Fitness Industry Suppliers Association的动态

It's a wrap! #FISAwest 2025 in Oceanside, CA was a big success for all in attendance. Special thanks to all of our host suppliers who's support makes our events a reality. The #SeaBirdOceanResort was the perfect backdrop for three incredible days of education, engagement and one-on-one meetings. Two powerhouse keynotes set the tone for the future of fitness: Cedric X. Bryant, Ph.D., FACSM highlighted three industry-defining trends- ? AI in Fitness – AI is transforming the industry. It must be personable and deliver a measurable ROI. ? GLP-1 Medications & Fitness – There is a $6.8B opportunity for the industry because users must utilize fitness to maintain muscle and metabolic health. ? Mental Health & Wellness – 40% of gym-goers prioritize mental well-being. Murphy Research doubled down on AI as the bridge between physical and digital fitness: ? Gen Z Engagement – AI personalizes workouts, connects members socially, and enhances the digital-first experience. ? Operational Efficiency – AI enhances staffing, predicts churn, and personalizes interactions to maximize retention and growth. ? Strength Training Revolution – AI-driven coaching makes strength training accessible, adaptive, and personalized. ? Holistic Wellness Focus – AI tracks recovery, stress, and confidence to optimize well-being beyond just weight loss. ? Seamless Digital Integration – AI streamlines check-ins, class recommendations, and equipment access for a frictionless gym experience. (Special thanks to Terry Woods for the above keynotes summary). Next event, #FISA for YMCAs in Nashville (May 19-21st), contact [email protected] for details. Heath Debish Ken Reinig Donna Lins Michael Grant Joan Gebhart David Johnson John Heppinstall Sarah Harris Alastair Watson Nik Herold Richard Fonbuena Jason Gottlieb Lance Rice Robby Boyd Dottie Beck Hillis Lake Eric Weber Terry Woods Mark Mailhot Clay Whittaker Tricia Jefferson Eddie Tock Shay Amir Sal Pellegrino George Ladamus