Fresh Dining Concepts的动态

First Campaign at Saatchi When the brief for Sabroso Spicy Chicken Donut landed on my desk, I knew we had something extraordinary in our hands. The product itself—a spicy, flavorful twist in the shape of a donut—was a creative playground, full of untapped potential. From Day 1, the energy in the team was electric. The brainstorming sessions were filled with ideas: Should we highlight the shape or the flavor? How do we position it in the market? What tagline perfectly captures its fun, spicy essence? And, most importantly, how do we create a campaign that leaves a lasting impact? The concept “King of the Ring” was born, blending the product's unique shape with its bold, exciting flavor. But it wasn’t just the idea—it was the execution that made this campaign a standout. Under the mentorship of Irtiqa Abbas & Noreen Omer we took a bold leap into uncharted territory by using a miniature set for art direction. This one-of-a-kind approach brought the campaign to life in a way that was as innovative as the product itself. The result? A campaign full of fun, excitement, and originality, perfectly reflecting the spirit of Sabroso and the Spicy Chicken Donut. Looking back, I’m incredibly grateful for this opportunity to lead my first IMC as Senior Creative Manager. It was a testament to the power of collaboration, mentorship, and pushing creative boundaries. Here’s to many more campaigns filled with sparks of creativity and memorable moments. #CreativeLeadership #IntegratedMarketing #Sabroso #IALSaatchiAndSaatchi #ArtDirection #MarketingInnovation #CampaignSuccess #Sabroso

Day 79/100 Intelligently Make People Behave Maggi: More than just 2 minutes of yummy!?They create a sense of nostalgia, convenience, and fun, making them a go-to choice for families. @maggi #maggikorean #maggi #maggimasalaaemagic #khanekobnayekamaal #marketingagency #marketinstrategy #marketingdigital #collab #performancemarketing #ppcmarketing

Day 79/100 Intelligently Make People Behave Maggi: More than just 2 minutes of yummy!?They create a sense of nostalgia, convenience, and fun, making them a go-to choice for families. @maggiindia #maggikorean #maggi #maggimasalaaemagic #khanekobnayekamaal #marketingagency #marketinstrategy #marketingdigital #collab #performancemarketing #ppcmarketing

Day 79/100 Intelligently Make People Behave Maggi: More than just 2 minutes of yummy!?They create a sense of nostalgia, convenience, and fun, making them a go-to choice for families. @maggiindia #maggikorean #maggi #maggimasalaaemagic #khanekobnayekamaal #marketingagency #marketinstrategy #marketingdigital #collab #performancemarketing #ppcmarketing

Day 79/100 Intelligently Make People Behave Maggi: More than just 2 minutes of yummy!?They create a sense of nostalgia, convenience, and fun, making them a go-to choice for families. #maggikorean #maggi #maggimasalaaemagic #khanekobnayekamaal #marketingagency #marketinstrategy #marketingdigital #collab #performancemarketing #ppcmarketing

Here’s a few reasons to try our delicious Garlic & Coriander Naan bites (as if you needed any): ?1 - they’re perfect for sharing when you’re the host for the evening ?2 - they’re the best partner to your favourite dip (houmous anyone?) ? 3 - they’ve won an award (that’s right, even naans can win awards) ? 4 - we’re not the only ones who think so… check out the reviews ?? #bakedearth #naan #awardwinning #naanbites

Can Somali Cats Eat Wet Food? Discover: Can Somali Cats Safely Consume Wet Food? by Barbara Read https://lnkd.in/gbHY8kif #catsofinstagram #cats #catstagram #instacat #kitty #kitten #catlover #catbeep #meow #catoftheday #barbararead

When you send your husband to do the shopping be ready for questions and mix-ups. This my husband Ithe wa Njuguna was almost getting the wrong wheat flour from Sarit Carrefour when he clearly knows we only use Unga Wa Dola because of how soft and layered the chapos come out. #sarityourcity #ungawadola #carrefour #ChuoChendo #personalbranding #influencermarketing #letsworktogether

Juicy, sweet, and irresistible - honoring the king of fruits on "World Mango Day! ????" #WorldMangoDay #MangoLove #KingOfFruits #FruitLovers #MangoMadness #SweetDelight #TropicalTemptation #FreshAndJuicy #MangoMania #SummerVibes #FoodieFun #FruitfulCelebration"

What Do Somali Cats Like to Eat? Discover: What Are the Preferred Food Choices of Somali Cats? by Barbara Read https://lnkd.in/eWFEqdTs #catsofinstagram #cats #catstagram #instacat #kitty #kitten #catlover #catbeep #meow #catoftheday #barbararead