The power of local is real. “Localization goes beyond relevance—it creates trust, builds community, and drives measurable action.”
Great (local) expectations.? ? Localized video ad messaging isn’t optional, it’s expected. In The Local Lift, Locality’s new consumer research study with The Harris Poll, we learned:? ? ? 71% of Americans expect video ads to be localized with messaging and imagery reflecting the people, places, or nuances of their local community.? ? Gen Z and younger Millennial viewers age 18-34 are driving this trend as the local expectation rises to 81% among this key audience segment.? ? Localization goes beyond relevance—it creates trust, builds community, and drives measurable action.? ? Learn more about the power of local video advertising in The Local Lift >> https://bit.ly/3V1DFEz? ? #WeAreLocality #TheLocalLift #ConsumerResearch #TheHarrisPoll #LocalAdvertising #VideoMarketing #ConsumerTrust #AdTech #StreamingTV #CTV #BroadcastTV #Innovation
