Fulcrum Sales and Marketing的动态

Transcript

Hey, so I want to talk about one thing that people really sleep on when it comes to growing their business. The one of the primary things I see people sleep on is channel, different channel partners. So what's a channel partner? Everybody wants to go direct to the customer. They want to sell directly to the person who's going to use their product or service. But a lot of people don't realize that other businesses have influence over your customer. They know how to position your product or service as a. Tool to solve your customers problem. You just don't even know who that customer is. So what you want to do is you want to sell through that person, right? So put it put together a program to where you can offer additional value to your channel partner and and incentivize them to take your product or service to their customer who will ultimately be your customer.