FansView的动态

Anyone who has been watching the NBA playoffs the past few weeks is seeing the value of creative in a "what were they thinking?" kind of way. If you are a brand that wants to heavy up on frequency of TV ads to reach your key target audience, don't keep replaying your one spot that you created. Especially when the music track that you selected gets annoying after the third time (I'm looking at you, Wingstop). Take the time to think of a creative strategy that works when your frequency is 45 impressions in a 2-week stretch. Build a story. Build a connection. #NBAPlayoffs #CreativeStrategy

?? The NBA Playoffs and the Changing Landscape of Viewership ?? The NBA playoffs are here, but viewership is down 13% from last year [Sports Business Journal]. This trend opens up important discussions about the future of sports media. Why the Dip? ?? ?? Cord-Cutting? Traditional cable subscriptions continue to decline, impacting linear TV viewership. ?? Rising Competition from Other Entertainment Options? Competition for eyeballs is fierce across sports, entertainment, and games. ? Shorter Attention Spans? Fast-paced content readily available online may be impacting traditional broadcast viewing habits. ??? Team Market Disparity? The early exit of star-studded teams like the Los Angeles Lakers could also be a factor. ?? Or something else entirely? Despite the drop in viewership, the NBA is close to finalizing media rights deals worth an unprecedented $76 billion over 11 years with ESPN, NBC, and Amazon. This indicates continued investor confidence in the league's long-term value. Personally, while there are challenges, the NBA's proactive approach to addressing viewership trends, coupled with its strong global presence and focus on innovation, makes me optimistic about its future. ?? How bullish are you about the future of the NBA ? ?? #basketball #sportbusiness #innovation #NBA

This weekend’s NFL playoff matchups are more than just games… …they’re stories in the making. Think about the narrative arcs: two rookie QBs out to prove they belong in the post season, three teams with better records needing to prove themselves on the road, and many iconic veterans out to make the most of the remaining chances they have left. For social media teams, this is the magic moment. Emotional storytelling—highlighting these human elements—brings fans closer to the action. Whether it’s a heartfelt video of a player’s journey, a raw locker room celebration, or a poignant post-game interview, these moments spark connection and loyalty. As the playoffs unfold, which teams or players do you think has the best story to tell? #NFLPlayoffs #Storytelling #SportsMarketing #SocialMedia

?? Success in the playoffs starts with fixing the fundamentals in the regular season. Georgia’s Dillon Bell dropped a wide-open pass that could’ve gone for 48 yards and a TD—a tough moment in a game where execution matters most. This wasn’t an isolated issue. Georgia led the FBS with 36 dropped passes this season. Mistakes in practice and games don’t fix themselves. If we don’t address the errors and work to correct them now, they’ll show up at the worst possible time. At Ver, we’re leading the charge to make vision training accessible. Our VR-based solution helps athletes sharpen their focus and track the ball more effectively. ?? Join the waitlist and help your team see success. (www.ver.coach) #VisionTraining #PerformanceMatters #GeorgiaFootball #PlayoffReady #VerCoaching

Playoffs!?! You want to talk about playoffs?! I'll never forget Jim Mora's speech about the Colts chances in the Playoffs back in 2001. I was a few years out of school and working at CBS Sportsline slinging 88x31 buttons and Unicast homepage takeovers. (Who's with me!?!) Playoffs in sports were so critical to our business because they meant higher fan engagement and increased traffic which led to more brand sponsorships in every sport. Fast forward almost 25 years and Playoffs in sports are just as critical today, and I would argue even more so in women's sports. From a casual fan engagement perspective AND a sponsorship and marketing perspective, more brands are looking to follow viewership trends and want to capitalize on fan excitement -on every platform. (?? Shameless plug : Brands/agencies- Trailblazing Sports Group has media opportunities to do just that!) And so tonight's #trailblazingtuesday focuses on the WNBA Playoffs which kicked off this week: ?? 2.2M fans engaged in a first round match-up between the Fever vs Suns ?? The 4 other WNBA Playoff games were up 89% last Sunday averaging over 800k viewers per game. As the exclusive home of the WNBA Playoffs, ESPN is creating the trailblazing playbook during arguably the most important times to drive casual fan consumption and interest. Here's a few keys to success that I hope other networks/leagues/partners take note of. ?? Dedicated windows for the games AND just as important a promotional marketing schedule to help fans tune in. ?? A dedicated studio WNBA Playoff/Finals studio show - WNBA Countdown (which I was so happy to help build w/ many ESPN teams and our partners at Google a few years back) to dive into the stories of the athletes, the match ups, the rivalries. ??Cross channel promotion across all of ESPN's social handles and during NBA studio shows/live games. Casual fans - especially young gen Z's want to watch great games or highlights - if we can make it easy for them to find they will watch and engage in mass. Promote these games in unexpected places to draw the causal fan to watch. Now grab your ?? and tune in. We're talking PLAYOFFS Jim Mora! ?? Indiana Fever v Connecticut Sun with the Fever facing an elimination game tomorrow night ?? Phoenix Mercury v Minnesota Lynx in what could be the GOAT's Diana Taurasi's final game if PHX doesn't find a W tomorrow. ?? AND get ready for a Finals match up repeat featuring the defending champs Las Vegas Aces vs the NY LIBERTY tipping off in the semi-finals on Saturday!

Proud to bring our shot-distance tracking and graphics to another season of #NBAPlayoffs on ESPN! ?? Shane Smith, ESPN Mgr., Field Operations, National Basketball Association (NBA): "The trick with introducing new elements as a broadcaster is how to do it in a way that serves the game and is genuinely interesting to viewers at home. We always talk about football’s yellow line as the gold standard, and this shot-distance tracking is kind of like that: it’s there, and it’s interesting for fans, but it doesn’t get in the way of the game." Read more at Sports Video Group: ?? #nba #shotdistance #tracking #graphics #broadcasttechnology #broadcastenhancements #SMTChangingTheGame

?? Ready to Amp Up Your NCAA Playoff Engagements? ?? The NCAA playoffs are around the corner, and there’s no better time to engage fans with unforgettable digital experiences! From AR selfies with team mascots to real-time score predictions and live trivia challenges, MoZeus specializes in turning fan energy into lasting memories and social buzz. We help brands create custom, interactive experiences that drive excitement and deepen fan connections—whether it's on-site, online, or both. With our suite of digital tools, fans are more engaged, and brands are better positioned to amplify their reach across social channels. ?? Want to bring your brand to the forefront of NCAA playoffs? Let’s Chat! #NCAAPlayoffs #FanEngagement #MoZeus #DigitalMarketing #ExperientialMarketing #FanExperience

Slam dunks and creative strategic partnerships - the current NBA playoffs have it all. In the high-stakes world of sports, brands are finding innovative ways to team up and draw in audiences. These partnerships pivot around shared values and common goals. Brands are not merely a sponsor, but an integral part of the team's identity. From limited-edition merchandise to interactive fan experiences, such collaborations amplify the thrill of the NBA playoffs. In the end, it's about creating win-win scenarios – for teams, brands, and most importantly, fans. Have you noticed any standout partnerships during this playoff season?

Lesson learned: Don't go to a trampoline park and act like you're 10 years old again at 37. 2 mins before we were about to leave, I jumped with my oldest (she's 6), and I went down and then pushed off and heard the dreaded "pop." Not good. Also, not good when your wife now has to take care of 3 kids solo while trying to get ready for the upcoming school year. Honestly, I feel worse about that than anything. Fortunately, the X-rays show that it's sprained, and everything else they can see from the X-ray is intact. Baseball season done early for me (just as we are about to enter the playoffs). Wearing a brace and using crutches, you take the flexibility you had for granted. This is hard work moving around. PS: It should be ready by the time INBOUND comes around. We are hosting an event with Terminus on Sept 18th at Spin (ping pong). If you are a marketer going to INBOUND or just from the Boston area and want to come chill LMK, I'll send you the reg link/invite.

My favorite hockey team, the Carolina Hurricanes, shared a behind-the-scenes look at how they capture creative content for their upcoming season. It had me thinking about how that strategy could be applied to other marketing organizations. What amazed me is that the creative team filmed and photographed about 50 players in three(!!!) days. The content captured in that short time provides them with what they need to make GIFs for social, TV spots, email images, in-arena segments, and other department or outside partnership requests for the next six months (or more if they’re lucky to make the playoffs). Imagine being able to do something like this for your organization, especially if you are a remote workforce! For example, at your company’s annual conference, you could set time aside to gather the content needed to make evergreen campaigns happen for the upcoming year. The best part is that your visuals will be consistent since they'll be taken in one place. Does your marketing organization do intense content sprints where you create enough assets to last 6+ months? What benefits have you noticed from doing this practice? #ContentMarketing #SocialMedia #CreativeDesign?