Experience Columbus的动态

As a marketer at heart, I've ventured into numerous sales roles throughout my career, serving as the executor of the messaging crafted by our marketing teams. To me, marketing is the vital cog in the sales machine, and when these two functions work in harmony, the results are exponentially greater than when they operate independently. Take, for instance, the power of Marcom (Marketing Communication), which lays the groundwork for more fruitful sales interactions. Marcom constructs a path of knowledge so that when a salesperson reaches out, the prospect's response isn't a disinterested "Who are you, and why should I care?" Instead, it's a receptive "Yes, I'm aware, we should consider your product or service." That's when sales truly take off! Moreover, in cultivating a groundswell, Marcom inherently adds value to the organization. I recall a poignant observation from a former colleague, the exceptional Marcom professional Paulina Sazon. Following an acquisition, the new CEO struggled to grasp the function of Marcom. Paulina astutely pointed out that her team's efforts had generated such widespread market awareness that the board of directors believed our acquisition would be immensely profitable. Building that level of awareness, one cold call at a time, is not only arduous but also expensive. So, here's to the Marketing professionals – you are indeed the engine propelling the sales machine forward.

How Neuro-Marketing will improve Communication with Physician As someone who’s new to the world of medical sales, I’ve been diving deep into various resources to gather insights that can help me excel in this field. One of the most intriguing concepts I’ve encountered is neuro-marketing, which has the potential to revolutionize how we communicate with physicians. In today’s complex healthcare landscape, effective communication goes beyond just sharing information. It’s about crafting messages that resonate on a deeper, more emotional level. Here are some strategies I’m excited to explore and implement: 1- Understanding Emotional Triggers: By identifying the emotional triggers that influence decision-making, we can tailor our messaging to align with the values and concerns of physicians. For example, emphasizing patient well-being and safety can make our communication more compelling. This idea is explored in depth in Martin Lindstrom’s book,?"Buyology: Truth and Lies About Why We Buy." 2- Simplifying Complex Information: Physicians are bombarded with data every day. Neuro-marketing teaches us the importance of simplifying complex drug information into easily digestible pieces, ensuring that our key messages stand out and are remembered. This strategy is supported by the principles discussed in?"Made to Stick: Why Some Ideas Survive and Others Die"?by Chip Heath and Dan Heath. 3-Utilizing Visual Cues: Visual elements, such as infographics or charts, can be powerful tools in neuro-marketing. They not only make the information more engaging but also help in conveying complex ideas quickly and effectively. Personalizing Communication: Personalization is key. By understanding a physician’s specific needs and preferences, we can create messages that feel tailored just for them, enhancing their engagement and trust in the information we provide. 4-Building Trust through Consistency: Consistent messaging across all channels helps in building trust. When physicians see the same core message repeated in different formats—whether it’s in-person, via email, or through digital content—they’re more likely to retain and act on that information. What excites me the most about these strategies is the potential to make a real impact, even as someone new to the field. It’s not just about selling a product; it’s about understanding the unique challenges physicians face and supporting them with the right tools and information. I’m eager to continue learning and implementing these strategies, seeing firsthand how they can improve our communication efforts and ultimately benefit patient care. The journey has just begun, and I’m looking forward to growing and making a difference every day. Reference books: 1- Buyology: Truth and Lies About Why We Buy. 2-Made to Stick: Why Some Ideas Survive and Others Die.

? What is B2B field marketing? For most people, it is all about events. But field marketing is much more than just events. I’d say that events are just one aspect of field marketing. ?? Let's face it, folks often confuse the role of field marketing. There is a lot of ambiguity and that is often due to the way various organizations define this role. Also, the name ‘field’ doesn’t really help its cause. Somewhere, very similar to how ‘product’ marketing is confused with different companies having different scope of work for PMM right from who product marketing reports to. ?? Field marketing isn't just about building booths, organizing cocktails and passing out brochures. For me, B2B field marketing is promoting a product, service, or brand directly to consumers or businesses in a specific area or "field”. It's a revenue/growth/demand generation marketing in a sales territory or for a particular segment / market. ??? With this context, I thought of putting down my next series on field marketing where I’ll break down certain elements and how they work along with central marketing. BONUS: Tag any field marketers you know!

Too much time ? is lost in marketing meetings. If you do not have a marketing expert leading the team and helping everyone to have what they need in order to complete their tasks, you are going to waste time in long meetings repeating the same things over and over again. Here are some keys to saving time: ?? Sales should have a clear idea of what the client needs to know to sign. That all needs to be in a document that marketing can use. ?? Branding guidelines should be accurate and ready to implement in all marketing collateral. ?? Services offered should all have a document that can be used for reference when marketing them. ???? HR should be communicating staffing needs and sharing content related to company culture. The marketing team leader or CMO should organize all of this and make sure that every team member has the resources they need to complete the assigned tasks. Yes, marketing meetings are important but when you give your team what they need, meetings can be shorter, more productive, and less frequent.

COMING SOON IN MY NEWSLETTER: What is B2B field marketing? For most people, it is all about events. But field marketing is much more than just events. I’d say that events are just one aspect of field marketing. Let's face it, folks often confuse the role of field marketing. There is a lot of ambiguity and that is often due to the way various organizations define this role. Also, the name ‘field’ doesn’t really help its cause. Somewhere, very similar to how ‘product’ marketing is confused with different companies having different scope of work for PMM right from who product marketing reports to. Field marketing isn't just about building booths, organizing cocktails and passing out brochures. For me, B2B field marketing is integrated marketing for a region or segment. Field marketing is more specialized than general marketing, and it involves direct interactions with target people to build connections and brand recognition in a specific area With this context, I thought of penning down my thoughts on field marketing where I’ll break down certain elements and how they work along with central marketing. Let me know if there are any queries or topics you'd like me to cover

Event marketing now has a meaningful way to link with other disciplines like customer advocacy, lead nurturing, thought leadership, SEO performance, and more. https://ow.ly/Qair50QnLU4 #marketing #martech #technology #eventmarketing

It's crucial to envision your role in marketing with a forward-looking perspective, guiding customers towards solutions through consultations. As a 'Specialist in Acute Care,' and integral member of a transformative Marketing team, your unique contribution is pivotal in driving change. Why do we need you to spearhead this evolution? Let's explore together. #MarketingTransformation #CustomerExperience #SpecialistInAcuteCare #Draeger

#hiring Marketing Communications Manager, San Jose, United States, $150K, fulltime #jobs #jobseekers #careers $150K #SanJosejobs #Californiajobs #SalesMarketing Apply: https://lnkd.in/dKKjWFPY Job Summary:As we work towards a strong growth plan, we need to look to increase our brand awareness and communicate our corporate messages to existing and new potential channel partners as well as existing and potential new end-user customers. Therefore, we need someone to develop, plan, and execute marketing plans and lead-generation programs to grow and accelerate the sales pipeline and revenue for our regional sales in North America.Job Description:Reporting directly to the Senior Director of MarCom, this role works closely with the global marketing team and cross-functionally with the regional sales organization and product management to develop an effective, localized go-to-market strategy for key product and feature releases, communicate key messages with partners, and execute integrated demand generation campaigns to increase the pipeline.Being an active member of the team, with a goal to grow the Allied Telesis brand within partner organizations and end-user markets across North America, to increase awareness and establish Allied Telesis as a priority partner/manufacturer.Essential Duties and Responsibilities:Manage the regional marketing plan in North America, from strategy to execution in alignment with global initiatives and sales objectives, including digital marketing, lead nurturing campaigns, supporting reseller partner programs, social media posts within North America, supporting promotion of local events, tradeshow planning, technology partner programs etc.Plan and manage regional marketing spend, reporting, and ROI for specific initiatives and campaigns in North America.Build and maintain relationships with regional sales management, as the primary marketing contact to ensure alignment on sales targets, leads, and pipeline opportunities.Monitor industry trends in North America to share with the organization and potentially adapt plans, as necessary.Share ideas & content with the EMEA, NA and LATAM MarCom team members.Collaborate with global marketing stakeholders to refine workflows for global and regional campaigns.As the company grows, there may be an opportunity manage colleagues within the expanding department.This position will include opportunities to travel within the United States.Experience, Skills & Abilities:5+ years in B2B marketing with experience in regional marketing, partner marketing, or channel marketing.A proven ability to solve problems with a flexible, adaptable, hands-on approach to identify the most important tasks and complete them effectively with high-quality results.A proven track record of mentoring teams, building high-performing campaigns, and achieving targets in a fast-paced, high-growth environment.Experience in channel marketing