POV: you’re sitting in the crowd at #AWNewYork24 listening to a panel session on how to improve your advertising operations capacity. You may be feeling a little something like:? ? ?? ?? ?? ?? ?? ?? Here are some things we took away from the conversation and audience Q&A: ? Advertisers are sitting on a wealth of valuable data for improving targeting and conversion, but few ad teams have the time or resources to even think about using data in their daily work. ? Manually building campaigns is A LOT of work. Like, a LOT. ? It also takes a loooooooooong time to build multi-channel campaigns, even if your strategists are the best in the business. ? Automation isn’t a threat to your workforce: it handles the boring (but important) stuff so your people can do high-value work that’s more creative and strategic than simply executing tasks. If you didn’t get a chance to join, what questions would you have asked during the session? Ask in the comments and we’ll get back to you! Thank you again to everyone who joined Eric Mayhew, Heather Chevalley, and Ben Gilbert in-person at Advertising Week New York! #awnewyork24 #advertisingautomation
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At Surge Tactic, we're not satisfied with just scratching the surface. Our paid media experts dig deep to identify key audiences and channel impacts on conversions. With a quantitative strategy that's always evolving, we're committed to maximizing your campaign's potential. Let's dive into success! #SurgeTactic #PaidTraffic #LeadGeneration #PPC #GoogleAds #SocialMediaMarketing #DigitalMarketing #Analytics #Data https://lnkd.in/guinXddF
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?? While we've already cruised through the first 3 weeks of 2024, there's still ample time to infuse magic into your media strategy! ? At Prospect Media, a retail-focused, data-driven integrated media agency, we've been perfecting this craft for over two and a half decades. In the ever-evolving marketing realm, data is our North Star. ?? Armed with analytics insights, we don't just plan; we sculpt a roadmap linking businesses to key target audiences. From search engine to social media, programmatic to out-of-home, connected TV to traditional flyer distribution – our approach stays rock-solid. It's not about the platform; it's about reaching our audience where they are. Choosing channels isn't one-size-fits-all; it's about amplifying our message effectively and crafting meaningful connections, no matter the platform. Our expertise spans the digital spectrum, with precision in search engine marketing, community-building in social media, and targeted reach in programmatic, alongside the enduring impact of traditional print media – we are well-versed in every facet of marketing. ?? Here's to a year of strategic channel selection, impactful engagements, and resonating connections across every platform! ?? #prospectmedia #marketingmagic #marketingstategy2024 #2024marketingplan #prospectmediamagic #marketingjourney #2024strategysuccess
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Why Is This Feature ???????????? ?????? By Default? Did you know to turn on ????????????????????-?????????? ???????????????? ??????????? By default, this is turned ?????? ? ?????? ???? ???????? ???????? ???? ? ? Go to Settings > Account Settings ? Customer Match > Conversion Tags ? Tick 'Turn on conversion-based customer lists' ? With this checked, you will find new audiences in your ???????????????? ?????????????? which will populate over time with users associated with each ???????????????????? ????????. ???????? ?????? ?????? ?????? ???????????????? ?????????? ??????? ?? ? Optimizing campaigns for acquiring new customers ? Lookalike Segments in Demand Gen campaigns ? Audience Exclusions ???????? ???? ???????? ???? ???????? ????????????? ?? Make sure your account is using ???????????????? ?????????????????????? for better match rates and better-quality data. Give yourself the tools you need to create a performing ad account! ?? #googleads #googleadstips
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Are you advertising on?Facebook? ?? ?? If yes, boost your performance with dynamic Facebook product ads. ? If not, discover the power of dynamic Facebook product ads. In today’s advertising world, the key is a personalization strategy that leverages first- or third-party data, such as: ?? Location intelligence ?? Audience interests ?? Language ?? Weather data This approach, known as dynamic creative optimization (DCO), is crucial for tailoring ads to your audience's preferences. Learn more about this advertising format and how you can implement it easily within your company via the link in the comments. ???? #ecommerce #dco #dynamiccreativeoptimization #productads #facebookads #facebookproductads
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B2B SaaS Digital Marketing Specialist @ AI Ads | SEO | Figma Wizard | Email Marketing | Product Marketing
Conversion Rates are an absolute necessity when reading your paid marketing success, check out this post by Enhencer on that topic. More coming soon! #digitalmarketing #socialmedia?#advertisingandmarketing
Post-Valentine's Day reflections? Dive into your ad campaign analytics, especially that key player: Conversion Rate. High conversions but soaring CPC? It might be time to fine-tune. Check our tips: Align ads with your site, target the right audience, and let social proof shine on your website. Boost your conversion game for an egg-straordinary Easter campaign! Learn More: https://enhencer.com/ #Ecommerce?#Marketing?#onlineads?#facebookads?#googleads?#digitalmarketing?#ecommerce?#ecommercemarketing
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Growth Lead @3DM Agency | I Help Businesses Go From $0 to $1M+ in 6 Months with Data-Driven Marketing | Performance Marketing | Growth Consulting | Data Analytics
The easiest way to kill your campaign is to?? Not look at it over a long period. I've seen this as the most common mistake made by beginner-mid level performance marketers. Going through metrics and performance regularly will help you in so many ways to improve: 1. Numbers speaks? 2. Helps in identifying technical issues beforehand (ex: no conversions due to downtime of landing page) 3. Helps in knowing market trends and audience behavior over the period Finally, helps in finding opportunities to improve. Don't take a chance on your campaigns; your attention is needed.? Visit your dashboards just like you do with your social media?? P.S.: At what frequency do you look at your campaigns? #performancemarketing #paidmedia #paidads #campaignoptimization #googleads #metaads #facebookads
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Post-Valentine's Day reflections? Dive into your ad campaign analytics, especially that key player: Conversion Rate. High conversions but soaring CPC? It might be time to fine-tune. Check our tips: Align ads with your site, target the right audience, and let social proof shine on your website. Boost your conversion game for an egg-straordinary Easter campaign! Learn More: https://enhencer.com/ #Ecommerce?#Marketing?#onlineads?#facebookads?#googleads?#digitalmarketing?#ecommerce?#ecommercemarketing
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It can be easy to get overwhelmed and go for the channels you’re used to while planning your campaign. DT's Chief Business Officer,? Michael Akkerman, shares 5 tips for a GTM strategy to make sure your ads don’t miss the mark. Read more on MarTech Series: https://lnkd.in/guFYYik5 #GTMStrategies #TargetAds #LeverageAttention #StrategicAds
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Struggling to measure campaign performance across different channels? You're not alone! Cross-device and cross-channel measurement is becoming increasingly complex, often causing marketers to fall short of stakeholders' expectations. However, we have the solution for successful cross-channel measurement. With OnSpot, you can efficiently and accurately pull together results from all your marketing efforts and identify opportunities by: ?? Associating in-person and/or online visits to a particular destination with the target audience you served media to, regardless of the channels used. ?? Taking it a step further by associating sales data back to the original target audience. ?? Demonstrating the return on ad spend and traffic lift from your campaigns. Let us know how we can improve the performance of your marketing strategies: https://bit.ly/3WnQn1Z #OnSpotData #OnSpotSolutions #DigitalMarketing #DataDrivenInsights #MarketingOptimization #TargetedMarketing
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