Gone are the days of simple keyword bidding. AI, like machine learning before it, is revolutionizing how SEM performs and how consumers interact with it. Platforms like Google, Bing, and Facebook are evolving rapidly, reshaping how businesses reach their audiences. 1. AI-driven search is reducing traditional ad visibility 2. Keyword targeting is shifting toward intent-based targeting 3. Rising competition is driving up ad costs AI-powered technologies bring incredible speed and efficiency, but we believe that experience and human insight remain critical in guiding what’s truly best for a brand—beyond what the platforms dictate. Success lies in smarter audience segmentation, creative optimization, and a multi-platform approach. ? Learn how to stay ahead in our latest blog by Aly Fahmy https://lnkd.in/gGEaxeJf
