Franziska Schaadt的动态

?? How do you know which social media channel is right for you? LinkedIn, Instagram, Twitter, TikTok, Facebook, XING and the list goes on. This overwhelm can be confusing, I get it. That's why I want to share the first 2 steps of the roadmap I recommend to my clients: 1?? Know where your AUDIENCE lives ??Where do they research about the product or service? ??Where do they compare prices, evaluate reviews? ??Whose opinion do your clients value i.e. peers, influencers, experts, etc. ? 2?? What is your GOAL? Are you B2B or B2C or a mix? ??Do you want to sell sneakers to youngsters? Probably snapchat and Instagram are your channels. ?? Do you want to brand yourself as an employer and recruit talent? Check out facebook and #linkedin. ??Do you want to position your cook book with vegan recipes to make raw cakes and smoothies? Share them on @Pinterest and start a YouTube channel. ?? Side note: Before you go big on all channels and you do it half-hearted without any strategy behind it, rather do one channel and learn how to do it properly. This is your reputation on line here, be aware if it's once out there on the internet the whole world sees it. I don't want to spook you, but it is the truth. ?? Which one your favorite channel and why? ?? #socialmedia #franfact #marketing