Fresh的动态

Explore how L'Occitane revitalized its brand and discovered new growth opportunities in Asia! Swipe through our carousel to uncover the journey: Identifying New Markets: Facing a slump in the French market, L'Occitane set its sights on Asia, a region ripe with potential for global brands seeking expansion. Tailored Solutions for Market Entry: Not widely known in Asia initially, L'Occitane innovatively introduced a product line catering specifically to Asian preferences, including a skin whitening serum favored by local consumers. Impressive Growth Results: With an increased marketing budget and strategic localization, L'Occitane’s sales in Asia have soared by 25% year-over-year for the past decade. Ready to expand your market reach? Unlock more insights and strategies by downloading the full report: https://lnkd.in/em78s_Yc #GlobalGrowth #MarketStrategy #LOccitane

When businesses outgrow their original market, identifying new regions with growth potential is crucial. L’Occitane's expansion into Asia after plateauing in France exemplifies this strategy. By adapting their marketing and product lines to fit the new target market, they unlocked significant incremental revenue. Thinking about tapping into new markets? Learn how tailoring your approach can drive success. ?? https://lnkd.in/em78s_Yc #GlobalExpansion #MarketAdaptation #BusinessGrowth #NewMarkets

?? Today marks the end of an era as I bid farewell to my incredible journey at LVMH Fragrance Brands. Seven years, five different roles, across two countries - it's been a whirlwind of growth, challenges, and unforgettable experiences. ? Reflecting on each year spent within this amazing group, I'm proud to have achieved milestones that have shaped my professional journey: ?? 2017: Rebuilt and digitized the CRM database, resulting in a 500% surge in subscriber numbers by year-end, ensuring GDPR compliance. ?? 2018: Devised robust digital strategies and activations, particularly relaunching L’Interdit, achieving triple-digit online growth across key retailers. ?? 2019: Managed the entire e-retail budget, driving Joint Business Plans (JBPs) and surpassing sell-out targets, with triple-digit online performance growth YOY. ?? 2021: Increased profitability YOY for Notino, contributing to the overall EU P&L. ?? 2022: Led the European E-retailers strategy, elevating L’Interdit franchise ranking online. ?? 2023: Transformed the makeup category with the launch of Prisme Libre mini, achieving triple-digit growth across multiple European markets. ?? 2024: Orchestrated the highly impactful Gentleman Society Extrême launch event in Amsterdam, marking another successful chapter. ? But behind these achievements lies the support and collaboration of amazing teams and e-retailer communities across the EU and beyond. I'm immensely grateful for your trust and camaraderie, which made every challenge surmountable and every success sweeter. To all the e-retailers I've had the privilege to work with, thank you for the opportunity to grow and innovate together. ? As I embark on a new chapter, leaving Paris for yet another unknown adventure, I carry with me the friendships and memories forged along this remarkable journey. Though the decision to move on wasn't easy, I'm confident in the path ahead, knowing that the experiences and connections gained here will continue to guide me. ? Here's to embracing change, chasing dreams, and crossing paths once again in the future. Thank you all for being part of this incredible ride! ??? ? #NewBeginnings #Gratitude #ProfessionalJourney

Coty has focused its channel efforts on the travel retail channel？ ?? I've seen news that Coty has partnered with major retailers to launch an exclusive GTR Gucci fragrance, Gucci Flora Gorgeous Orchid. Not long ago, Coty Travel Retail Asia Pacific collaborated with Shilla Duty Free to announce the opening of the first Kylie Cosmetics store in Singapore, including earlier initiatives with the Boss brand, Coty Travel Retail launched a grand event. ?? ?? So, there are two topics I would like to discuss with everyone: 1. What do you think of Coty Group's investment and innovation in the travel retail channel? ?? 2. Do you think these measures by Coty Group can effectively alleviate the pressure of inventory management in global duty-free stores? ??

Assignment MKW3444: Comparative Analysis of Sephora in France and Malaysia This assignment presents a comprehensive analysis of Sephora's business strategies, products, and policies within two contrasting markets: France, its country of origin, and Malaysia. Through this research, encapsulated in a poster format, significant insights were gleaned regarding the adaptability and regional customization practiced by Sephora. Key findings include: Strategic Adaptations: Sephora demonstrates a flexible approach to market entry and sustainability by adopting strategies that resonate with local consumer behaviors and preferences in each country. Product Diversification: The research highlights how Sephora modifies its product lineup to cater to the distinct demands and beauty standards prevalent in France and Malaysia, showcasing a keen understanding of cultural nuances. This analysis not only underscores Sephora's global prowess in the beauty industry but also serves as an enlightening case study on international business strategy and cultural adaptability. The findings offer valuable lessons on the importance of regional customization and strategic flexibility for multinational corporations. https://lnkd.in/gUZUf8ys #MKW3444 #Fieldvisit

?? ?? They say you never go to bed without learning something new, right??Well, I can say that it's true. Those who know me know that I can't sit still and I'm always looking for new challenges. The last one, to get my long-desired -for many years- Inside LVMH Certificate. And what is the Inside LVMH Certificate? An exclusive programme designed in english to immerse you in the world of LVMH, the "crème de la crème" and global leader in the #luxury industry. With this, I have learned in the last few weeks the LVMH ecosystem and environment, I understand the fundamentals of this industry and I am aware of its current challenges. In addition, I have a specialisation in #creation and #branding, and in customer experience and #retail. For me, this is not just a certificate, it is a test of my desire. I hope curiosity and the desire to learn always pushes me to more... ???? Now, what's next?

I'm thrilled to share that I've successfully completed the INSIDE LVMH Certificate program offered by LVMH! Throughout this experience, I: - Deepened my understanding of luxury. - Explored the relationship between luxury and society. - Developed skills in luxury brand management. - Acknowledged the strategic importance of retail and customer experience in this dynamic sector. Next up: Furthering my expertise in Marketing and Communication within the luxury industry. #INSIDELVMH #LuxuryIndustry #ContinuousLearning

Exciting News! ?? I’m thrilled to share that I’ve completed the INSIDE LVMH program, specializing in Operations & Supply Chain and Creation & Branding. Here are the key insights I’ve acquired over the past 8 weeks: ?? ? LVMH Ecosystem: An in-depth look into the diverse and innovative world of LVMH, exploring the major Maisons and their unique contributions. ? Luxury Industry Fundamentals: A comprehensive understanding of what makes the luxury sector unique, including its key challenges and dynamics. ? Operations & Supply Chain: Insights into the intricacies of managing and optimizing luxury supply chains, ensuring efficiency and excellence. ? Creation & Branding: Strategies for creating and sustaining iconic luxury brands, from concept to consumer engagement. A huge thank you to the LVMH employees, industry experts, and professors who generously shared their knowledge and experiences. #LVMH #INSIDELVMH #INSIDELVMHCertificate #LuxuryIndustry #Operations #CareerGrowth

Estee lauder Q2 results were better than expected Still being weighed down by Asia travel retail & China But they expect to be back to growth in the 2nd half ?? Travel Retail inventory which has been a big issue is expected to normalise by April ?? Chinese overseas travel is also expected to pick up in 2H ?? Hong Kong has seen a positive rebound in tourism and retail sales which is expected to continue ??China economic outlook is more positive for 2H, EL local strategy - switching more focus to Douyin, being less reliant on anniversarising Tmall 11.11 numbers & having over 12 months of reducing reliance on Daigous could all be a factor in being able to post growth in the next quarter Fundamentally there is still a portfolio issue for EL brands in China – they are talking about reviving Clinique – there is a strong opportunity here and lessons can be learnt from L’Oreal’s Helena Rubinstein success. What do you think – can Estee Lauder turn it around to growth next quarter and is it sustainable Let me know your thoughts below #esteelauder #beautybrands #china

I am thrilled to share that I have recently completed the Inside LVMH certification program. This program provided an in-depth exploration of the luxury industry, focusing on LVMH's strategic vision and commitment to excellence. ?? I studied five essential modules : 1. LVMH & The Luxury Industry 2. Luxury & Society 3. Creation & Branding 4. Operations & Supply Chain 5. Retail & Customer Experience These modules covered a range of critical topics, from the integration of heritage in marketing to the adoption of digital advancements in retail. The program was instrumental in offering a comprehensive view of the luxury market's current landscape and future trends. The LVMH ecosystem is undoubtedly one of the most inspiring and innovative realities in the industry, setting the highest standards in the world of luxury. Experiencing a little part of this environment has allowed me to grow and acquire valuable skills that I will be able to apply and share.