytics makes the industry uncomfortable I hope they continue their reports. Association of National Advertisers 4A's

ooouuf, not what you wanna see from a publisher with a reputation like Forbes. Given the depth of the discoveries by Adalytics exposed in the article, I am curious to see the response from advertisers. Definitely a breach in trust that'll cost them in the short term, but I'm skeptical of this changing much for other publishers exploiting similar tactics (if any). Will take a huge public statement and commitment to change from Forbes. Let's see what comes to light... #digitaladvertising #trustandtransparency #mfaadvertising

A prime illustration of pursuing ad revenue at the expense of delivering value to both your audience and the advertisers. This approach exemplifies what to avoid in developing a digital media business model for 2024. - thanks for the share Kendra Barnett.

New months-long investigation: 6 ad companies I talked to are taking steps to limit their exposure to Pluto, over concerns of bid duplication, including moving millions of dollars away from the Paramount-owned streamer. Bid duplication tricks programmatic platforms into thinking a publisher has more scale than it really does. Ad buyers have noticed they inadvertently spend more on Pluto than they want because they use automation to purchase ads based on audience size. While not illegal, bid duplication is a controversial practice. It can drive up ad prices because it causes more buyers to bid on a single ad, essentially increasing demand. Tap the link to read more. https://lnkd.in/e8W9--FJ

I'm sure this is happening there and elsewhere, but it's useful to remember the tier 1 streamers are mostly direct sold rather than programmatic, and Pluto accounts for a huge chunk of FAST viewing with a fairly dense ad load. I'd also venture the AdOps and tech stack aren't exactly cutting edge so there's a lot of waste and inefficiency, so maybe we should be applying Hanlon's Razor here (never attribute to malice what can more easily be explained by ignorance , etc).

In depth report from Catherine Perloff on bid duplication at Pluto. While the report focuses on the outlier at Pluto, this is an industry wide challenge and has received an increasing amount of reporting in '24. While much of this is driven by structural incentive problems in the programmatic ecosystem, CTV seems to have particular challenges, as the universe of advertisers is still not large enough, especially compared to digital.

YouTube tests server-side ad injection to combat ad blockers, potentially impacting user experience and content accessibility. read more: https://lnkd.in/dYCEMDcY #adblockers #serverside #advertising #premiumvideo #Adtechtoday

Server-Guided Ad Insertion (SGAI) was a major topic at IBC, showcasing how servers and players can collaborate to deliver highly personalized ads based on real-time viewer data, opening doors to innovative advertising strategies. Our very own James Varndell, spoke to IBC365 about the benefits of SGAI from the Player perspective including supporting innovative ad formats like picture-in-picture or L-shaped ads. He emphasizes that SGAI empowers players to tailor ad presentations to individual viewers, considering factors such as device, viewer profile, and content. ] https://okt.to/cR6LXN

Useful & actionable - A neat breakdown of the recent Adalytics Report & Colossus SSP claims from MediaSense's Jamie Richards CMgr FCMI - with grounded and pragmatic steps for advertisers & their partners: