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How do affiliate programs work with streamers? Affiliate programs have different approaches to working with streamers. In general, their methods can be divided into two main types: working with demo accounts and working with real funds (raw cash). For example, in Brazil, demo accounts are most often used, while in Argentina, players prefer to play for real money. These preferences are often formed as a result of the casino's first major entry into a particular market. If, for example, a well-known casino starts operating in Mexico for the first time and offers demo accounts, this can set new trends in cooperation with streamers. What services do we use to analyze streamers? There are various services for analyzing streamers, which may vary depending on the platform. ? twitchtracker.com — this? is one of the best free Twitch analysis services, which provides access to extensive statistics. ? streamscharts.com — the only channel analysis service on the Kick platform. Detailed statistics require a subscription, but basic information is available for free. ? socialblade.com — a platform for viewing YouTube channel statistics with a user-friendly interface and access to the necessary information. What do the affiliates pay attention to and which indicators are the most important? Affiliates pay special attention to the actual number of viewers without cheating, as well as the content offered by the streamer. Given the prevalence of cheating, it can be difficult to find channels with a real audience. It is also important to take into account the audience's engagement, which can be assessed by the activity in the broadcast chat. If the chat is not active during donations, this may be a signal of a low level of engagement. As for the content, for example, Minecraft streams may not be the best choice for casino advertising. Which is better: "big" or "small" streamers? It depends on the specific situation. Practice shows that "average" streamers with a loyal audience often provide the best return on investment. Major media personalities can demand high fees for their name, which is not always justified in terms of traffic. "Small" streamers tend to look for ways to attract viewers and can use various creative approaches. Are you looking for streamers yourself or are they finding you? Most streamers who are interested in working with casinos turn to affiliate programs themselves. Some of them want to try their hand at this field, but such cases are rare and may indicate that they are having difficulties. It is important to monitor the market regularly and keep abreast of current trends, as the popularity of streamers can change very quickly.

Boost TikTok Shop Growth with Smart Affiliate Approvals: Are you navigating the challenge of managing affiliate sample requests for your TikTok Shop? I’ve developed an internal strategy that outlines exactly how we help our brands and clients turn affiliates into revenue-generating partners! Affiliates, much like paid ads, aren’t a one-size-fits-all solution. Before anything else, you need a solid foundation—a great product, strong branding, and a compelling offer. Think of affiliates like seeds in a garden—not all will grow, but with the right nurturing, the best ones will flourish and bring in amazing results. Here’s how we start: We typically offer a 20%-30% commission to incentivize affiliates and approve creators with an 80%+ fulfillment rate to test the waters. This approach helps us plant those initial seeds. As things progress and sales start rolling in, we narrow our focus on the creators who truly shine—those who deliver consistent sales, produce quality content, and attract an engaged, targeted audience. Remember, volume is key. Out of 100 seeds, only 1 or 2 might grow into those viral trees that bring in massive returns. But those few will more than make up for the investment in sample requests, driving huge growth for your brand! By choosing the right affiliates, nurturing relationships, and refining your approach, you can transform TikTok Shop into a powerful revenue stream for your business. #TikTokShopSuccess #AffiliateStrategy #EcomGrowth #ScaleYourBusiness

TikTok has recently initiated a test phase for a comprehensive affiliate program integration, collaborating with prominent retailers and affiliate networks to enhance monetization opportunities for creators and enrich the shopping experience for users. This strategic move underscores TikTok’s commitment to expanding its social commerce capabilities and providing creators with more flexible monetization options. Find out more on this new strategy: https://lnkd.in/ebjuiviM #TikTok #affiliatemarketing #strategy

Curious about the CPA model in iGaming? Here’s a quick guide based on my experience to help you navigate this popular affiliate marketing strategy. 1?? What is CPA model in gambling? It is one of the most widely-used ways of cooperation between gambling operators and their affiliate partners. In this model, the operator pays the partner a fixed reward for each new player who makes a specific action, such as registering or making a deposit of a certain amount. 2?? Why is CPA a better choice than RS? In comparison, CPA provides immediate results and money that can be quickly reinvested, making it a good option for those lacking operating assets. RS, on the other hand, can take longer to generate returns as it depends on the player's long-term activity and spending. 3?? Why is CPA beginner-friendly? The CPA model is straightforward and easy to understand, affiliates know exactly how much they will earn for each acquisition and see immediate results from their efforts. This model enables faster growth in volumes without having to wait for long-term returns. Affiliates can scale with each round, continually growing their income. 4?? Key factors for success in CPA model Understanding the psychology of players in specific GEOs is crucial. For example, players in Tier-1 regions will never follow the same funnels as players in Tier-3 regions and vice versa. Responsible advertisers will assist with creative checks. For instance, nobody uses "BRL" in Brazil because it causes players to lose trust in the brand, instead, the symbol "R$" is used. Additionally, you need top advertising slots in these GEOs (1win can provide the list, by the way) to make effective creatives. It's also important to remember that CPA models imply that advertisers are investing their money with the expectation of getting it back within a certain period. Therefore, you need to deliver quality traffic to meet these expectations. 5?? What geos are the most promising in Q3 2024? Among emerging markets, Asia (India, Philippines, Bangladesh) is expected to deliver substantial volumes due to its large population. Additionally, I highly recommend generating traffic for Latin America? (Chile, Colombia, Mexico), as the market is experiencing rapid? growth. In Eurasia, it is definitely worth focusing on Russia, Azerbaijan, Turkey and our new GEO – Moldova ???? Lastly, another promising market is Africa. We are soon launching a local licensing for betting in Nigeria, while C?te d'Ivoire, Senegal, Burkina Faso and Cameroon show good results as well. What strategies have you found effective in your CPA campaigns? Share your thoughts in the comments!????

what's the key to successful Affiliate Collaboration in TikTok Shop? Building a relationship with the creators! But many brands/agencies are doing it the wrong way. They treat Creators like a one time investment. Just send them a sample they make 1 to 2 videos or hardly live and yes move to the next. Even though I have seen many brands they don't even collect spark codes from their creator videos. Well, most of the TikTok Shop Experts are also doing that actually :) That's wrong! Creators are also part of your team. And they are the most crucial part. You have to make a good relationship with them, so they will be connected with you. They work for your brands and yes they get their commission but that is you to convince them. To make their videos better, use a good background, you can also add some specific terms to say about your product. That defines the value, makes their own value of your product and eventually your brand value declines. You may think, you have hundreds of Creators with whomever you build a good relationship with? Right? Here is the catch! You don't need to focus on everyone, just write your preferences of the best creators that fit your brand value and go for them. So go on build good relationships with your top performing creators and boost your sales. Let me know your views about this in the comment section and also what the best strategies that you use for a successful affiliate Collaboration! #Tiktokshop #Affiliatecreators #TiktokCreatos #Tiktokshopexpert #Relationshipbuilding

Is it time to switch to alternative forums for affiliate outreach on tiktok? Just received this new update on one of our new accounts. This states that now you can't just fire unlimited messages to creators. tiktok has created three tiers that are basically a new revenue stream for Tiktok. In basic tier for accounts under $100 GMV you can only send messages to 50 creators in a week. Greater the GMV the more messages it can send. So now tiktok is giving special perks to high earning accounts. let me know how you see the affiliate outreach landscape after this #tiktok #affiliates #outreach #policyupdate

After 15+ years in affiliate marketing, one area where I've noticed a seismic shift is in what I loosely term "outside of platform" tactics. Specifically, I want to highlight two game-changers in the affiliate agency context: Card Linked Offers (CLO) and Connected TV (CTV). Card Linked Offers (CLO): This decades-old tactic, involving credit card offer walls targeting credit card loyalty program members, has finally gained traction in recent years. Platforms like Figg (now owned by Chase) drive substantial transactions and new customers to brands that utilize this approach. While effective, the common challenge we see brands running into lies in measurability, as many of these CLO publishers don't track within standard affiliate platforms. However, with innovative solutions like Perform[cb]’s very own patented customer acquisition platform (CAP), we can ingest these metrics and provide unified dashboard reporting to monitor and optimize performance. Check out this article from Button for a good intro: https://lnkd.in/gmEw_GP7 Connected TV (CTV): A newcomer to performance marketing, CTV advertising targets viewers on connected TV devices (Roku, Apple TV, Amazon Fire TV, and more). We began introducing tvScientific, a leading measuring and managing CTV platform, to our brands a couple of years ago. For many clients, it's a top producer of new customer acquisition, sales and brand reach. tvScientific has a great description of how it works: “CTV advertising is a term for the ads shown on connected TV devices. Many streaming services provide the option for viewers to watch shows for free, as long as they watch ads paid for by brands. Using CTV as an advertising channel enables advertisers to track those viewers who see a certain ad and end up purchasing the advertised products or taking the desired action.” CTV in the affiliate context is a match made in heaven. It combines the effectiveness of TV advertising with the measurability of affiliate, catering to performance marketers' need for incremental and trackable results. Unlike traditional publishers, CTV offers a unique opportunity to educate, inspire, and demonstrate products through video, driving customers deeper into the funnel. While this partnership operates outside standard tracking platforms, solutions like Perform[cb]’s CAP bridge the gap, ensuring seamless integration and reporting. Oracle released a great tutorial on CTV vs OTT - a good primer for those who want to learn more about the space: https://lnkd.in/gnqYTb2G Perform[cb] has fully embraced these tactics due to their effectiveness and incrementality. Our agency has developed dedicated practices around each, and we're eager to share our insights with brands seeking innovative growth strategies. As always, reach out to us for a no-strings conversation about how we can help you: https://bit.ly/3xBKpQJ Vikki Danielson Bryan Parra Michael Jaconi

Exciting news for content creators on TikTok! ?? The TikTok Shop Affiliate Market program is now available to help you monetize your content and partner with brands. Creators can earn commissions by sharing affiliate links to products featured on TikTok Shop, allowing viewers to make purchases through these links and creators to earn a percentage of the sale. It's a win-win situation for all involved! This program not only offers a monetization opportunity for creators but also enhances product visibility for brands. With authentic promotions from trusted creators, both parties benefit from this collaboration. If you're interested in exploring affiliate marketing on TikTok, various types of programs are available, including Pay-per-sale (PPS) and Pay-per-lead (PPL). Consider popular affiliate programs like TikTok Affiliate Program, ShareASale, ClickBank, and Commission Junction. Ready to take your TikTok content to the next level? Dive into the world of affiliate marketing and unlock new possibilities as a content creator. Let me know if you have any questions or need assistance navigating this exciting opportunity! ?? #TikTok #AffiliateMarketing #ContentCreators

Home Depot Affiliate Program – Complete Guide to Get Started In this guide, I have explained all the steps that you have to follow to start your journey with this affiliate program. Also, I have explained some of its key aspects for better understanding #homedepot #affiliateprogram #affiliatelink #affiliatemarketing #bloggers #influencer #contentcreator #amazonaffiliate #amazonfinds #amazonhome #Trustpilot #CommissionEarned #commisionrates #homedecor #productreview #BrandRecognition #affiliateprogramming https://lnkd.in/g3DMQS_f.nogentech.org%2Fhome-depot-affiliate-program%2F&utm_campaign=aga&utm_source=agsadl2%2Csh%2Fx%2Fgs%2Fm2%2F4

The fastest growing service line at our agency is... ?? TikTok Shop Affiliate Management. ?? The brands that are crushing it on TT Shop / The Affiliate program remind me of Amazon's early days. Those who were able to plant their roots would benefit for years to come. TikTok affiliates are incredibly appealing to new DTC brands because they operate on a commission-based model. You only pay for actual sales, so it’s a low-risk, high-reward way to build visibility and drive revenue. Plus, when a creator performs well, we can amplify their content via TikTok ads, including Spark Ads, and repurpose this user-generated content for Facebook ads, maximizing impact across channels. ?? If you want to learn more about how we're leveraging the platform for many of our agency clients, send me a message on LinkedIn or text me at (619) 319-0681 (iMessage). #tiktok #tiktokshop #facebookads #tiktokads #affiliates