Flowers Communications Group的动态

?? New Blog Alert! ?? Brands looking to make meaningful connections with Black audiences often turn to HBCUs for partnerships. But what does it take to do it right? In my latest blog, I’m diving into authentic HBCU partnership - what works, what doesn’t, and how brands can genuinely uplift these institutions and their communities! Let’s celebrate and elevate these pillars of Black excellence—together. ?

Represent to resonate. ?? Mainstream #audio culture thrives on the innovative work of Black creators. Bringing community members into the fold and spotlighting Black artists can help #brands connect and get in on the ground floor.? Download our latest #infographic for the insights you need to craft campaigns that foster brand affinity and loyalty. –> https://bit.ly/48ytKub #Blackpride #diversityandinclusion?#diversityinmarketing #authenticmarketing #culturalinsights #brandmarketing

Uglyassboi Entertainment uses their platform to amplify and uplift black voices in the entertainment industry by actively seeking out and promoting the work of black artists, creators, and performers. They showcase and feature black talent in their events, productions, and projects, providing opportunities for them to showcase their work and reach a wider audience. They also prioritize diverse and inclusive storytelling, ensuring that black voices and experiences are accurately and respectfully represented in their content. Additionally, they may use their platform to advocate for diversity and inclusion within the industry, and support initiatives and organizations that aim to uplift black voices in entertainment. Overall, Uglyassboi Entertainment uses their platform to create visibility and opportunities for black voices, ultimately amplifying their impact and influence in the entertainment industry.

Did you watch the Grammys last night? The incomparable Jay-Z accepted the Dr. Dre Global Impact Award with his 12-year-old daughter Blue Ivy at his side, noting all the progress the music industry has made around inclusion - - but reminding the Recording Academy that there is still work to be done. A timely message given it's February - the designated month for celebrating the contributions and achievements Black people have made throughout the history of the United States (and we get 29 days this #LeapYear!). Yet with all of our contributions in the ~160 years since the Emancipation of 1865, the racial wealth gap continues to grow - the typical black family has just?1/10th the wealth?of the typical white one. Relax folks...I can see some of you rolling your eyes. This post is not about the structural barriers to black economic equality - - access to education, disparities in the criminal justice system, opportunity and wage gaps in corporate America, to name a few. THIS POST IS A CELEBRATION of the resilience of black people and our ability to maintain our health, cultivate positive attitudes and overcome challenges while facing systemic racism and other forms of discrimination daily. THIS POST IS A CALL TO ACTION to, as Jay-Z said last night - "KEEP SHOWING UP!!! Some of us may have been (and may continue to be) robbed of opportunity...but outside of that, we got to keep showing up," Jay said. "In life, just keep showing up...keep showing up until they give you all those accolades you feel (know) you deserve. Until they call you Chairman, until they call you a genius, until they call you the greatest of all time. You feel me?" **Queues Blueprint 3 - So Ambitious** #IYKYK #BlackHistoryMonth #BlackExcellence #BlackGirlMagic

3 Things Emerging Black Artists Need To Know About Business

3 Things Emerging Black Artists Need To Know About Business

You know that Black creatives simply need ACCESS to the education, the trainings, the experiences and the jobs, right? With the right access, we can work to close the gap that is evident in the workspace when it comes to black creativity. Drop a ?? if you'd like more information on how we're assisting black creatives in the future - #blackcreatives #blackcreativity #blackrepresentation

? Black creators are redefining the game. Just like the historic moment when Black women swept the gymnastics podium (you can take the medal but you can't take the image and moment!), the creator economy is putting Black talent in the spotlight where it belongs. From Tyler Perry’s email-driven empire to Issa Rae’s YouTube beginnings, the creator economy has LONG BEEN a launchpad for Black artists, athletes, and entertainers to overcome the historically systemic barriers facing them in #Hollywood and elsewhere! And now, we’re taking this conversation to SXSW with our panel: “Visibility & Wealth: The Black Creator's Playbook.” ?? What You’ll Learn: - How to break through algorithmic barriers that limit our reach. - Tactics to transform followers into an engaged, thriving community. - Advanced monetization strategies that empower, not exploit. ??? Meet the Panelists: - Alaina Fingal - Financial guru teaching money principles. - LaShonda Brown - The tech educator simplifying digital tools for all. - Damien Ritter - The mastermind supporting mega creator #BiggJah. - Uzo Ometu - Your moderator and Founder of BlackOakTV. ?? Why This Matters: As Black creators continue to ascend, the stakes have never been higher. This panel is more than just a discussion—it’s a guide to ensuring our stories, our art, and our influence are amplified and valued. ??? Your Vote Can Make a Difference: Help us bring this critical conversation to SXSW. Vote for our panel and let’s elevate Black creativity to new heights. Vote here: https://lnkd.in/eyqgQ3M3

Today’s Black History Reflection is on my other love: music. Growing up, I was influenced by both US and British artists, and it’s amazing how, on reflection, I see the connection between the music I loved and the work I do today. I grew up listening to Lauryn Hill, Erykah Badu, Tupac, and Nas—artists whose music spoke to resilience, identity, and social justice. In many ways, their lyrics shaped my understanding of the world and, unknowingly, set me on the path of Equality, Diversity, and Inclusion work. One of my first cassette tapes was Snap’s "Rhythm is a Dancer" (I will come back to some of the others at another time) As a Black British Caribbean teenager in the 90s, I was also influenced by the UK music scene—Soul II Soul, Damage, M People (who have to get a special mention) and artists like Ms. Dynamite and the rise of garage music. Being from Manchester, the house and dance scene had a massive impact on me as well. Even now, I still listen to soulful house to calm my mood or garage music to get into a happy place. Just like clothes, music has always been a form of expression for me. Both allow us to present our identity to the world in creative and meaningful ways. Whether through the songs we listen to or the outfits we wear, we are constantly telling a story about who we are and what we value. For me, Black music was never just about entertainment—it was about expression and identity. It’s a reminder that British history is Black history, and the contributions of Black culture through music, art, and beyond, have been pivotal in shaping the UK as we know it today. This Black History Month, let’s celebrate the influence of Black culture and reflect on how it has shaped not just our history, but the world we live in today. #BlackHistoryMonth #BritishHistoryIsBlackHistory #ReclaimingNarratives #Leadership #BlackCulture #ImpactAndIntergrity

Why aren’t more Black people in senior-level roles in this industry? Why aren’t people of color the gatekeepers of Black culture, especially when so much of the music that drives this industry comes from our communities? It never made sense to me that individuals outside of our race often dictate our sound, determine how our artists make music, and control decisions about our culture. How can we ensure our voices and contributions are represented authentically if we aren’t in the rooms where these decisions are made? The music industry thrives on Black culture, yet the leadership doesn’t reflect the people who create the heartbeat of this industry. It’s time for that to change.