FIRST的动态

? Your team having a personal brands, isn’t a threat it’s an opportunity. ? One of the key things I advise founders on is the value of helping their team members grow their individual brands. Here's why it matters: - Personal accounts generate 5 times more reach. - Engagement levels are 8 times higher. - Increases number of leads for your business When employees share the same content on their own profiles, it performs significantly better than when posted from the company’s page. Supporting your team in building their personal brand is an untapped advantage, not something to be feared. People I think are killing it in this area are ???? Claudia Cardinali Emily Moffat Grace Andrews

As a current delegate of the Into:Careers Accelerator Programme, I’ve had the privilege of participating in a series of Fireside Chats. The last session was led by Shantel Love, and it was pure ???????? from start to finish! Tables were rocked, diamond gems were dropped and longstanding limiting beliefs were broken that day. Huge thanks to Augustina A. for facilitating such a powerful and practical workshop! One of the topics we covered was the growing phenomenon that is personal branding. I love Shantel's definition and have been mulling over it, quite a bit recently. I would also add that our personal brands are extensions of our voices and reflections of our personalities. In other words, our personal brands shape the way we show up in the world at large; and not just the boardroom or the marketplace. I believe it’s crucial not to fall into the trap of defining our personal brands by a job title, career goal or professional path. All of these things could change or be stripped away from us at any given moment and without any prior warning. A big part of building a personal brand that outlives your achievements, is: ?? Knowing who you are ?? Sharing what you know ?? Knowing what sets you apart and why ?? Knowing and owning what you bring to the table Here are a few questions I ask myself when I’m in personal branding brainstorm mode: ? Identity: who am I without the accolades and awards? ? Legacy: what do I want to be remembered for? ? Expertise: what do I aim to be known for? ? Impact: How do I want people to feel after they have interacted with me? Let me know if there’s anything else you would add to this list of questions. I’m keen to hear how others view personal branding, so let’s get the conversation going! #PersonalBranding #Impact #MarComms #Authenticity #BrandIdentity #DigitalComms

“I turn your visibility into tangible business results.” In today's hyper-connected world, visibility is the currency of success. But not all visibility translates to tangible business results. I believe in harnessing the power of visibility to drive meaningful, measurable outcomes. True impact comes not from mere exposure but from the strategic, intentional cultivation of both personal and professional brands. My approach at Markman Media goes beyond simple exposure. I delve deep into understanding the unique value propositions of my clients, aligning who they are with how they wish to be perceived by their peers and the market. This deep comprehension allows me to craft highly personalised strategies that elevate visibility in significant, impactful ways. I’ve seen firsthand how a well-orchestrated personal brand can open doors to new opportunities, enhance reputations, and foster trust among key stakeholders. My mission is to convert your visibility into business results by ensuring that every aspect of your brand — from positioning and professional networking to personal image and social media channels — resonates with your core values and business objectives. Whether you’re a founder, an executive, or a corporate leader, I view your visibility as a potent tool. Used wisely, it can amplify your impact, influence, and income. I am dedicated to transforming your visibility into tangible business results. Let's navigate this journey together, crafting a personal brand that not only reflects who you are, but also propels you toward the future you envision. ? #professionalnetworking #brandstrategy #personaldevelopment #personalbrand #personalbranding #mariamarkman #mmbrand #markmanmedia #BRANDD?Markman Media Pty Ltd

Whether it’s the build of a person or the build of a brand....?? every success story has a foundation and behind every brand is a CEO working tirelessly to bring it to life.?? Over the last 12 months, I’ve dedicated myself to documenting every part of the journey… the highs, the lows, and all the moments in between. Creative Events Collective has surpassed expectations we once only dreamed of. ?? Within less than a year, we’ve reached incredible milestones, proving that when you show up, the results follow, and I couldn’t be happier doing this journey with?Amy Morris To every CEO out there: document your story. Share the process. The messy moments, the wins, and the lessons. Building a personal brand while showing up as the CEO you aspire to be isn’t just possible… it’s powerful. Take the leap. Your future self will thank you. ?? #eventcreators #makingmagic #christmasexperience #globalgatherings #creativeevents Creative Events Collective

Have you heard about “humanising a brand”? ?? It’s all about making your business more relatable by showcasing the people behind it. One of the most effective ways to do this is by turning your employees into brand ambassadors. Empower your team to build strong personal brands, especially on platforms like LinkedIn. When your employees share their expertise, achievements, and insights, it not only boosts their professional profiles but also reflects positively on your company. Their authentic voices and stories help humanise your brand, making it more relatable and trustworthy to your audience. Remember, when your employees shine, so does your brand. ?? Do you know any good examples of brands that have been successful in this? Let’s discuss it! #marketingstrategy #growthmarketing #brandstrategy #personalbrand

In today’s competitive landscape, personal branding is more than just a buzzword—it’s a strategic asset that can set you apart. Crafting a strong personal brand involves showcasing your unique strengths, values, and professional achievements in a way that resonates with your target audience. It’s about consistently communicating who you are, what you stand for, and the value you bring to the table. By aligning your online presence with your career goals and leveraging platforms like LinkedIn, you can build credibility, attract opportunities, and create meaningful connections. Remember, your personal brand is a reflection of your journey and aspirations—make it authentic, impactful, and memorable. Meanwhile, are you looking to elevate your brand and drive growth through strategic partnerships? As a Corporate MC, I specialize in creating impactful events and engaging experiences that can enhance your brand’s presence and foster valuable connections. Let’s explore how we can collaborate to take your brand to new heights! Reach me on 0702937918 / [email protected]. Cheers to an impactful week!! #CorporateMC #EventPlanning #BrandPartnerships #PersonalBranding #BrandGrowth #EventSuccess #ProfessionalNetworking #StrategicPartnerships #EventMarketing #BrandEngagement #Leadership #BusinessGrowth #NetworkingOpportunities #EventManagement

Every Connection Counts: Turning Your Network into Brand Ambassadors What do you think? Every Connection is a Brand Ambassador of Your Company In today’s interconnected world, your company’s image is not just shaped by advertising campaigns or marketing efforts—it’s amplified by every individual connected to it. Whether they are employees, partners, customers, or even casual acquaintances, each connection becomes a unique brand ambassador. Here’s why this matters: 1?? Authenticity Speaks Louder – People trust individual recommendations more than polished corporate messages. When someone connected to your company shares a positive experience, it resonates far more authentically with their network. 2?? Ripple Effect – Every interaction has the potential to spark a chain reaction. A small shoutout, a kind word, or a success story shared by someone connected to your company can influence how others perceive your brand. 3?? Personal Networks Matter – In a world where relationships drive business decisions, the power of personal networks cannot be underestimated. Each connection represents a microcosm of potential leads, collaborators, or advocates. 4?? Brand Trust Grows from Within – Happy employees, satisfied clients, and proud partners naturally champion your brand without being prompted. They carry your company’s values and mission into the wider world. At the end of the day, your brand is a collective reflection of everyone connected to it. By fostering a culture of pride, trust, and transparency, you’re not just building a company—you’re building a community of advocates who truly believe in what you stand for. Let’s embrace the idea that every connection has the potential to tell a story that strengthens your brand. Together, we rise! ?? #Leadership #BrandAmbassadors #CompanyCulture #Networking

"How do I build my personal brand when I work for a company that pays me to support their brand?" Building my brand is a powerful thing; at first glance, it may look like I am not in the boat with the company I work for. Conforming to the identity of a more prominent brand is a natural human instinct. I do it all the time. Especially when they pay me money to be in their boat. The power is when a personal brand aligns with the company brand. When I work with a company I believe in, it becomes a win-win relationship. I discovered good leaders embrace team members with strong personal brands. They are not threatened and want what they have to offer. Here's what you can do to align your brand with a company you believe in. 1. Leverage Social Media: Use LinkedIn, Twitter, or a personal blog to share your expertise, industry insights, and successes. Highlight your role and contributions to your company’s success without overshadowing the company’s brand. 2. Industry Networking: Attend industry events, conferences, and webinars. Speak on panels or participate in discussions. This positions you as a thought leader in your field. 3. Create Valuable Content: Write articles, create videos, or start a podcast related to your industry. Share your knowledge and experiences, indirectly promoting you and your company. 4. Showcase Your Achievements: Don’t be shy about sharing your accomplishments. Whether it’s a project you led, a problem you solved, or an award you received, highlight how it benefited your company. 5. Collaborate and Contribute: Offer to lead internal training sessions, write for the company blog, or participate in community outreach programs. This shows your dedication and allows you to shine within the company. Above all, stay authentic. Be yourself and let your personality shine through. It makes you unique and someone others want to follow and engage with. I'm a big fan of aligning my brand with companies I love and work for. You can, too. You got this. I love you all. ==== If you want help navigating your career, DM me or book a no-obligation appointment. Let's talk about how you can take control of your future.

Are ambassador programs worth it???? In a industry that is driven by brand loyalty and personal connection, ambassador programs have become a popular way for companies to build their audience and for ambassadors to grow their personal brands. But here's the real question:?Is the juice worth the squeeze? For companies, it's about more than just visibility—it's about alignment. Does the ambassador truly embody your values, voice, and vision? Can they amplify your message authentically? For ambassadors, the equation is similar. Does the partnership reflect your brand and bring genuine value to your community? Are the perks, exposure, and opportunities worth the effort you’re investing? I’d love to hear your take: ? Have you been part of an ambassador program? ? If you’re a company, have you run one successfully? ? What’s made it a win-win—or a flop? #BrandAmbassador #MarketingStrategy #PersonalBrand #Collaboration #Growth

BRANDING MATTERS, and every employee is an organic part of your brand. As an entrepreneur and small business owner with 7 full-time employees, I care deeply about the branding impact each of them brings to the table. Yes, hiring people who intellectually fit your brand is essential, but that’s just the starting point. The real difference comes when you empower your employees to truly understand, feel, and own your brand. Let me emphasize “OWN”. This requires us to step up as leaders—giving them the space, creative freedom, and room to safely make mistakes. I shared these thoughts at 1st Tuesday Connections event this week, where we dove into the importance of authentic branding. Without empowering your team, you end up with superficial corporate brands that lack authenticity. Let’s focus on building brands that resonate from within. #Branding #CorporateBranding