Freshpaint的动态

As marketing teams are forced to operate under shrinking budgets and rising expectations, navigating privacy regulations like HIPAA can become increasingly complex. When the Boston University Dental School was notified its analytics tracking tool would be shut off, it turned to Freshpaint's Healthcare Privacy Platform to identify data safe to share with advertising platforms and restore its digital marketing efforts, resulting in reduced costs per conversion, increased conversion rates, and HIPAA-compliant Google Analytics. Read more about how Freshpaint helped BU Dental maintain its marketing compliance, effectiveness and growth below. #Marketing #Healthcare #DigitalMarketing

The relationship between the CMO & CFO has been talked about for a while. And so has the one between CMO & CEO. The ongoing success of those relationships relies on CMOs producing results. As it should. But the increase in the pace of technification of marketing is putting marketing teams in a tough spot, where they now depend on IT to be successful. I've been speaking about this for a while. And now I've just gone through an exercise to look at the most relevant martech solutions that our clients need. And, out of approximately ~50 solutions I reviewed, only 27% require no intervention from IT & Tech teams. But unfortunately (very) few marketing teams have close ties with their tech counterparts. It's time for CMOs & CTOs to have a shared tech roadmap.

Neeraj’s journey with us highlights how strategic marketing transforms untapped opportunities into real success: Turning Low Competition into Advantage: Neeraj saw ￡17,500 in Invisalign cases in just 30 days—proof that the right strategy unlocks every location’s potential. Reliable Results: Month after month, our targeted approach continues delivering, regardless of market size or competition. Make Your Practice the Top Choice: We help position your practice as a go-to in your area, even where others see limits.

Are you planning to launch a medical product in Europe or the USA? Digital marketing strategies can make or break your campaign—especially with inconsistent regulations and consumer behaviours. Want to know how to navigate these markets successfully? We’ve broken down the key differences to help you create the perfect strategy. Swipe through this carousel and understand the differences before launching a medical product.

It must be that time of year because I am seeing more articles about CMOs, their influence, or lack thereof; what their role is or should be; and how short their tenure is ... again. We believe the root cause of this is that Marketing is the most undefined word in business. So if the function is undefined, how can the job of the Chief MARKETING Officer be defined. In truth it isn't and people with that title often have very different roles. Most of the time they are in fact the Chief Marketing Communications Officer, which is at least defined, but if they hold the title of Chief Marketing Officer, there is bound to be a disconnect somewhere in terms of value provided by the position. We have two posts on our blog about this issue: one from 15 years ago (https://lnkd.in/grU3bVAw) and one from earlier this year (https://lnkd.in/gdPNqzWQ).

Being a marketer is HARD. Getting ROI, managing stakeholders, going viral... you know, all that good stuff. As much as results matter, rants matter too. Those good old therapeutic rants where you can voice your tiniest annoyances or your biggest grievances that only your fellow marketing folks would understand. Welcome to F*** My Marketing Life. A safe (and more importantly, hilarious) space for marketers to share their confessions, secrets, and rants about marketing with other marketers. Yes, it's hilarious. Yes, it's anonymous. No please don't call out your boss/client/colleague by name. It's inspired not only by our Rival Amp community of senior marketers & CMOs but open to marketers everywhere. Feel free to submit/share/spill the tea on all things marketing! https://lnkd.in/e-tRNwN5

Do you really like your marketing job? Maybe you do, maybe you don’t. But we all know how frustrating this industry can get. The subjectivity, deadlines, the expectation to have every possible skill in the field, the politics, yadda yadda yadda. That’s why we’ve built a ‘Confessions’ page for marketers. These are confessions in Marketing, from Marketers, who Market things. If you have a burning confession you need to get off your chest, submit it on this page (Ngl some of the stuff we have on our page right now is f***ing hilarious)

How often does this happen to you? ?? When your Marketing plate is over-full. You could not juggle more balls in the air. You get hit by - An unexpected, attention-grabbing, resourcing-sucking, high-priority_____. It’s called the Wild Card. It’s a Marketing phenomenon. Here’s how one client tackled it head-on… ** ?? Hi I’m Catherine. I empower VPs of Marketing when they’ve been hit by the Wild Card by creating short-term, expert capacity, especially in midmarket companies that need to transform their Marketing strategy + ops + team.

This planning season, convince C-suite execs that marketing is mission critical. Jim Lecinski, clinical professor of marketing at Northwestern University - Kellogg School of Management outlines specific steps to reframe your marketing plan so you can secure more buy-in and budget ??

There are two channels or vectors for marketing your practice. The first is internal, the second is external. Internal deals with dissemination and promotion within your practice and to already-established patients or clients. External deals with locating and reaching markets outside your practice.