The Most Important, Least Understood Fundraising Truth:
You don’t raise more money by converting more prospects into donors each year but by converting more current donors into deeper believers with every passing year.
Organizations that retain AND increase the confidence of their current donors year over year will always outstrip those that focus only on raising the most dollars from new donors in any given year.
Increasing the confidence of donors requires an institutional commitment. It cannot be delegated to a stewardship office, no matter how well it is lead or how ably staffed.
If presidents, CEOs and boards could grasp this one point, they would stop asking fundraisers “Why aren’t you bringing in more dollars this year?” and start asking themselves and their senior administrative team, “Why didn't we inspire more of our donors to have more confidence in our greater long-term potential?”
Chief Executive Officer at Spirit love and kindness for
1 周Absolutely it's will be a great day for us to talk to our donors and, thank them for all generous donations and support. God bless.