The industry is changing and so should your marketing strategy. The Evans Data Developer Marketing Survey Report for 2024 provides over 200 reference data points on tactical marketing to developers as voiced by developers themselves. Topics include Psychographics, Social Media, Using Gen AI In Your Marketing, Purchasing Authority, Developing In The Metaverse, NFTs, New Media and Short Video, Content Marketing and much more. See the complete table of contents here: https://lnkd.in/g_3SSBam
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AI-generated content may be popular, but it's a polarising subject. Martin Petkov, the king of AI, explains why human-written content?delivers better results, plus how to ensure your content demonstrates E-E-A-T.
"Although AI can help, content that truly resonates and builds trust requires a human touch." We talk through the pros and cons of AI-generated content with Martin Petkov, “Metaverse AI” trilogy author and top Marketing voice on LinkedIn, who has been recognised as one of the top 30 Metaverse Marketing Professionals globally by The Metaverse Insider. ?? Get the full scoop on the blog: https://lnkd.in/eujtCdQZ
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"Although AI can help, content that truly resonates and builds trust requires a human touch." We talk through the pros and cons of AI-generated content with Martin Petkov, “Metaverse AI” trilogy author and top Marketing voice on LinkedIn, who has been recognised as one of the top 30 Metaverse Marketing Professionals globally by The Metaverse Insider. ?? Get the full scoop on the blog: https://lnkd.in/eujtCdQZ
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?? The Future of Social Media in 2025: Entertainment, Zero-Clicks, and Content Curators ?? As we look to the horizon of 2025, social media is transforming into a dynamic landscape where entertainment and content curation reign supreme. The latest trends report highlights a shift towards platforms becoming more than just spaces for scrolling—they're evolving into immersive environments where we live and engage. Key trends to watch: - **Social Search & Zero-Click Content**: Users are increasingly seeking information directly within platforms, reducing the need to click away. - **Entertainment & Escapism**: Social media is becoming a primary source of entertainment, offering users a break from reality. - **AI-Driven Creators**: Artificial intelligence is revolutionizing content creation, offering personalized and engaging experiences. This evolution requires brands and marketers to adapt swiftly, embracing these changes to remain relevant and impactful. The question isn't just about keeping up—it's about leading the charge in this new era of social media. Let's embrace the future of social media together! ?? #SocialMedia2025 #DigitalTrends #ContentCreation #AI #MarketingInnovation
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Here are ten #digitalmarketing trends that are likely shaping 2024 and beyond: 1.#AI and Automation: AI-powered tools will continue to streamline marketing processes, from personalized content creation to predictive analytics. 2. #VoiceSearch Optimization: With the rise of smart speakers and virtual assistants, optimizing content for voice search will be crucial for SEO. 3. #AugmentedReality (AR) and Virtual Reality (VR)**: Marketers will leverage AR and VR technologies to create immersive brand experiences and interactive content. 4. #InfluencerMarketing Evolution**: Influencer marketing will evolve to focus more on long-term partnerships and authenticity rather than one-off sponsorships. 5.#Privacy-First Marketing**: With increasing privacy concerns, marketers will need to adapt to new regulations and find creative ways to collect and use customer data ethically. 6. #Video Content Dominance: Video will continue to dominate as the preferred content format, with short-form videos, live streams, and interactive videos gaining traction. 7. #SocialCommerce: Social media platforms will increasingly become shopping destinations, blurring the lines between social networking and e-commerce. 8. #Personalization at Scale: Marketers will use advanced data analytics and AI to deliver hyper-personalized experiences across various touchpoints. 9. #Sustainability Marketing: Consumers are becoming more environmentally conscious, leading to a rise in sustainable and eco-friendly marketing initiatives. 10. #Blockchain Technology: Blockchain will offer increased transparency and security in digital advertising, combating issues like ad fraud and providing more accurate attribution models.
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TREND ALERT: Decentralized Platforms - While everyone is talking about #AI (and should be!); another marketing trend that deserves attention is the consumer move to more decentralized platforms and niche user groups. #Social platforms like #Patreon, #Discord and Reddit are quickly becoming content safe havens for people tired of being over-marketed to.?If you don’t know how these work yet,?you basically subscribe (either free or paid) to content/creators that you resonate with to receive premium level content. Think Instagram or Tik-Tok as the “freemium” version with these platforms housing the “good stuff”.? Want to learn more? Check out our recent blog post on decentralized platforms and #marketing techniques. https://lnkd.in/gmv7g_rC
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?? The Future of Digital Marketing: Trends to Watch in 2024 ?? The digital marketing landscape is evolving rapidly, and 2024 is set to bring some exciting shifts. From AI-powered strategies to the rise of the metaverse, staying ahead of these trends is crucial for any brand looking to thrive. Check out our infographic to discover the top trends shaping the future of marketing: 1?? AI-Powered Marketing 2?? Voice Search Optimization 3?? Video Content Dominance 4?? Social Commerce ?? Are you ready to embrace the future? Let’s discuss which trend you're most excited about in the comments below! #DigitalMarketing #MarketingTrends #AI #VideoMarketing #SocialCommerce #Metaverse #Sustainability #Innovation #2024Trends
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?? 2025 Digital Marketing Predictions ?? 1?? AI Personalization: Hyper-targeted ads and content tailored by AI in real-time. 2?? Voice Search: Shift to conversational SEO as voice assistants grow. 3?? Interactive Content: Polls, quizzes, and 360° videos boost engagement. 4?? Ethical Branding: Consumers demand sustainability and transparency. 5?? Social Commerce: In-app shopping on social platforms will skyrocket. 6?? Zero-Party Data: Privacy laws push brands to collect willingly shared data. 7?? Metaverse: Virtual worlds are the next big marketing frontier. Are you ready for 2025? #DigitalMarketing #MarketingTrends2025 #AI #Metaverse #Sustainability
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?? Top Weekly Highlights in Generative AI & Digital Marketing! ?? Stay ahead with this quick digest! \n Here’s what’s shaping the industry: AI Video Creation: New AI tools like Midjourney and Stability Diffusion are in development to turn text scripts into polished videos. Imagine the possibilities for fast, scalable content marketing! Meta’s Ad Optimization Tool: Meta’s new AI tool helps small businesses refine ads. Could this make big-budget ad targeting accessible to everyone? Bitcoin’s Market Moves: Bitcoin’s recent bullish week is intriguing—are we seeing a short-term spike or a trend shift? Question: Which trend do you think is the most impactful? Comment below or like this post to vote for your favorite update, and let us know if you want these weekly roundups to continue! #GenerativeAI #DigitalMarketing #CryptoNews
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?? **The Future of Social Media in 2025: Entertainment, Zero-Clicks, and Content Curators** ?? As we look to the horizon of 2025, social media is transforming into a dynamic landscape where entertainment and content curation reign supreme. The latest trends report highlights a shift towards platforms becoming more than just spaces for scrolling—they're evolving into immersive environments where we live and engage. Key trends to watch: - **Social Search & Zero-Click Content**: Users are increasingly seeking information directly within platforms, reducing the need to click away. - **Entertainment & Escapism**: Social media is becoming a primary source of entertainment, offering users a break from reality. - **AI-Driven Creators**: Artificial intelligence is revolutionizing content creation, offering personalized and engaging experiences. This evolution requires brands and marketers to adapt swiftly, embracing these changes to remain relevant and impactful. The question isn't just about keeping up—it's about leading the charge in this new era of social media. Let's embrace the future of social media together! ?? #SocialMedia2025 #DigitalTrends #ContentCreation #AI #MarketingInnovation
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