Is this the future of both manufacturing and retail? This corporate decision is interesting on so many levels. Renting what they manufacture would place H&M firmly at the forefront of corporate social responsibility and building a #circulareconomy. Recycling what you make has always had a significant hurdle. How do you get the product back from the consumer once it is sold and at the end of its life? Patagonia, Adidas, The North Face and others have asked consumers to return products to stores but how realistic is that really? A rental approach allows you to take full responsibility for the product over its entire lifespan solving one of the major challenges for those interested in cradle to cradle design. When compared to other products and industries, the lifecycle of fashionable apparel and footwear is especially short lived but this development has enormous implications across many industry sectors including recreational boating. #recreationeconomy #sustainable
While a noble idea, the recycling of used clothing has been long done in thrift and consignment shops.? Having had a teenager who lived in H&M stuff, I might be skeptical, because I never thought H&M's stuff lasted more than about 5 washings.? By the way, Sterling Ropes have taken back not only used Sterling ropes, but any used rope since 2008.? We have an small, but active group of customers who buy it and repurpose it into any number of products.? Since our beginning (28 years ago), we have upcycled most of our yarn waste and short length, first quality products as well.??
Electric mountain bikes another...
This is certainly interesting, I hope initiatives like this will continue and encourage positive transformations in the industry eventually leading to more sustainable consumption patterns. I recently wrote a blog looking at the impacts a day like hashtag#blackfriday has on our environment and on "hyper consumers" like me. https://www.dhirubhai.net/pulse/my-green-black-friday-laura-blaj-/
Recycling clothes in its purest form takes place in the #CharityShops space. And, it has been happening for years. I think there is an opportunity for high street shops to forge more partnerships with the #PrelovedClothing sector. It will mean a full cycle #Ecofriendly business model. Currently, individuals donating to charity shops can add to their #donations by #GiftAid income if they sign a gift aid declaration form or get their tax status captured at ePOS. Perhaps it is time HMRC looked at a way to incentivise #CorporateSocialResponsibility schemes for the clothing industry by linking them to #Donations to #Charities and eco-friendly practices amongst the population.
I can’t see this working. Some clothes stretch over time depending on the body type that has been wearing them. After washing clothes they become less fresh so are people expected to pay the same for brand/quite old clothing? Additionally, if this becomes a large aspect of the business, the clothes will be washed all together with cheap detergent. If you own clothes you tend to care for them in a more detailed way. If there’s a stain or rip people will cater to those problems whereas I can’t see a business having the time to do this. This will inevitably result in more waste and most clothes being thrown away for not being fresh enough. Instead, I think we could spread the message to wear your clothes to the maximum and care for them as well as you can to avoid throwing away good clothes.
Moss bross been doing this for donkeys years
Clothing for rental is not new. Back in the 1980s I rented a tuxedo every time I had to go to a wedding, new year party, significant birthday bash and so on. Sad for the environment that it has taken so long for rental to get to the more everyday clothing range. Consider what you have in your wardrobes, cupboards, dressers etc at home that only gets to be used once or twice a year. Why own it? Why not rent it when you need it? Abd with clothes - they probably don't fit you anymore, anyway. If you are going to be sentimental, let it be over our failing environment, and get rid of those things you hardly ever use - to a recycling shop, naturally.
Yeah its happening in the affluent/luxury space too, doing 2nd hand stuff e.g. Rebag. Caring about the environment has been a status symbol for a few years now, its trendy amongst most young people and the elite.? I think that UN stat (10% of global emissions) has shaken the fashion industry a little bit. So H&M get to look good and make their consumers feel good as well as play into the rental model which has affected many other sectors.
LotteJohansson.com
4 年I leave or buy almost all of my clothes in a shop runned by elderly people. What they earn goes to activities for elderly people. Sometimes I join a swop event and switch clothes with someone else. I feel like a Princess Insideout. Renting makes us poor. Lendning from each other grow friendship.