Fullcast的动态

Outreach knows one thing: #Partnerships matter. We learned from watching the Wu-Tang Clan: Nine MCs who are great as individuals (Inspectah Deck was my personal favorite) but created classics everytime they came together as a group. They say if you want to go fast, go alone, but if you want to go far, go together. That's why today we're excited to announce the launch of our Partner Program, emPOWER. We've joined up with AVANT Communications to add channel partners to an expansive portfolio that includes cloud service providers such as?Amazon Web Services (AWS)?and? Microsoft Azure, as well as technology partnerships such as?Databricks, 6sense, and Demandbase and service partners like Skaled Consulting and RevShoppe. With this EMPOWER Program, Outreach and top partner networks can collaborate to unlock the full potential of sales execution and AI in sales workflows for customers around the world. Through this program, enterprise clients gain access to a suite of specialized partnerships, dedicated support and strategic guidance to maximize the value of Outreach for their unique business needs. The EMPOWER Partner Program spans the North America, EMEA and LATAM regions, and offers several ways for partners to engage – as a reseller, referral agent, or technology platform partner. Want to learn more? Check the comments for links to our Partner Page and the announcement in ChannelVision Magazine

Great story from #CRN highlighting #AWS’s #partner strategy and why they’re so crucial to growing our business. Some of the ways we’re working together: o Strategic Collaboration Agreements: We’re investing in these agreements to strengthen ties with partners. o AI Innovation Center: This center is aimed at driving GenAI adoption and fostering innovation. o Customer Account Integration: AWS ensures partners are attached to every customer account, boosting collaboration and shared success. o Accelerating Joint Innovation: By aligning internal sales teams with partners, AWS is driving new business through the AWS Marketplace. This approach not only drives growth but also fosters our innovative culture. Strategic partnerships like these are a win-win everyone. ????

Great story from #CRN highlighting #AWS’s #partner strategy and why they’re so crucial to growing our business. Some of the ways we’re working together: o Strategic Collaboration Agreements: We’re investing in these agreements to strengthen ties with partners. o AI Innovation Center: This center is aimed at driving GenAI adoption and fostering innovation. o Customer Account Integration: AWS ensures partners are attached to every customer account, boosting collaboration and shared success. o Accelerating Joint Innovation: By aligning internal sales teams with partners, AWS is driving new business through the AWS Marketplace. This approach not only drives growth but also fosters our innovative culture. Strategic partnerships like these are a win-win everyone. ????

?? The success of your cloud sales journey hinges on finding and empowering the right champions within your sales organization. Your early Account Executive allies will shape how the rest of the sales team approaches marketplace-led sales success. These folks are invaluable because they're the ones in the trenches, figuring out how to generate opportunities, navigate complex deals, and master marketplace transactions. Their hands-on experience helps identify potential roadblocks before they become company-wide challenges, making them your best source of practical insights. Give these early adopters direct access to your partnerships team, celebrate their wins, and create platforms for them to share their learnings. Remember – your sales pioneers aren't just closing deals, they're building the foundation for your entire marketplace strategy. #CloudMarketplace #SalesStrategy #Partnerships #EnterpriseSales #CloudSales #Clazar

Nadav Tzuker is a Cloud GTM Wizard that we at Clazar have been fortunate enough to collaborate with more than once…and we’ve walked away with such powerful insights each time. So, of course we approached him during the process of creating our book - The Complete Guide to Sales Growth on Cloud Marketplaces - for his feedback. The quote you see below is something that every partnership, revenue and GTM leader needs to see/hear. Co-sell IS the goalpost of your marketplace motion, and building this muscle is what every leader should be focusing on. In this effort, it is super essential to - ?? Deliver demonstrable value to end customers - repeatedly -? to stand out from among the thousands vying for the hyperscalers’ attention ?? Build and nurture hyperscaler rep relationships to benefit from their wealth of prospect intelligence ?? Ultimately push stagnant deals to closure and strive for those inbound opportunities Our ebook features insights from incredible leaders like Nadav on how exactly each of these can be accomplished. Linking here if you’re looking for a good read - https://hubs.ly/Q02KWLVq0

Do your sales reps complain about being sent to regions with low potential while marketing teams struggle to generate quality leads? If this sounds familiar, you’re facing a disconnect dilemma. ?A collaboration chasm. ?A pipeline pothole. There’s nothing funny about wasted resources, missed opportunities, and declining revenue growth. But there are ways to bridge this alignment anomaly through consistent messaging, shared goals and data, automated tools designed specifically for territory management and clear communication. If 2025 is the year for bridging the sales and marketing disconnect for effective territory planning, here are five ways to get started. https://lnkd.in/gc_7gAJe Fullcast, The Go-to-Market Cloud #territoryplanning #gotomarketcloud #revops

Great story from #CRN highlighting #AWS’s #partner strategy and why they’re so crucial to growing our business. Some of the ways we’re working together: o Strategic Collaboration Agreements: We’re investing in these agreements to strengthen ties with partners. o AI Innovation Center: This center is aimed at driving GenAI adoption and fostering innovation. o Customer Account Integration: AWS ensures partners are attached to every customer account, boosting collaboration and shared success. o Accelerating Joint Innovation: By aligning internal sales teams with partners, AWS is driving new business through the AWS Marketplace. This approach not only drives growth but also fosters our innovative culture. Strategic partnerships like these are a win-win everyone. ???? Love this!

Less than 18% of MOPs professionals feel they have a strategic seat at the revenue table with company leaders. Less than a quarter. Coming out of the freshly released "The State of the Marketing Operations Professional - Trends for 2025" report from the Marketing Ops Community , this sobering stat shows exactly why MOPs professionals need to keep pushing to be perceived as the valuable strategic partners they are in driving business revenue. While another 37% feel they have a strategic seat within the marketing department, cross-functional influence remains a reach for most. If you're ready to secure that coveted "seat at the table", here are 3 key shifts that can help: 1. Stop chasing (or supporting the chase of) vanity metrics like lead volume and MQLs. Start focusing on what actually moves the revenue needle. This means rethinking your marketing programs and KPIs to prioritize real pipeline growth and deal influence. 2. Be a strategic partner, not just a reactive implementer. Get a seat at the table when high-level decisions are being made, not just called in to put out last-minute fires. Bring data-backed insights that shape the plan, not just execute it. 3. Optimize for better buyer experiences, not just internal processes. You have a goldmine of customer intel - use it to build frictionless, seamless experiences that delight your customers (and boost revenue). Making these three shifts won't be easy, especially if your organization currently sees MOPs as just a tactical function. So what's your first go-to change to start positioning yourself as a valuable strategic partner?

Day 11 of Building a Product Today I had decided to reach out to potential customers ( businesses ) and pitching our MVP and it was hard. This was a cold outreach, directly picking up numbers from Justdial and calling them to know their sentiment. And Believe me, it was a great Decision! 1st 5 were hard. In the next 10, I was much more comfortable. I was on cloud 9 when one said -" Oh yes we had a requirement!" This is so very important! Getting in touch with potential customers very early in the journey. I got to know what exactly they wanted rather than what I was prioritizing using secondary research or instructions from stakeholders. So the next task is reaching out to them again, after being ready with what they want! #buildingproduct #productmanagement #coldoutreach #MVP #prioritization

Happy New Years to all my LinkedIn connections near and far. Here's a list of Cloud Co-Sell New Years Resolutions I'm happy to help partners lean into in 2025! 1. Invest in your sales people bulking up on their cloud marketplace skills. More and more, cloud marketplaces are how your customers want to buy. Your sales team needs to lead the way. Are they comfortable with the value proposition of cloud marketplaces? Do they have some wins under their belt? Are they bought in? If not, you have work to do. >>> Need some good speakers and content at your SKO. Reach out. 2. Build marketplace into your sales cycle. As part of deal qualification, teach your sales team to ask "which cloud" and "is marketplace an option?" Learn this early in the sales cycle and your partners can help you accelerate earlier in the deal. >>> Want to know what good looks like here? I can show you. 3. Measure the success of your partnerships in terms of partner attributed revenue (sourced + influenced), but be rigid in your definition of influenced. What support do partners deliver and how can you crisp up that co-sell value prop? >>> Want help building this methodology? Let's talk. From the simple to the complex, I've seen it all. 4. Tighten your strategy with key partners. What customer segments, geos, use cases and industries must you win and who are your top partners for each? Focus on those with all your fire power (marketing, sales, funding) and don't stray from that focus until the flywheel is working. >>>AWS released a new one team business planning tool. link in comments. 5. Stay nimble. January is a time for change. Key people change roles, sales territories re-align, new programs are launched. Be ready to roll with the punches. >>>read about the updates to ISV Accelerate link in comments. #AWS #Cloudmarketplaces #cosell (creepy image provided by AI)