Let's make fashion fun and start reaching new audiences in an organic and playful way. Our collaboration with Muus Collective and their newest venture with REVOLVE, BELLEMINT saw the launch of Sara Cristina bringing their recent collection to digital life. Brand gamification is not a new concept, Ralph Lauren x Fortnite or Burberry x Minecraft, however it is a great tool to allow a wider demographic to engage with the brand in a way that is creative and personalised. We are excited to see the development of this venture.
Folta Consulting is pleased to announce that it has been working with Muus Collective to bring Sara Cristina to digital life with their newest venture, BELLEMINT. The game has officially launched in the US in partnership with REVOLVE. BELLEMINT encourages experimentation with products and is rewarding self-expression by customising digital avatars. Read more about the venture here: https://lnkd.in/d-ed99YX Or if you're based in the US, “Bring your style into play” and download the app here: https://lnkd.in/gzmkzPxq Thank you Susan Fricke!