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Can you use that viral phrase you've heard from content creators online? Even if it's trademarked, you may be able to (as long as you're very demure and very mindful ??) A trademark protects the connection with the owner's goods / services. In short, "When you see this, you think of me and this product or service I provide,’ says Jason Lott, managing attorney for Trademarks Customer Outreach at the Patent and Trademark Office. #trademarklaw #viralphrase #verydemure #verymindful #demure

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