Brands don't need to always chase trends, but they do need to chase their place in culture. A brand who knows how to do this well is Wrangler. As they have kicked off their first ad campaign since 2021, Wrangler continues to remain relevant by teaming up with cultural forces - Barbie, Buffalo Trace bourbon, and even Post Malone. Culture is the force in strong, focused branding. (Which, it seems Levis has taken note of the denim competition as they've recently partnered with Beyonce...) https://lnkd.in/g6-6TvcH #marketing #advertisingandmarketing
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Sports Marketing Manager @ Red Bull | Event Innovation & Athlete Management | Building Premium Experiences Through Strategic Execution
Love to see Nike/Jordan Brand return to their rebellious roots with the AJ1 '85 "Bred" launch. This is a masterclass in scarcity marketing and cultural storytelling. The strategy here is brilliant on multiple levels: - Creating artificial scarcity (23 stores, <10k pairs) to drive hype - Leveraging nostalgia through the reimagined 1985 banned shoe campaign - Coordinating with the Bulls to transform the Jordan statue into a viral moment - Building mystique by deactivating their Instagram What really stands out is how they're connecting modern hype culture with authentic brand heritage. This isn't just about selling shoes - it's about selling rebellion, just like they did in '85. In a world of constant drops and collabs, there's something powerful about going back to what made your brand iconic in the first place. Nike/Jordan showing why they're still the masters of cultural marketing. What are your thoughts on this return to rebellious marketing? https://lnkd.in/eQRdMQDM
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I think this is a great advert, personally. Great adverts get people talking and keep products or services "front of mind". Anyone that participates in any sport knows that feeling of giving their all to win. Nike sell sporting apparel and equipment, so this advert is targeted at those very people. This messaging will appeal to the people they want it to. Those that don't "get it" aren't truly their target market. The point of sport is to win. Ideally to win in an entertaining and enjoyable manner, but primarily to win. They've nailed this, in my opinion. #Marketing #Adverts #Nike
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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The best branding is one that connects deeply with its core audience and isolates everyone else. Nike understand this and hence why they did the ad. I could say the same with Apple’s first ‘Think Different’ ad. It was not meant to connect with everyone and that’s what made it great. Even Jesus’ message did not resonate with everyone and that’s why it was and is still is so powerful. Brands should understand that if you’re talking to everyone. You are talking to no-one.
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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Absolutely. Brands must evoke emotions and have the ability to stir up feelings, regardless of what those feelings are. If a brand can't achieve this, it has failed. Powerful brands ignite conversations, and this is the hallmark of a top-of-mind brand.
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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Entrepreneur and Artist. Ex Television Director, Producer, Executive Producer, Series Producer.
Attention is what advertising is about.
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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In Samkhya, the Purusha is the Masculine, Prakriti is Feminine. Prakriti is compared to a Dancer on the Stage and Purusha is the witness, effectively the Audience. The Samkhya makes a very, very important observation. That the Dancer on the stage dances only so long as she has the attention of the audience. Should the audience leave or disappear, the dance stops. This is such an incredible insight into the reality of consciousness that when I first read it, I was stunned. The dancer stops when there are no witnesses. Incidentally, an experiment was done to capture the nature of the electron - whether it was a wave or a particle. When they put a camera to observe they found that the patterns changed. Witnessing causes incredible drama in the performer. Think about answering an exam paper with the invigilator constantly looking over your shoulder. So when Nike says, 'Am I a bad person'? it simply highlights how important the audience's perception of the performance and the performer is to the performer. It strengthens the power of the audience, or of the witness. Not of the Performer or Prakriti. Prakriti, or performer, must hold herself to higher and higher standards to match the expectations of the audience. So yes darling, you ARE a BAD PERSON. A great performer no doubt, but you don't measure up!!
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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?? This advert can sure trigger some people and some comments. Still, Nike's positioning never fails. Who's the target of Nike? Winners. And what do winners want? Power. And what do winners have? Extreme focus and tunnel vision. As brands and people, we all have our personal archetypes, and Nike's one is hero. Therefore, the ultimate goal is to be number ?? Although controversial, this is a good targeting marketing strategy. Congratulations Nike! ??♀? #Marketing #Advertising #Branding #Positioning
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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???????????????? ?? ‘?????????????? ??????????????’ ?????? ???????????? ???????? ?????????????????????? ?????? ???? ???? ???????? ?????? ??????????. I recently attended my daughters sports day and I was disappointed to see the lack of interest in who won the races. When I was at primary school I loved winning and when I didn’t, it hurt, but I got over it! I posted recently about focusing on building resilience to build confidence, (not just in children but adults too) but how can children build resilience if they never lose or have set backs? ???????????????? ?? ?????????????? ?????????????? ??????????????’?? ???? ???????????? ???? ???? ?? ?????? ??????????, ?????????????? ???????? ?????????? ???????????? ????! What are your thoughts on this? #winnersmindset #mindsetiseverything #justdoit #yougotthis
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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International Brand & Marketing Communications. | Marketing Strategy & Planning | B2B & B2C | Global & Regional | Wealth Management | Private Banking | Asset Management | Growth Marketing | Brand Development | Revenue
100% you have to believe and stand for something. Jo Bird ?post on the same topic of storytelling and evoking true emotions of the advert is great https://lnkd.in/d3W-zCnp. The advert has authentic truth, its up to you how you want to see it. Thoughts? #StoryTelling #EvokingEmotion #BrandBuilding #Nike #Advertising
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
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Chief Innovation Officer (Fractional) | Driving Growth in Financial Firms through Strategic Alignment in Sales, Marketing & Operations | AI & Digital Transformation Expert | Business Coach | Author | Speaker
?????? ?????? ?????????????? ???? ???????? ?? ?????????? ?????? ???????? ?????????? ???????????????? ???? ?????????? ?????????????? ???????? ???????? ???????? ????????????????? ?? It’s not about the tactics—they’re scared of being disliked. But here’s the kicker: by trying to please everyone, they end up resonating with no one. I’d love to hear your thoughts. Drop a comment below and let’s discuss how brands can balance boldness with authenticity. #MarketingStrategy #BrandLoyalty #BoldMoves
Nike’s new advert has pissed a lot of people off… and that’s exactly why it’s a GREAT advert let me explain ???? Great advertising doesn’t aim for universal approval; great brands know that you have to STAND FOR something if you want to create a cult following. They also realise that the minute you stand for something, you are automatically STANDING AGAINST something else. ? If you want to build a brand, you have to piss off 80% of people to connect with your 20%. ? Brands piss people off, products don’t, but brands do. In this advert Nike STANDS AGAINST losing (and some of the traits stereotypically associated with it) and in doing so they loudly and unapologetically scream “NIKE IS FOR WINNERS” in the most piercing and provocative way. Most people won’t resonate with it, but critically, the 20% that do will now love the brand even more. ????♂? 99% of brands don’t have a problem with their marketing “tactics”, they’re just too scared of being disliked. ?? If someone isn’t cussing at you in your comments section you’re probably playing it too safe. Congrats to Nike and the W&K team. Iconic.
