Fulcrum Sales and Marketing转发了
From Sales Pro to Academician to Entrepreneur | Founder + CEO of FULCRUM - a Biz Dev R&D Firm for Industrial, Healthcare and Education Tech Orgs. Builder of world-class sales and marketing Apprenticeship program.
“Don’t be a chump… eat Popcorn Pump.” That was the slug line of a fictitious Popcorn brand I presented at an Innovation Conference I attended on scholarship my Senior year at UL. As I presented the brand Popcorn Pump to the 1,000 plus attendees… I stared right into Mr. Matt Stuller’s eyes hoping to making an iota of an impression. He went right after me and slayed the crowd with a super luxurious popcorn brand complete with the most high-end ingredients. I immediately thought… “who in the heck is going to buy that? Who could afford $150 / lb for popcorn?” Everyone’s going to want a popcorn packed with protein… right? I’ve reflected a lot on that day and here’s the juice… Just because you see yourself as a customer in the market, doesn’t mean there’s a market worth pursuing. Don’t get me wrong, I am a big fan of consuming your own product and being the “first customer” but so many go all in on a product simply because THEY think it’s a game-changer. Looking back… a premium popcorn has precedence, margin, demand, etc. A protein packed popcorn was cool to me. A college kid with very limited experience, taste, and buying power. - Thanks Mr. Stuller for all you’ve done for Acadiana and beyond. You truly are a legend. Also, thanks for being a mentor from afar and a customer to Fulcrum Sales and Marketing! - Also, thanke Bob Miller for selecting me as the winner of the Innovation Scholar all those years ago.
Matthew Gordy Stuller was 15 when his mom dropped him off at the library in his hometown of Lafayette, Louisiana, so he could catch up on studying. An indifferent student, he ditched his books to wander around downtown and spotted a “going steady” ring in a jewelry store window that he thought might win over a particular girl. He persuaded the store owner to sell him the $39.99 ring, which succeeded in charming the young lady, for $5 down and $5 a week. “I’ve always been somewhat of a romantic,” he confides. Yet sentiment has little to do with how Stuller, now 73, has become America’s wholesale jewelry king, with a net worth that Forbes estimates at more than $1 billion. Instead, he has built his fortune through a relentless focus on manufacturing processes, logistics and satisfying his retailer customers’ every need. https://trib.al/3N1gCSu
What a story.
Chief Operating Officer | Chief Innovation Officer | Cybersecurity Leader | Founder | Entrepreneur | U.S. Patent Holder | Innovation Engineer | Head of Strategic Partnerships | Educator
1 个月Reece, your just getting started :) But what a great start. Good hunting!