festivalPass的动态

Recently, I've been thinking about wine, a lot. Tasting wine, enjoying wine, studying wine, creating a company that represents and markets wine... Presenting, Finestro (pron. 'fin-ess-tro') ?? A collection of ‘always open’ cellar doors, showcasing boutique local and international wine producers, Finestro makes it easy for you to shop and buy wine directly from winemakers across the world. Our mission is simple: we connect people who like wine directly with people who make wine. Finestro is not a wine club. There are no sign-up fees, no monthly payments and no mystery boxes. You can purchase what you want, when you want, with no hidden costs. If this sounds delicious to you, check out the Finestro website, buy some wine and sign up to the newsletter, wine friend! https://finestro.com.au/ Or, if you're in Melbourne, join us at the Good Food & Wine Show, across 31 May - 2 June where you can taste and buy some of our producer’s wine. I still market things, love hotels, hospitality, brand design and strategic comms., (so if you need me, call me), but for the minute, wine wins. #wine #finestro #marketing #goodfoodandwine #newcompany #boutiquewines #wineappreciation

My Next Webinar: Growing Overall Wine Consumption, What Needs To Be Done. This is a big one and I encourage wine brands all over the world to attend and get involved in pushing the wine category. As we know the category needs to adjust to the changing consumer behaviours and consumptions. I will be moderating a discussion with some actionable insights with some of the leading wine associations heads and wine regions advocates around the world on how we can grow wine consumption. All entrants of London Wine Competition London Competitions and Sommeliers Choice Awards Sommeliers Choice Awards will also get a recorded video and a summary of report on how we can do this. In this talk, we discuss the current issues of having young wine drinkers to drink wine again, how we should make wine more approachable and how we need to position wine for the next generation. The points of discussion: 1. Wine and Consumer: How we can talk to the new consumer 2. Wine and Culture: How we can use current culture to grow wine consumption 3. Wine and Trade: How trade can push wine in new way 4. Wine and big companies: How leading companies around the world can help 5. Wine and transparency: How can we story tell the sustainability and transparency 6. Wine and health: What can we do here Who to attend: (Globally) Wine Associations around the world Wineries Wine trade Date: September 20, 2024 Time: 10 am UK time Please RSVP here and we will email you the Zoom link. See link in story as well. More updates will come on?London Competitions?and?Sommeliers Choice Awards?about this as well this week on how to register and what the report will include. Please see the RSVP form here and also which countries and associations will be in my panel. I will be updating the panel speakers as we have more heads join. I also encourage or request BIG wine retailers around the world, companies and brands to attend the call and help the category and pitch in. We want to learn from you on how wine can communicate to young consumers and grow the consumption there. I have take some images in my graphics here to show some great companies doing the communication the right way. Here is the RSVP link: https://lnkd.in/diPbX4HV London Competitions International Bulk Wine & Spirits Show USA Trade Tasting USA Ratings Sommeliers Choice Awards Paris Wine Cup Sommelier Business New York Drinks Guide London Drinks Guide Chicago Drinks Guide #WineBusiness #DrinkWine #Wine

Are wine trade fairs still worth the hype? I left Düsseldorf & Prowein last week with mixed feelings. My pros: + it’s a good opportunity to meet my customers. + it’s a great way to connect & catch up with people from the wine industry worldwide +be updated on the Latest trends: guess what, almost an entirely hall was devoted to zero alcohol wines & spirits ! My cons: -Expensive accommodation -Huge lines outside the show waiting for a cab or an Uber -strikes and canceled flights (second year in a row), with a lot of people trying to figure out how to get home… - How come that the 3 main wine trade shows in Europe are only few weeks apart (Wine Paris, Prowein and Vinitaly) ?! This goes at the cost of the wine industry and of wine makers in particular. Are they still the right place to make new customers? I doubt it and I think that there’s need for a change and for news ideas for the wine industry. Have you been to any trade show lately? I would love to read your comments! #wine #winelovers #winebusiness #wineindustry

Sommeliers Choice Awards sets the standard for recognizing outstanding wines tailored specifically to the preferences of Master Sommeliers and wine directors. It offers a unique platform for wine producers to gain exposure and validation within the industry ? Entering the Sommeliers Choice Awards (SCA) provides several compelling benefits: ?? Judged by Industry Professionals: The competition is judged by a panel of experienced sommeliers, wine directors, and on-premise beverage professionals. Winning recognition from such esteemed judges can significantly elevate the reputation of your wines. ?? Relevance to On-Premise Market: The SCA evaluates wines based on criteria such as food pairing ability, value, quality, and overall presentation, ensuring that winning wines resonate with the on-premise market. This focus on practicality makes the awards particularly valuable for producers targeting restaurants, bars, and hotels. ?? Enhanced Visibility: Winning a medal at the SCA can provide valuable exposure for your brand. Our competition generates extensive media coverage, and winning wines are showcased on various platforms, including the SCA website and promotional materials. ?? Networking Opportunities: Participating in the SCA can open doors to valuable networking opportunities within the wine industry. Whether connecting with fellow producers, sommeliers, or potential distribution partners, the competition serves as a hub for industry professionals to come together. If you're looking to distinguish your brand in the market and gain recognition among sommeliers and wine directors, entering the Sommeliers Choice Awards is a strategic investment with the potential for significant returns. ?? Last chance for international brands to register before March 20th, now is the perfect time to submit your entries and showcase your exceptional wines to top industry professionals. Register your wines here: https://lnkd.in/fhX-y3c #wines?#winebuyers?#winedirectors?#wineimporters?#wineindustry?#winebusiness?Sid Patel?Malvika Patel?Ankita O. Sommelier Business?Beverage Trade Network

Attention all winemakers and producers! ??? We know it's our responsibility to keep highlighting the numerous benefits of winning the London Wine Competitions. First off, you get: 1. Boost for Wine Producers ?? Winning the London Wine Competition is revolutionary for vineyards. It validates their hard work and commitment to producing high-quality wines. ?? The awards serve as an effective marketing tool, recognizing the wine's quality and value. ??Winning wines stand out in a very competitive market, resulting in higher sales and brand loyalty. ?? It allows the vineyard to form agreements with distributors, importers, and retailers, thus expanding its reach. 2. Influence on Consumers ???London Wine Competition awards make it easier to choose from a large number of wine brands. ???A medal becomes a trusted branding, ensuring that consumers have a great wine-drinking experience. ???Winning wines frequently appear on restaurant and bar menus, increasing visibility and consumer trust. 3. Support for Retailers and Distributors ?? London Wine Competition winners allow merchants to curate an outstanding assortment of high-quality wines. ???Adding recognized wines to the inventory gives distributors a competitive advantage, resulting in stronger connections with retailers and improved sales. 4. Quality Benchmark ???The London Wine Competition established a standard for wine quality in the business. ???It promotes ongoing improvement and excellence in wineries. Time is running out to sign up for the 2024 Edition! ? With only 7 days until registration closes, reserve your seat now to exhibit your best wines to a panel of well-known judges and industry experts. Register Here: https://lnkd.in/enaVavP #wines #londonwinecompetition #winebusiness #brandgrowth

?? Is wine consumption dropping because people like wine less these days? Or is it that they simply haven't been put on to the fantastic aspects of wine enjoyment! ?? Many misconceptions about wine persist, shaping how people perceive and enjoy this somewhat complex beverage. (It's Just grape juice!) ?? One common myth is that all wines improve with age, when in reality, the majority are crafted for immediate consumption and may lose their intended flavors if cellared too long. ?? Another widespread belief is that good wines must be expensive, overlooking the fact that many affordable wines offer exceptional quality and taste. (Off the beaten path rules!) ?? The misconception that red wine should be served at room temperature and white wine ice cold ignores the nuance of serving temperatures that can unlock the best aromas and flavors of different wines. ?? The notion that wine expertise is only for the elite discourages many from exploring wine culture, though in truth, wine appreciation can be accessible and enjoyable for everyone, regardless of their level of knowledge or experience. ?? The bottom line is, everyone should just enjoy what they drink... and the wine world has something for everyone. ? www.somm.site #winewednesday #wine #sommelier #learning #courses #hospitality #wineeducation #restaurant #hotel #hospitalitymanagement #management #markketing #innovation #digitalmarketing

Discover the strategic art of wine placements with Zack Musick, Director of Education for The German Wine Collection, on the latest #DrinksDotComPodcast. Zack dives deep into the challenges and successes of securing bottle placements in fine dining and how 'by the glass' selections can revolutionize wine movement in restaurants. From ultra-fine dining to tasting menu strategies, learn how targeting the right venues can significantly boost wine sales. Here's what you'll learn: · The evolution of German wines from sweet Rieslings to a diverse array of high-quality varieties. ·?The challenges and strategies of introducing lesser-known German wines to the American market. ·?The role of organic and biodynamic practices in producing superior wines. ·?Techniques for educating sommeliers and consumers to broaden their wine preferences. ·?The impactof online platforms and wine clubs in boosting the visibility and sales of German wines. Tune in to uncover valuable insights for wine distributors and restaurateurs alike! ?? https://lnkd.in/g5Z7Swg5

?? Have you ever thought why most of the wine travelers prefer wine pairing and gastronomy rather than just wine tasting? #WineTravelObserver has studied more than 1600 wine experiencies in Catalonia and you can read the conclusions. ? https://lnkd.in/eXj_Krnx #winetravel #winetourism #wineexperience #wineandfood #winepairing #wineresearch #winedata Ester Garcia Adrados, Gerard Domingo Blanch, Nadia Mata Freixedes, Enoturista Vi(atges) autèntics

My article about the wine tasting scene in Walla Walla, WA is live! For a detailed itinerary on the region, my observations of one's life out in the Columbia Valley, transportation, and more, visit the link attached below for everything you would need to know about one of the most popular wine producing towns in the world.