Funny story, this guy approached me and said "Hey are you the Utah marketing guy from YouTube?" This is the second time I've been stopped at station park because of the ads. This is how I know our targeting is working because he said he was an entrepreneur and he is located in Farmington which is one of the areas I want to target! he then proceeded to tell me what he had been learning with our content and said he has been learning a lot and will schedule a time to meet with us. Moral of the story is YouTube ads work. EXTREMELY well for building not only great awareness to the target audience you want but it also builds stronger credibility!