FCB New York的动态

#Marketers want to be part of culture rather than interrupt it. Changing consumption habits and the increasing fragmentation of the landscape require marketers to find ways outside of traditional advertising methods to connect with their target audiences. But what that actually looks like in practice can be a tough nut to crack — capturing the zeitgeist similarly to how “Barbie” did last summer is rare. So how can marketers make entertainment that people want without the brand messaging overpowering the entertainment? In this piece by Kristina Monllos, we speak to Michael Sugar of Sugar23, Matthew Rotondo, Stacy Kemp of Deloitte, and Kristyn Cook of State Farm.

There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. LiveRamp managing director APAC Melanie Hoptman says with marketing teams under pressure to cut through the noise and stand out amongst fierce competition, brand leaders have put the focus on creativity, while ignoring the powerhouse that enhances creativity: personalisation. #marketing #personalisation #data #creativity

From a rise in ad spend to a more complex media landscape, there's lots to come for the sector next year. Here's what several leaders of the world's most influential ad agencies are expecting to see in 2025 ?? https://lnkd.in/edkEJRr3

?? The Power of Advertising in Today's Digital Landscape ?? In an era where attention spans are shorter than ever, effective advertising has become both an art and a science. It's not just about selling a product; it's about telling a story that resonates with your audience. With the rise of digital platforms, businesses have unprecedented opportunities to connect with consumers in real-time. Data-driven strategies allow us to tailor our messages, ensuring they reach the right people at the right moment. As we navigate this dynamic landscape, it’s essential to prioritize authenticity and creativity. The brands that succeed are those that engage their audience, foster relationships, and adapt to changing trends. Let’s embrace the challenge and harness the potential of advertising to not only drive sales but also inspire and connect. ?? #Advertising #DigitalMarketing #BrandStorytelling #Innovation

CONSUMER PERCEPTION OF ADVERTISING. Consumer perception of advertising is shaped by various factors, impacting their attitudes towards brands and purchasing decisions. Authenticity is key, as consumers prefer genuine, relatable messages aligned with their values. Relevance is crucial too; personalized ads can engage consumers, but intrusive targeting may backfire. Credibility matters, with trustworthy brands earning consumer trust through factual information. Cultural context influences perception, requiring sensitivity to avoid backlash. Ethical considerations are increasingly important, with socially responsible campaigns resonating positively. Brands prioritizing authenticity, relevance, credibility, cultural sensitivity, and ethics can build lasting relationships with consumers, fostering trust and loyalty. Understanding and responding to consumer perceptions enable brands to create impactful advertising campaigns. #advertising

Here's why brand activations rock: 1. Memorable moments: Go beyond traditional advertising and create lasting impressions through interactive experiences. 2. Direct engagement: Connect with your audience face-to-face, build relationships, and gather valuable feedback. 3. Brand buzz: Generate excitement and word-of-mouth marketing through unique and shareable experiences. Let’s talk about your next brand activation campaign. Call: +2347011962027 Email: [email protected] #brandactivation #experientialmarketing #CPPL #CPPLconsulting

?? Revolutionizing Brand Engagement ?? In today’s fast-paced digital world, reaching the younger generation requires more than traditional advertising. At Planetary, we’re not just keeping up—we’re leading the way. By transforming advertising into an engaging and enjoyable experience, we’re helping brands connect with Gen Z and Alpha in ways that resonate and leave a lasting impact. As our CEO says, “Planetary is revolutionizing how brands engage with the younger generation, turning advertising into an experience that’s both impactful and enjoyable.” Ready to elevate your brand’s connection with the next generation? Let’s make advertising an experience, not just a message. ?? For more visit: https://lnkd.in/dPemjH8q #BrandEngagement #DigitalMarketing #GenZ #AlphaGeneration #MetaverseMarketing #Innovation #Planetary

Bloomberg Media CEO Karen Saltser speaks to Campaign Middle East about key advertising trends to keep an eye out for in the Middle East region, and answers some tough questions, including ensuring brand safety at a time when people are becoming increasingly selective about the news they watch and the content the consume. Saltser also shares her honest take about social media strategies, subscription models, strategic B2B partnerships, first-party data and audience insights, local and cultural nuances and contextual campaigns, the power of strong brand reputations, and much more. Read the exclusive interview below to catch all the insights. #Brands #Advertising #Media #Partnerships #ProprietaryData #Insights

Marketing Financial Services to Digital Natives: A New Era Are you ready to revolutionize your approach to marketing financial services? It's time to focus on the next generation of buyers – digital natives who have grown up in an era of technological innovation. These younger consumers engage with brands differently, expecting seamless digital experiences and authentic connections. To capture their attention and build trust, financial institutions must adapt their marketing strategies. Key considerations when targeting digital natives: 1. Mobile-first approach 2. Personalized, data-driven content 3. Transparent and socially responsible messaging 4. Interactive and gamified experiences 5. Omnichannel presence At MPG ONE Agency, we understand the unique challenges of marketing financial services to this tech-savvy generation. Our tailored strategies help you connect with digital natives on their terms, building lasting relationships and driving growth. How are you adapting your marketing efforts to reach the next generation of financial services consumers? Share your thoughts in the comments below and tag a colleague who might find this insight valuable! Please Don't Forget to Follow, Like & Repost For more info visit MPG ONE Agency Website: https://mpgone.com #DigitalMarketing #FinancialServices #NextGenMarketing #MarketingStrategy #DigitalNatives

?? Is Your Advertising Memorable? Or Just More Noise? In today's crowded market, simply having a great product isn’t enough—everyone has something to sell. But with so many brands using the same traditional methods, ads have become cluttered and forgettable. ?? The challenge? Audiences are bombarded with over 5,000 ads a day. If your ad looks like all the rest, it’s just another drop in the ocean. ?? The solution? #Innovative advertising strategies that cut through the noise and truly engage. Here’s how innovative brands are breaking through: ?? #Unexpected Formats ?? #Hyper-Personalization ?? #Emotional Storytelling: ? In a world of sameness, innovative advertising is the key to being remembered. Step outside the traditional, experiment, and most importantly, deliver value that matters. Ready to make your next campaign unforgettable? #Let’s talk about innovative strategies! ?? #InnovativeAdvertising #MarketingStrategy #CreativeAds #AdTech #OOH #DigitalAdvertising #BrandAwareness #Storytelling #MarketingInnovation