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How can supermarkets go beyond transactional relationships to capture both the wallets and the hearts of consumers? Our very own Amanda Skudlarek, Executive Creative Director and Kristyn Bertrams, Director, spoke with LBBonline - Little Black Book’s Laura Swinton about how grocery chains are fending off the online retail giants. “It’s not enough to add more discounts and services; the opportunity is to create an authentic, simplified shopping experience that is deeply connected to the local community and to each consumer’s unique needs and desires. A supermarket that is thriving is a place where customers don’t have to shop, but it’s where they love to shop.” Read the article here ?? https://bit.ly/3CzW0T0 #Retail #BrandExperience #Insights #Supermarkets #Grocery?

Consumers have become more conscious around what they buy and play it safe with purchasing online and either picking up or getting it delivered to avoid unnecessary purchases. Retailers, like Target are becoming more savvy with this behavior and are finding new ways to manage BOPIS. Their creativity and upsell tactics to add-on a Starbucks order with their pick-up is one way to get the consumer engaged and purchase more. Several other retailers are adding suggestions based on their cart and have seen an increase in post-checkout modifications. ?? Read the full article to learn more and, if you appreciate this content, follow me for more insight into what is happening in retail today. #retail #bopis #checkout #upsell #consumer #digital #online

As consumers continue to place heavy emphasis on value when shopping for groceries, they are stepping up their interest in also finding quality goods, fresh products and an optimal shopping experience, posing a sharp challenge to retailers jostling for position in a highly competitive market, according to a report published last week by Boston Consulting Group. Club retailers are especially benefiting from this trend, the consulting firm said. That sector, which includes chains such as Costco, Sam’s Club and BJ’s Wholesale Club, is winning over shoppers by placing growing emphasis on fresh goods while helping people save money on those products, BCG found. “As they’ve increased turnover in those sections of the store, they’re able to continue to double down on that. So the faster the turnover, the higher the quality, the fresher the product,” Aftab Hussain, global lead for grocery for the consulting firm and one of the authors of the report, said in an interview. Heavy demand from shoppers for low prices is also proving beneficial to discounters as well as Walmart, which have emerged as the only grocery channels that people associate with “affordability,” the consulting firm found. Those retailers are also attracting shoppers by broadening their fresh assortment while offering shoppers added convenience. Walmart is especially well positioned because of its scale and focus on omnichannel, BCG said. While national grocers have been successful in demonstrating to shoppers that they offer convenience and reliability, they’ve had difficulty standing out in terms of value or quality, according to the report.

Brand trust is as important in the retail space as it is in consumer products and services. In the current landscape of heightened inflation in the grocery sector, grocery retailers must deliver on trust drivers like price, value, and convenience to keep shoppers satisfied. ShopRite, Voted America's Most Trusted Conventional Grocery Store in the Northeast in 2024, says it earns trust "by providing the best value and shopping experience to customers through its assortment of fresh produce and groceries, own brands, online shopping, loyalty program and sales..." Click on the article below to learn more about how ShopRite fosters trust. #BrandTrust #ShopRite #Grocery #MostTrusted #BrandSpark

Walmart captured 37% of the U.S. online grocery market in Q2 2024, gaining ground while supermarkets lost share. Target had 7% of ecommerce sales. Walmart's focus on first-party delivery shifted sales dynamics, with mass retailers now leading in delivery and pickup. Pickup remains the preferred method for grocery ecommerce. Repeat intent rates show mass retailers outperforming grocers. Regional grocers can compete by offering convenience, personalization, and targeted promotions.

I recently came across this insightful article on Grocery Dive about how Target's grocery business has grown by over $8 billion since 2019, reaching a massive $24 billion. What once seemed like a secondary category is now a major player, found in over 55% of shoppers' baskets. Target's success can be attributed to strategic expansions in private label and a strong embrace of e-commerce. ?????? Growth is fueled by Target's dual focus on digital enhancements and in-store innovation. Online grocery sales have skyrocketed, increasing tenfold since 2019. The retailer's commitment to same-day service and private label brands, such as Good & Gather, has played a critical role in this boom. ?? Target's approach underscores the importance of adapting and investing in grocery strategies to meet evolving consumer demands. Its success offers important lessons on how to leverage both digital and physical retail innovations. How are you adapting your grocery strategies? Or what changes would you make for other companies? Let's dive into the discussion! ??? #RetailInnovation #Target #Grocery #Business #PrivateLabel #Ecommerce

Keep an eye on Tesco Marketplace I am delighted to have been quoted in this article by George Nott and The Grocer about Tesco's new Marketplace. This is a hugely significant launch both for Tesco and for digital commerce in the UK. The added customer choice, coupled with the increased opportunity for manufacturers to sell 3rd party through the Tesco Digital Platform will be significant. Walmart called out the double impact that their Marketplace offer has had on their total business during their Q1 earnings report. I doubt it will be long before Tesco are doing the same. 9 - 10,000 products is both significant but not huge for now. That will change. More choice attracts more customers, more customers attracts more sellers and more sellers creates more choice. Tesco Marketplace is an opportunity all manufacturers should be looking at closely. For many it will require building incremental capabilities. The opportunity to utilise them has just grown significantly. #digitalcommerce #ecommerce #marketplaces #omnichannel #digitalstrategy #cpg #cpgindustry #fmcg #fmcgindustry Thank you George Nott for quoting me again.

Food Lion has expanded home delivery to?Georgia, North Carolina and Virginia.?Last week, the grocery retailer?launched?delivery service in?seven other states.?With this latest expansion, home delivery is now available across Food Lion’s entire footprint. The?Ahold Delhaize-owned omnichannel retailer now offers Food Lion to Go Pickup or Home Delivery in more than 90% of its 10-state operating area. It continues to expand this service across the towns and cities that it serves. Food Lion Home Delivery, powered by?Instacart, allows customers in the additional delivery ZIP codes listed below to use the?Food Lion To Go website?or the Food Lion To Go app to place orders. The grocer is waiving the delivery fee for a customer's first order of $35. Additionally, by linking their personal Food Lion?MVP savings?loyalty card to their account, customers can use digital coupons and redeem their Shop & Earn MVP rewards program savings. Customers can also view their accumulated Shop & Earn rewards on their checkout screen and see which clipped digital coupons will be applied to their order.? | Progressive Grocer https://lnkd.in/ghwNhN8T #retail #supermarkets #grocery #ecommerce #retailer #Instacart #digital #grocerydelivery

Is Walmart Building a Moat in E-Grocery? Walmart captured a record 37% of the U.S. online grocery market during the second quarter of 2024, steadily expanding its share in recent years as traditional supermarkets lose ground. What’s been the biggest contributor to Walmart’s acceleration of its online grocery growth? Read the full article here: https://lnkd.in/gcR38znt John Hennessy "E-grocery is a sleeping giant. Shopping for groceries is a chore that e-grocery makes a lot easier. However, unlike most e-commerce, you still don’t get what you order when placing an e-grocery order." Dave Wendland "Walmart has ubiquitous access and?enviable reach. Consumers are familiar with the Walmart’s value proposition, assortment, and consistency." David Spear "If Walmart didn’t have the largest share in e-grocery, I’d be sorely disappointed in their ability to prioritize investments in new technology for e-comm, including the continued improvement to their mobile apps and web."

Ecommerce is here to stay and grocery stores are no exception. Target and Walmart recently emphasized in their earnings calls the importance of an omni-channel approach, allowing customers to engage with brands through multiple touchpoints. Today's Super Market News predicts a decrease in grocery sales over the next five years with ecommerce dominating the industry. Are you leveraging ecommerce and different omni-channels to drive your next breakthrough result? #Buisness #Ecommerce #Execution #grocerystores https://lnkd.in/gNJYsiBf