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WhatsApp recently hit 100 million users in the US, and with its popularity as a social platform on the rise, it’s time to start talking about WhatsApp Channels. So what are they and why should you be including them in your marketing strategy? Channels are a one-way broadcast tool for admins to send content to their followers. Unidirectional channels - like WhatsApp Channels and Instagram Broadcasts - are growing at pace, as conversations across platforms are increasingly happening in private. As user behaviour on social continues to shift to personalised/direct messages, it could be time to rethink your marketing approach... Find out more?? Contact us today at:?[email protected]

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