Food Biz Wiz的动态

On this Independence Day,???? Brands Bees salutes the spirit of ?????????????? ?????? ????????????????????. Let’s continue to empower brands with strategies that shine as brightly as our nation’s heritage. Jai Hind! #HappyIndependenceDay #78thIndependenceDay #IndependenceDay2024 #BrandsBees #DigitalMarketingServices

Swipe to learn more about 10 Social Media Strategies to Skyrocket Your Food Truck's Popularity #findmeeats #foodie #foodtruckcommunity #FoodTruck #SocialMediaMarketing #Foodie #SmallBusiness #MarketingTips #FoodLovers #Community #Engagement

Retailers are leveraging social channels to highlight brands, recipes and their recognition of AANHPI Heritage Month as a way to connect with their consumers and to authentically foster community. Check out some of these highlights! #AANHPI #AANHPIHeritage #WISEInsights #AsianHeritage #SocialMedia #AANHPIInsights #WISE

Those who know me, know I love my tea, I didn't know until we did a tea tasting at Arival with Scotland Food & Drink and Chiya & Chai that Thomas Lipton was a marketing and advertising obsessed Scot. So off I went, with a Yorkshire Tea, to find out more. Sorry, Lipton's - great marketing, weak tea. ?? Craft relatable stories - Lipton focussed on being a self-made man and the brand values that he instilled in his tea business - quality and accessibility. He created loyalty with the right blend of aspiration and identification. ?? Know your audience - Lipton knew that in the 1800s, only royalty and aristocracy could afford tea. So he cut out of the middle-man, grew his own, harvested it in as big a quantities as he could and sold it direct. That way everyone could afford tea and he was a hero. ?? Use PR - It was the 1900s and Lipton was an absolute master when it came to PR - he sponsored yacht races and hosted tea parties. He understood the power of partnerships, events and community. It's almost enough to make me want to go and buy some. But not quite. #brandstrategy #liptonsmarketing #brandmarketing

?? The Egyptian Soft Drink Shake-Up! ?? For decades, Coca-Cola HBC and PepsiCo dominated Egypt’s soft drink market, offering a vast lineup of beverages that became household names: ?? Pepsi, Coca-Cola – The timeless cola battle. ?? 7Up, Sprite – The lemon-lime refreshers. ?? Mirinda, Fanta – Fruity fun for all ages. ??? Mountain Dew, Monster Energy – The energy-fueled titans. ?? Aquafina, Dasani – Pure hydration choices. ?? Tropicana, Cappy – The fruit juice showdown. ?? Lipton Iced Tea, Fuze Tea – Tea lovers' favorites. ? Gatorade, Powerade – The hydration warriors (with Powerade’s new Egyptian launch in 2024). For years, these brands thrived on consumer loyalty, aggressive marketing, and global recognition. But then, 2024 happened… ???? ?? The Boycott That Shook the Market A massive Gaza-inspired boycott movement swept through Egypt and the region, urging consumers to rethink their purchases. Soft drinks became a major target. Many Egyptians turned to local brands, and suddenly, we witnessed the rise of new challengers: ?? Willy’s Cola – A bold, fizzy rival to Coke & Pepsi, leaning on nostalgia and local pride. ?? Spiro Spathis– A brand that made a significant comeback, offering a range of flavors that cater to both nostalgic consumers and new generations ?? V7 – Founded by Mohamed Nour, a former Coca-Cola executive, A zero-sugar alternative, with added vitamins & minerals, rivaling Coke Zero & Pepsi Max in the health-conscious wave. From boycott to boom, these brands tapped into national sentiment, competitive pricing, and smart marketing to carve their own space. ?? ?? Who Will Win in 2025? ? Coca-Cola & PepsiCo must evolve. Expect stronger local engagement, aggressive pricing, and more innovation (Powerade’s entry is just the beginning). ? Local brands must sustain momentum. Can they scale, maintain quality, and expand distribution beyond the boycott surge? ? Consumers now have real choices. The market is more competitive than ever, and that’s a win for everyone. ?? Your Turn! Do you think local brands will maintain their success, or will Coke & Pepsi reclaim dominance? Drop your thoughts below! ????

This year's Nathan's Famous, Inc. hot dog contest has gone from buns-of-glory to a full-on wiener war! Competitive eater @Joey Chestnut sponsorship deal with, plant-based meat company, Impossible Foods, has Nathan's feeling a bit ketchup-with-envy. Can he promote veggie dogs while still devouring their meaty masterpieces? This sticky situation begs the question: how loyal should your brand be to its sponsored athletes? ?? But there is more, Chestnut will also be on a Netflix. Who is winning here. Joey is. We are. Click the link to relish the full article and explore the challenges (and puns!) of navigating sponsor-athlete relationships. ?? #sponsorfail #punnymarketing #brandloyalty #hotdogdebacle

?? Exciting Collaboration Opportunity Alert! ?? Since the unfortunate closure of our official brewery partners at Byers, DKCU has been navigating the waters to find a new partner in crime for our "food/drink" collaboration. ?? And guess what? This could be your golden ticket! ??? Why team up with DKCU? Here's what we bring to the table: - A community of passionate fans eager for quality experiences ?? - A platform for exposure to a dedicated and engaged audience ?? - Opportunities for joint events, promotions, and initiatives that make a splash ?? We're not just looking for any partner; we're looking for YOU. Whether you're in the business of: - Whiskey ?? - Wine ?? - Beer ?? - Shakes ?? - Burgers ?? ... or anything in between, let's start a conversation. Imagine your brand illuminated by the spirited atmosphere of a sports club, where each game night, event, or celebration could spotlight your products and services. ?? How can your business benefit from this partnership?? ?? What unique offerings can you bring to the table? Comment below or drop us a message to kickstart this exciting journey! Let's craft an unforgettable experience together. #DKCUPartnerSearch #LocalBusinessCollab #FoodAndDrink #SportsPartnerships #CommunityEngagement #BrandExposure #EventSponsorship #BusinessGrowth #NetworkingOpportunity #Collaboration #Whiskey #Wine #Beer #Shakes #Burgers #BePartOfTheGame #LocalPride #BusinessCollaboration #Partnership

“?????? ???? ???????? ???? ????????????????, ?????? ???????? ?????? ?????? ?????????? ???? ???????? ???? ???????? ?????? ?????????? ????” The Oatly Super Bowl Commercial Is actually pure genius, even if you absolutely hated it. Why does everything have to fit in a box and follow the norm? Amazing ideas come from thinking outside of the box. A Super Bowl ad with someone singing “Wow. Wow. No cow” and it got the attention that it did? I am so impressed. They are totally toning this opportunity (pun intended) by selling free shirts on their website that says “I totally hated that Oatly commercial” along with a graphic of the CEO Toni Petersson wearing a shirt that says “WOW NO COW!” just like the ad. It was said to have sold out in hours! Classic Oatly. ?????? ?????????? ???? ???????? ?????? ??????’?? ?????????????? ????????????????, ???? ?????? ?????????? ???? ???????? ???????? ???? ??????????????????. And that’s exactly what they did. There’s a reason the Oatly ad is making headlines. Maybe we can take this as a lesson. Not everything has to be over the top, overflowing with celebrities, or have to tug at our heartstrings. The marketing strategy they used was perfect. So if you find yourself grabbing Oatly milk during your next grocery trip I’ll be there in spirit whispering “I told you so!” ???? ??????’?? ?????? ???????? ???? ?????? ???????? ?? ??????. ???????? ???????? ???? ???????????????? ???????? ?????????? ?????? ?????????? ?????? ??????. ???? ???????????????????????????????? ??????. Oatly LinkedIn LinkedIn Guide to Creating LinkedIn Learning #marketingstyle #oatly #linkedin #linkloves #linkedinconnections #marketingstrategy #branding #foodandbeverage #foodmarketing #vegan #oatlymilk #oatlybranding #oatlymarketing

On the heels of my previous post, let's start some discussion. A question that I've been pondering lately, is: how does a beverage brand go about to create a community that ultimately leads to brand-advocacy? During the craft-beer boom, there were those first foundational 'truths' about craft beer: it's local, it's made from real ingredients - oftentimes with grains and hops grown by local farmers, with the spent grains then sent off to other farms to be used as feed (completing the circle), it's a David vs. Goliath storyline. In those 'truths', a community was born, and the boom ensued. How do other beverage brands tap into community? I have seen and worked with RTD brands that focused their branding on sports such as golf and now pickle-ball, as well as energy drinks that had roots in MMA, and in so doing have fostered those communities. While admittedly niche, it does create those brand evangelists within their respective communities, which then amplifies outward. In a crowded space, how can beverage brands continue to foster a sense of community? Does starting out more niche set the foundational building blocks of brand loyalty to expand upon? Looking forward to some dialogue on this topic.

?? Elevate Your Restaurant's Social Media Presence with Captivating Food Reels! ??? Are you a restaurant owner looking to tantalize taste buds and boost your online visibility? ?????? Let's talk about the power of Food Reels! ???? In the digital age, a strong social media presence is crucial for restaurants, and nothing captivates audiences like mouthwatering Food Reels. ???? At NOTION, we understand the significance of crafting visually stunning and engaging content that not only showcases your culinary masterpieces but also tells a compelling story. #FoodReels #RestaurantMarketing #DigitalContentCreation #SocialMediaMagic #CulinaryCreativity #NotionAgency ?????#agencyofnotion https://lnkd.in/eiCecMfC