How did Kraft Heinz boost A.1. Sauce sales when red meat demand dropped? Last week, Fetch GM of Food Anne Hill and A.1. Brand Manager Holland Robinson took the stage at #Brandweek2024 to share how Fetch helped drive $1.7M in sales for the legacy brand. Read more: https://lnkd.in/eg9wrG8D
Fetch的动态
最相关的动态
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??FOOD INDUSTRY NEWS?? Kraft Heinz?is looking to sell OSCAR MAYER FOODS, the big maker of hot dogs, cold cuts and bacon. Kraft Heinz has tapped?Bank of America?and Centerview Partners to gauge interest in the business, which could fetch something in the neighborhood of $3 billion to $5 billion. It is possible there won’t be any transaction.??? #earnings #sales #manda #foodindustry #newsletter
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Kraft Heinz forecast its annual core sales to grow at a slower pace, after posting a steeper-than-expected drop in quarterly sales, a sign that demand for its sauces and meat cold cuts would remain muted as customers digest past price hikes. Shares of the company, known for its Kool-Aid drink mix, were down 5% on Wednesday, with several analysts calling the earnings report "underwhelming". Kraft Heinz has witnessed weakening sales over the past year, hit by a volume decline in its North America meat business, as well as a shift in preference to cheaper private-label brands by cash-strapped customers. For Reuters https://lnkd.in/g8uz2MXk #kraftheinz?#ketchup?#business?#food ?#consumer?#foodandbeverage?#consumerspending
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Embracing the complexity of the food and beverage supply chain is not for the faint of heart. Laura Maxwell, SVP, supply chain at PepsiCo Foods North America, shared the company’s experience doing just that over the past several years at Manifest 2024, the supply chain and logistics conference in Las Vegas, explaining how the company’s “Always. Everywhere.” motto plays a part in its most recent transformation. According to Maxwell, PepsiCo emerged from the pandemic with a desire to focus on always being a consumer's choice in foods. For the company, that meant going beyond beverages and snacks and moving into other segments such as meat snacks, pasta, sauces, syrups, cookies and much more. Broadening its portfolio led PepsiCo to take on even more supply chain complexity thanks to a wider group of line items. The company looked at three main factors as it worked to change its supply chain, including: 1?? Go Small to Go Big 2?? Sustainability Through Declaring “Double" 3?? A Focus On Partnerships Progressive Grocer ?? https://lnkd.in/gj_uf2RH #retail #cpg #food #supplychain #logistics #growth #supermarkets
3 Ways PepsiCo Transformed Its Supply Chain
progressivegrocer.com
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Kraft Heinz continues to be affected by thrifty consumers choosing lower-cost options - Kraft Heinz, a US sauce, soup, and cheese major, is experiencing a downturn in volumes as consumers seek more affordable options in the food and beverage industry. The company is also facing challenges in the North American foodservice channel. In the first quarter of 2024, Kraft Heinz reported a 1.2% year-on-year increase in net sales to $6.41bn, just below analysts’ estimates. Volumes decreased by 3.2 percentage points in the first quarter, showing an improvement from the previous quarter’s decline of 4.4 percentage points. Despite the current situation, Kraft Heinz anticipates a return to normal volume levels by the second half... - https://lnkd.in/ednBynTm
Kraft Heinz continues to be affected by thrifty consumers choosing lower-cost options
https://www.foodandbeverage.business
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Championing the Challenger Mindset for Unmatched Brand Growth | Founder at Curry Nation and SilverEdge
In Turkey, Heinz just solved a problem most people didn’t even know existed. Today is Day 1/15 of “Inside the Minds of Your Favorite Brands.” And today’s story is about Heinz. In Turkey, many restaurants were fooling their customers under the Heinz name. They were refilling Heinz bottles with cheaper local ketchups. People were paying for Heinz but getting something else entirely. Heinz’s response? Simple but genius. They added a red border to their ketchup bottle’s packaging - that perfectly matched the color of their authentic ketchup. If the ketchup in the bottle didn’t match the label? It’s not Heinz. Sounds too simple to work, right? But this tiny tweak led to a 73% drop in fake refills and a 24% increase in Heinz sales. This is classic challenger brand mindset - Solving problems in a super innovative way. Amazing, right?
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The Power of Simple Solutions When tackling everyday problems, we often overcomplicate the solution-seeking process. However, the most effective answers usually lie in plain sight, waiting to be distilled into straightforward, concise, and easily accessible solutions. Key Takeaways: 1. Simplicity is key: The best solutions are often straightforward and easy to understand. 2. Clarity is crucial: Clear messaging ensures seamless communication with consumers. 3. Accessibility matters: Solutions should be effortless to implement and use. 4. Overthinking can hinder progress: Avoid unnecessary complexity. The Formula for Success: 1. Identify the problem's core issue. 2. Streamline the solution. 3. Communicate concisely. 4. Ensure accessibility. Result: A solution that resonates with consumers, drives adoption, and achieves success. Do you agree with this?
Championing the Challenger Mindset for Unmatched Brand Growth | Founder at Curry Nation and SilverEdge
In Turkey, Heinz just solved a problem most people didn’t even know existed. Today is Day 1/15 of “Inside the Minds of Your Favorite Brands.” And today’s story is about Heinz. In Turkey, many restaurants were fooling their customers under the Heinz name. They were refilling Heinz bottles with cheaper local ketchups. People were paying for Heinz but getting something else entirely. Heinz’s response? Simple but genius. They added a red border to their ketchup bottle’s packaging - that perfectly matched the color of their authentic ketchup. If the ketchup in the bottle didn’t match the label? It’s not Heinz. Sounds too simple to work, right? But this tiny tweak led to a 73% drop in fake refills and a 24% increase in Heinz sales. This is classic challenger brand mindset - Solving problems in a super innovative way. Amazing, right?
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Exciting times! PepsiCo announced they entered into an agreement to acquire Siete Foods for $1.2B. Given PepsiCo’s annual revenue is north of $91B, it most likely won’t have a huge effect on top-line revenue upon the deal closing. However, given PepsiCo’s distribution power I would expect to see Siete’s ACV growth to acclerate within the first 2 years post-closing which revenue will acclerate with distribution. They will then leverage trade and advertising spend to stabilize velocity and in turn grow velocities to continue revenue growth. Over the arc of time, you’ll see further innovation to expand shelf placement and eating occasions. https://lnkd.in/eEqASg9V
PepsiCo to buy tortilla chip maker Siete Foods for $1.2 billion
cnbc.com
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What's happening: PepsiCo has announced its acquisition of Mexican-American food company Siete Foods for $1.2 billion, marking its first food purchase in about five years. As part of its strategy to diversify into healthier options, PepsiCo has been actively acquiring brands that align with this focus, including Bare Snacks and Health Warrior. Founded in 2014 by Veronica Garza, Siete Foods initially gained popularity for its grain-free tortillas and has since expanded to include a variety of products like tortilla chips, taco shells, salsas, and seasonings tailored for various dietary needs. These products are available at major retailers such as Target and Whole Foods. Pepsi CEO Ramon Laguarta expressed enthusiasm about enhancing the company’s multicultural portfolio with Siete’s offerings. The acquisition is expected to finalize in the first half of 2025, pending regulatory approval, amidst a trend of increasing deal-making among packaged food companies seeking to bolster sales growth. https://brnw.ch/21wNEap #LatinoBuzz
PepsiCo to buy tortilla chip maker Siete Foods for $1.2 billion
nbcnews.com
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The second episode of "Business Breakdown Case study" is here and this time it's about?PepsiCo, the beverage, food and snack of the world ! In 1965, through the merge of Pepsi-Cola and Frito-Lay,PepsiCo - an American #multinational food, snack and beverage corporation- began its journey with a vision to provide high-quality refreshment products to the customers. Today, #PepsiCo is a global powerhouse, operating in over 200 countries with renowned brands like #Pepsi, #Lay's, etc. The reported net revenue of pepsico is $86 billion in 2023 and is still making substantial growth. ?? Checkout their business strategies and initiatives they took to make their business a grand success! #CaseStudy #Business
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O-S-C-A-R is up for S-A-L-E. "Oh, I wish I were an Oscar Mayer Wiener..." hold that thought as Kraft Heinz seeks to sell Oscar Mayer. No word yet on whether condiments will be included, but the big maker of hot dogs, cold cuts and bacon is facing declining sales as consumer look for healthier options. Now I could make the wurst hot dog joke, but a proposed sale of Oscar Meyer would rake in a lot of bacon to the tune of $5 billion. The potential exploration of extra relish and a sale doesn't come as a surprise given the shift by consumers towards healthier options. That shift has had food makers developing and launching lower sodium and sugar products as well as marketing them as such. Less hatin', more faux bacon. Unfortunately for Oscar Meyer, consumers have embraced more vegan and plant-based options. While bacon goes with everything, demand for pork in the U.S. is?down 9% from 20 years ago. And cold cuts haven't been immune either from changing dietary habits. Loaded with saturated fat, sodium and nitrates all while being short on protein, prepackaged?cold cuts?aren't exactly the poster child for the American Heart Association. My Bologna has a first name, it's O-S-C-A-R. My bologna has a second name, It's M-A-Y-E-R. Oh I love to eat it everyday...unfortunately, those days are as likely as the Wienermobile parking in your driveway https://lnkd.in/gfBqtChN #kraftheinz #oscarmeyer #health #business #consumers #food
Exclusive | Kraft Heinz Explores Sale of Oscar Mayer
wsj.com
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