Fintech Association Of Kenya的动态

?? What content formats perform well in the media in Caucasus countries? Let's delve deeper into a part of the previous post, discussing the content formats that work best in the media of Georgia, Armenia, and Azerbaijan: ?? News and press releases ?? Localization is crucial ?? Media are interested in collaborations/mentions of local players and government departments ?? As well as comments from government department representatives ?? Analytical articles ?? Clearly explain the impact on the local market ?? Include insider information What we recommend: ?? High-quality analytics with extensive data ?? Explain how the information affects the market ?? Interviews ?? Exclusive content only ?? Speakers who are native to the region ?? Potential to secure a regular TV segment ?? Women empowerment ?? Global stories about women Showcase the importance of the story, overcoming challenges, and success ???????????????????????????????????????? Follow ITCOMMS We discuss PR, PR in IT, and PR in Central Asia and the Caucasus! #PRCaucasus #PRCaucasus_ITCOMMS

I've Reached This Conclusion As To The Country with the Most Diverse Radio Stations – A Lesson in Inclusivity When discussing diversity in radio broadcasting, Nigeria emerges as a shining example. With over 200 ethnic groups and a multitude of languages, Nigeria boasts the most diverse radio landscape in Africa. Nigerian radio stations cater to this diversity by offering programs in various local languages, including Yoruba, Hausa, Igbo, and Pidgin English. This inclusivity ensures that content resonates with different cultural groups, fostering a sense of community and belonging. Stations like Wazobia FM and Cool FM are renowned for their ability to engage a wide audience with their multilingual broadcasts. This diversity extends to the content as well. Nigerian radio offers a rich mix of music, talk shows, news, and cultural programs that reflect the country's vibrant heritage. The inclusion of traditional music, local news, and discussions on cultural issues creates a platform where every Nigerian can find representation. ?? With my extensive background in broadcasting and a proven track record of setting up successful radio stations and turning around failing ones, I am available to hire as a consultant and presenter. If you’re looking to innovate, rejuvenate, or establish a radio station, get in touch with me to leverage my expertise and passion for the medium. ?? ....back to my thoughts. The Nigerian example teaches us the importance of embracing diversity in media. By catering to various cultural and linguistic groups, radio stations can build stronger connections with their audiences. This inclusivity not only enhances listener engagement but also promotes social cohesion and cultural preservation. #nigeria #radiostations #broadcast

DID YOU KNOW?! ?? Watching African Films for 2hours a Week Could Change Africa Dramatically!!!?? According to projections, if urbanized Africans dedicated just 2 hours a week to watching African movies—the industry's value could soar well above $10 billion in just a few years! Heres how: 1?? Economic Growth: According to UNESCO, Africa's film and audiovisual industries, at full potential, could create over 20 million jobs and generate $20 billion annually. Nollywood alone is Nigeria's second-largest employer, with around one million direct jobs! Higher viewership can lead to increased ticket sales, streaming subscriptions, and sales of DVDs or digital copies, thereby directly contributing to revenue generation within the industry. 2?? Boosting Production: Higher demand for African films can incentivize more production, leading to more movies being made. This, in turn, creates jobs across various aspects of film production, from acting to technical roles. 3?? Tourism and Cultural Promotion: Successful films can promote tourism to filming locations and generate interest in African culture, indirectly boosting sectors like hospitality and local businesses. 4?? Export Opportunities: Successful African films can find markets beyond Africa, leading to export earnings and international recognition, further boosting economic impact. 5?? Investment and Infrastructure: Increased interest in the industry can attract investment in infrastructure such as studios, equipment, and training facilities, enhancing the overall capability and competitiveness of African cinema. The benefits arent limited to our economies alone; - African films showcase our diverse cultures, breaking down stereotypes and promoting understanding globally. -Seeing our stories on screen fosters pride and unity. -Films addressing social issues inspire change and highlight our resilience. So get started now. Seek out an African film and start watching at least one a week to contribute to our beautiful continent’s transformation! Sources: Unesco AfroFilm Times #AfricanCinema #EconomicGrowth #CulturalExchange #SelfLove #FilmIndustry #SupportLocalTalent

Dear Respondent, We are embarking on an ecosystem mapping of to understand the dynamic landscapes of film, television, and the creator economy / digital/social media influencer Value Chains. This form is intended for stakeholders who operate within these value chains. By completing this form, you are expressing your interest to attend and participate in a physical workshop and focused group discussion or complete a survey that collect data on the nuances within these sectors. On completing the form, we will reach out with further details of the workshops. https://lnkd.in/dvSVnQJn Ecosystem Mapping of Film / Television / Creator Economy Landscape in Nigeria and Kenya

KUBEBA - PROMOTERS OF AUTHENTICITY, NATIONAL CULTURE AND HERITAGE We are passionate about promoting authenticity, celebrating Zambia’s rich cultural heritage, and preserving our national identity. We believe that media plays a powerful role in shaping perceptions and narratives, and we are committed to showcasing the diversity, beauty, and uniqueness of Zambian culture through our content and storytelling. By amplifying authentic voices and narratives, we contribute to a deeper appreciation of our cultural heritage and foster a sense of pride and unity among Zambians. How do we achieve this: 1. Showcase authentic stories: We prioritise authentic storytelling that celebrates Zambia’s diverse cultural heritage, traditions, and values, showcasing the richness and beauty of our national identity. 2. Collaborate with local talent: We work closely with local artists, musicians, filmmakers, and cultural practitioners to amplify their voices and talents, ensuring that their contributions to our cultural heritage are recognised and celebrated. 3. Support cultural preservation efforts: We support initiatives that preserve and promote Zambia’s cultural heritage, such as cultural festivals, heritage sites, and traditional arts and crafts. To work and collaborate with us, visit our profile to access our contact information. #tellthem #culture #film #media

Business Should Collaborate with Creatives for Growth In the dynamic African marketplaces, businesses are increasingly recognizing the untapped potential of collaborating with the creative industries to drive business growth and innovation. ? The creative sector, encompassing fields such as music, film, fashion, and digital arts, offers a rich array of opportunities for businesses seeking to diversify their portfolios, enhance brand visibility, and engage with new audiences. 1. By collaborating with artists, designers, and creative entrepreneurs, African businesses can tap into new revenue streams and gain a competitive edge both locally and globally. Integrating creative content into marketing strategies can create compelling narratives that resonate deeply with consumers, fostering brand loyalty and community. 2. In South Africa, the vibrant film industry offers local businesses unique collaboration opportunities, boosting tourism and brand visibility through film-induced tourism and branded content. Similarly, the country’s fashion industry is a beacon of innovation, with partnerships that celebrate cultural heritage and craftsmanship. 3. For instance, retail companies have collaborated with renowned designers like Sonwabile Ndamase to produce exclusive Madiba inspired clothing collections that appeal to both local and international markets. These partnerships help businesses differentiate themselves in a competitive market while promoting African culture and talent on a global stage. 4. Meanwhile, Nigeria’s dynamic music scene, particularly the globally acclaimed Afrobeats genre, illustrates the power of cross-industry collaborations. Businesses are leveraging the influence of musicians to expand their reach and support the thriving music industry. Join the Africa Business Inc team, and the Sunday Mail for in depth Africa Business Insights on how we can champion a new era of leadership in Africa—one that values humility, collaboration, and continuous improvement. Read the full article here: https://lnkd.in/dxf7ZCqk Let’s champion these collaborations and witness a transformative era where creativity and commerce thrive together! Picture credit: Sonwabile Ndamase Madiba Shirt #AfricaRising #CreativeCollaboration #BusinessGrowth #CulturalRenaissance #InnovationInAfrica

Two marathon days at #ChileMedia, packed with fascinating meetings and meaningful exchanges, have come to an end. Michèle Ravilet described the event perfectly: “small” (about 500 participants) but filled with decision-makers eager to do business. Thank you, Michèle, for the spot-on recommendation!? The reception was extraordinary. Audiences from #Chile, as well as #Argentina, #Paraguay, and #Uruguay, discovered the African content I came to showcase, and their interest exceeded all my expectations. They are now actively reviewing the materials to make proposals. Judging by their enthusiasm, I’m confident the results will be remarkable.? This experience also reminded me of the unique advantage of standing out. As the only #Black person in the audience, I was impossible to miss! This visibility sparked curiosity and encouraged meaningful conversations, helping to shine a spotlight on #African content and its incredible potential.? This experience highlights why stepping off the beaten path is so crucial. How can they seek African content if they’ve never been exposed to it? Awareness sparks desire, and I hope this newfound interest in #Africa only grows as our connections deepen.? The benefits flow both ways. African creators have much to gain by co-producing with #LatinAmerican counterparts. For instance, Chile offers tax rebates of up to 40% and $500,000 in incentives for content development. A compelling opportunity, isn’t it?? You can watch my intervention here (in Spanish, a language I hadn’t really spoken in over 15 years—but the reflexes came back quickly ??): https://lnkd.in/eAxTDZNJ I’ve always loved opening up new markets—a passion that has driven my career from the start. This journey at #ChileMedia reinforced how rewarding it is to introduce untapped potential, like Africa’s vibrant storytelling, to new audiences. It’s not just about creating opportunities—it’s about building bridges that redefine the future of global content.? Here’s to bold steps, new markets, and shared creativity. Y mis mejores deseos a todos los que me han dado tan calurosa bienvenida. Nos vemos pronto! #cinema #africanfilm #audiovisual #PavillonAfriques

?? Africa's Creative Industries: A New Frontier for Economic Growth ?????? Africa's creative industries are experiencing unprecedented growth, driven by rising global interest and significant investment. By 2030, the continent could produce up to 10% of global creative goods exports, valued at $200 billion, creating over 20 million jobs. This momentum was showcased at the recent Africa CEO Forum in Kigali, where experts highlighted the sector's potential as a key economic engine. With $2 billion already committed to the sector, the challenge now lies in strategically directing these funds to maximize impact. Global platforms like Netflix and Spotify are helping African content reach new audiences, while investments from giants like Universal Music Group and Canal+ are further solidifying Africa's place in the global creative landscape. Despite challenges like inadequate funding and infrastructure, the future looks bright for Africa's creative industries. With the right support, this sector can unlock tremendous economic opportunities for the continent. ?? The message is clear: Watch this space! Find out more about Africa's creative industries here: https://bit.ly/3z5Rlqy #Africa #CreativeIndustries #EconomicGrowth #Investment #Innovation #GlobalMarkets

In the ever-evolving landscape of media development, projects often conclude with the end of their funding and implementation period. However, some elements of these initiatives take on a life of their own, continuing to thrive and make a lasting impact. One of the most prominent examples is @journalift, a digital platform born out of the ‘Media for All’ programme, the first to offer media development support in local languages in the Western Balkans, and one that continues to thrive independently today. Read the story behind Journalift here! https://bit.ly/3xiCis0

Business Should Collaborate with Creatives for Growth In the ever-evolving African marketplaces, businesses are increasingly recognizing the untapped potential of collaborating with the creative industries to drive business growth and innovation. ? The creative sector, encompassing fields such as music, film, fashion, and digital arts, offers a rich array of opportunities for businesses seeking to diversify their portfolios, enhance brand visibility, and engage with new audiences. 1. By collaborating with artists, designers, and creative entrepreneurs, African businesses can tap into new revenue streams and gain a competitive edge both locally and globally. Integrating creative content into marketing strategies can create compelling narratives that resonate deeply with consumers, fostering brand loyalty and community. 2. In South Africa, the vibrant film industry offers local businesses unique collaboration opportunities, boosting tourism and brand visibility through film-induced tourism and branded content. Similarly, the country’s fashion industry is a beacon of innovation, with partnerships that celebrate cultural heritage and craftsmanship. 3. For instance, retail companies have collaborated with renowned designers like Sonwabile Ndamase to produce exclusive Madiba inspired clothing collections that appeal to both local and international markets. These partnerships help businesses differentiate themselves in a competitive market while promoting African culture and talent on a global stage. 4. Meanwhile, Nigeria’s dynamic music scene, particularly the globally acclaimed Afrobeats genre, illustrates the power of cross-industry collaborations. Businesses are leveraging the influence of musicians to expand their reach and support the thriving music industry. Join the Africa Business Inc team, and the Sunday Mail for in depth Africa Business Insights on how we can champion a new era of leadership in Africa—one that values humility, collaboration, and continuous improvement. Read the full article here: https://lnkd.in/dSt2bHnN Let’s champion these collaborations and witness a transformative era where creativity and commerce thrive together! Picture credit: Sonwabile Ndamase Madiba Shirt #AfricaRising #CreativeCollaboration #BusinessGrowth #CulturalRenaissance #InnovationInAfrica