Future Today Inc的动态

ICYMI: Advanced Television covered our latest insights and predictions into the future of free ad-supported TV. So, what can we expect from the next 12 months? Read more below! #FASTchannels #streaming #TVtrends #2024Predictions

5 years of being at MiQ and in the industry, I feel like I'm witnessing something special with the launch of TVI. Michael Lampard Chisvo and his team have done an absolutely stellar job in releasing TVI in the UK. A resounding commercial success, (in this economy!? lol) we've received nothing but overwhelmingly positive feedback from our clients. But I don't want to sell the product. What I want to talk about is the long list of things that went right from a strategy perspective that led us to this day. ???????????????? ?????????????? ?????????? ?? It is always challenging to bring a product-centric focus to organisations that are operation and service based. Over the years, with countless whiteboarding sessions and successful rapid prototypes - teams have been able to validate the long-term commercial value of products and their growth instead of working on individual client requirements. Consequently, all teams have had to continuously upskill themselves to be able to provide maximum value to our clients with the latest technologies. Even non-technical teams now talk in the language of product (version releases, user personas, feature prioritisation, road-mapping items etc) which is the first in the business! ???????? ??????????????-???????????????? ???????????????? ?? Adapting frameworks and working styles from the most successful tech firms, the team (with the help of some very savvy senior management) moved to a more customer-centric way of development, gathering feedback at every stage and testing both practical and commercial feasibility. This made the GTM already quite aligned to MiQ's brand story. ???????????? ???? ?????????????????? ?????????????? ?? Where historically, the company has seen so much delay in various internal products leading to eventual low adoption and market penetration, the global TV product team were able to collaborate with the local product teams and have a simultaneous launch. A product that now reflects MiQs commercial multi-market presence can leverage the unique advantage of the company has. '????????????' ?????????????? ?? Elaborating on the above, it was often seen that certain releases simply never resonated with certain markets because of local cultures, data maturity and impact of the feature. Strong local product presence was able to supercharge experimentation, testing and validity of features that could then be fed back into more centralised roadmaps ensuring the best possible success of TVI. ?????????????????? ???????? ?? At the end of the day, any product or vision in a company needs support from its leaders to deliver something truly spectacular for client. It especially requires incredible foresight and fortitude to build something the industry has never seen before and it's been rewarding to finally see it come to fruition. Of course, everything was not always right. Let me know if you want to know how we transformed failure into learning opportunities ?? #productmanagement

Here to help you during this upfront season!

Earned, Not Given! To our staff, investors, partners, and subscribers, this is merely the porch light being turned on. "It's On Like Donkey Kong. There's a whole lot more to come. Stay tuned. #freecast #streamingwars #nextgenstreaming #nomoreappdiving #streaming #broadcasting

Did you know that while Addressable TV Advertising is on an exponential growth trajectory, "Addressable TV" is not universally understood, even among marketers? Read this blog by Jeremy Bradley as he decodes the tailwinds of this sunrise sector and looks at what's driving the Addressable TV market to new heights. https://lnkd.in/etSFazd9 #personalisation #targetedadvertising #addressableadvertising #streamingtv #streaming #broadcast #OTT #SynamediaIris

#TBT:?Tune in NOW for Guy Southam's insights into the evolution of addressable TV advertising and the role its played in growing inventory value and advertising revenue since its introduction with Sky AdSmart! ???? Watch the full panel discussion from #FTVA Global here: https://lnkd.in/eNsbAdie #personalisation?#targetedadvertising?#addressableadvertising?#streamingtv?#AddressableTV?#streaming?#broadcast?#OTT #throwbackthursday

You’ve heard the term Converged TV, or Convergent TV, but what does it mean for you and your marketing strategy? Stephanie Warner Juhas and Jeff DeSimone break down how we define Converged TV and the secret sauce to Digital Remedy’s unique approach – Performance. ?? Check out the full episode for more: https://hubs.la/Q02JJnls0 #DigitalRemedy #PerformanceMarketing #AdTech #ConvergedTV #Streaming #CTV #OTT #Linear #LinearTV #TVStrategy

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages https://ow.ly/ELOe50QG7OE #YouTube is now the most-watched #StreamingPlatform #Streaming #ConnectedTV #YouTubeTVChannelPages #SocialMedia #KnowYourSocial

Check this out. I want you all to get familiar with the term #FLEXChannels. This is the new way to program for broadcasters and media companies. Every channel - broadcast, FAST and live linear digital - programmed, managed and delivered from one point of presence. #FLEXChannels are the new black. Let's discuss how this can help transform your workflow. #video #ott #broadcast #streaming https://lnkd.in/gVZPFbgZ

In the latest London Calling column in BM (Broadcast Magazine), Oege Boonstra discusses the fundamental transformation that broadcasters need to undergo now that streaming – also in the Netherlands – has surpassed broadcast in terms of viewing time, and the enormous impact this has on business operations: “Often, they talk about transformation, but in reality, there is little of it. Simply tweaking things isn't enough; a fundamental change of course is needed.” #Transformation #Streaming #Broadcast #ViewingTime #Strategy #Media #DigitalFirst #ChangeManagement