Ethisphere 的动态

A game changer for B2B Marketing?? I’m excited to see more B2B companies recognizing the value of a solid event strategy. Lately, I’ve noticed job openings for event strategists popping up more frequently. ?But what distinct value does an event strategist bring compared to the “traditional” event manager? The answer lies in strategic alignment?? I’d like to explain this with an example of an existing job vacancy. Marked in yellow. Not ready to hire full-time? You can also bring in an experienced event strategist on a temporary basis to develop guidelines, approaches, event selection, and workflows tailored to your needs. Curious about how an event strategist could boost your marketing strategy? Let’s connect! Feel free to send me a connection request or DM. #b2bmarketing?#eventmarketing #marketingtips

The Role of Event Professionals in the Marketing and Brand Ecosystem How do brands work with event professionals? Do you think brands work with event profs in the best way that they should? Or could? Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. When brands use event marketing, they can: -????Engage their audiences in more meaningful ways -????Create communities -????Give their audiences new experiences -????Increase sales -????Create brand ambassadors -????Build their brands Further to my earlier article: ‘The CV of an Event Marketer’, when you look at job ads for event professionals, you see the following job titles: -????Head of Delivery -????Meeting Planner -????Activities Director -????Senior Producer -????Project Manager -????Event Coordinator -????Event Specialist -????Client Services -????New Business -????Event Manager And other titles. As an event professional, what’s your preferred job description? I think event professionals are given titles according to how they are perceived. Whether the job opening is: -????In-house for a corporation -????In a marketing agency -????In an event management company -????In a government organization Each of these organizations probably perceive the role of an event professional differently and hence the different job titles. If brands better understood the usefulness of event marketing to their brands, then they would probably perceive the role of event professionals differently and how best to work with them to grow their brands. Link to full article in the comments. #eventprofs #eventmarketing #brands #shareyaarnow

Are you looking for #marketing, #PR or #event management support from an accomplished agency? With decades of experience and a team of talented professionals, Adfield is here to help! ?? Watch this video to discover more about our market-leading services! ?? #marketing #digitalmarketing #events #communications #exhibitions #eventmanagement

We want to talk about #marketingandcommunications ??

Step Connect2 needs you ??

Sometimes, people need big, bold actions to wake them up. "People need dramatic examples to shake them out of apathy." Think about times in your life that made you stop and think. Was it a powerful speech, a new idea, or a big decision by a leader? At Keka, we want to create those moments. We aim to make changes that inspire action and improvement. Through our HR solutions and events, we work to make a real difference. Now, I'm looking for passionate people to join my team in Event Operations, Event Sponsorship, and Account-Based Marketing. If you can dream of achieving big goals, like creating a $5M pipeline through ABM, building a community with an 80 NPS, or organizing events that set a new standard, drop me a pitch on how you’d make it happen. You can easily find my email on my profile.Let’s be the ones who inspire change at work and in our communities. Big actions can make a lasting impact.

Do I need both Event Management and PR for my event? In our years of experience within the events industry, We’ve come to appreciate the distinct yet intertwined roles of PR and Event Management. Each plays a critical part in crafting a brand’s narrative and delivering exceptional experiences, but they operate in remarkably different ways. Public Relations is about creating the buzz. PR professionals are the architects of anticipation, shaping stories and messaging to build momentum and capture the public’s imagination. Their expertise lies in strategic communication, media relations, and crafting narratives that position a brand in the best possible light. For us, Event Management is where the magic consolidates. Here, precision is key. Event professionals translate the buzz into reality through meticulous planning and execution. From curating distinctive designs, securing the necessary elements required and orchestrating logistics to ensuring every detail aligns with the brand’s vision, we make an event not just successful, but extraordinary. In essence, PR sparks interest, and Event Management ignites it with flawless execution. Together, both disciplines create a synergy that transforms a brand’s message into an unforgettable experience. So, to the question: “Do I need both event management and PR for my event?” …our answer is YES! If you are keen to explore how these elements work in harmony to elevate your brand, check out Dr. Blessing's latest article on our website: https://bit.ly/3yqN4O7 Blé Global – Facilitating Global Connections #events #EventDesigner #EventManagement #PR #PublicRelations #eventprofs

3 Reasons Why an Event Director is Essential for Your Next Business Event Directing the Entire Event Experience 1. An Event Director is more than a manager—they are the creative force behind crafting an impactful experience. Their role is to ensure every detail aligns with the event’s vision, delivering a seamless, memorable experience for attendees. 2. Overseeing Audio-Visual Elements and Brand Messaging From sound and visuals to the strategic placement of branding elements, an Event Director makes sure that the messages and brand identity are communicated clearly and cohesively throughout the event. They align every multimedia detail to reinforce the event’s goals and resonate with the audience. 3. Connecting Pre-Event Marketing, On-Site Design, and Post-Event Communication A skilled Event Director connects all aspects of the event journey—from pre-event marketing and on-site design elements (signage, banners, and more) to follow-up emails—into one unified narrative. This approach ensures the event isn’t just “marketed” but becomes a single, cohesive story that amplifies the brand’s message, strengthens its identity, and leaves a lasting impression. Curious to hear more? Or have insights of your own? Let’s chat in the comments or message me directly!

Do I need both Event Management and PR for my event? In my years of experience within the events industry, I’ve come to appreciate the distinct yet intertwined roles of PR and Event Management. Each plays a critical part in crafting a brand’s narrative and delivering exceptional experiences, but they operate in remarkably different ways. Public Relations is about creating the buzz. PR professionals are the architects of anticipation, shaping stories and messaging to build momentum and capture the public’s imagination. Their expertise lies in strategic communication, media relations, and crafting narratives that position a brand in the best possible light. For me, Event Management is where the magic consolidates. Here, precision is key. Event professionals translate the buzz into reality through meticulous planning and execution. From curating distinctive designs, securing the necessary elements required and orchestrating logistics to ensuring every detail aligns with the brand’s vision, we make an event not just successful, but extraordinary. In essence, PR sparks interest, and Event Management ignites it with flawless execution. Together, both disciplines create a synergy that transforms a brand’s message into an unforgettable experience. So, to the question: “Do I need both event management and PR for my event?” …my answer is YES! If you are keen to explore how these elements work in harmony to elevate your brand, check out my latest article on our website: https://bit.ly/3yqN4O7 Blé Global – Facilitating Global Connections #events #EventDesigner #EventManagement #PR #PublicRelations #eventprofs

Field Marketing and Event Strategy is my passion! My career is centered on building and developing field marketing teams and event strategies to empower connections for organizations. I have experienced firsthand how this dynamic function can be the #powerhouse that empowers an entire organization. Looking to grow your pipeline and the bottom line? Here's my take on how #fieldmarketing and #eventstrategies drive #empowerment and #growth: #Customer-Centric Insights: Field marketers and event planners are an organization's eyes and ears, deeply understanding customer needs and preferences. We are hyper-focused on sharing customer insights with the business. By leveraging these insights, we can shape strategies that resonate with our audience and drive business impact. #Strategic Sales Enablement: Field marketing and event strategies don't just support sales; they enable them. Equipping sales teams with the right tools, content, and insights empowers them to have meaningful conversations that drive revenue. Cultivating new event strategies that put them in front of customers accelerates deals won. #Brand Stewardship: As brand stewards, field marketers and event planners embody brand values and messaging. Through authentic interactions, we build trust and loyalty with our audience, strengthening our brand's position in the market. #Community Engagement: Field marketing and events are not just about transactions; it's about building communities. We are not about the one-and-done. By engaging with local and regional communities, we create lasting relationships that go beyond a single interaction. #Collaborative Leadership: Field marketing and events thrive on collaboration. We ensure our strategies are aligned and impactful by fostering cross-functional partnerships with sales, marketing, product, and customer success teams. #Agility and Innovation: Agility is key in today's fast-paced world. Field marketing and events allow us to quickly adapt to changing market conditions and customer needs, driving innovation and growth. #Measurable Impact: Field Marketing and event planning experts are committed to driving measurable impact. By defining clear KPIs and metrics, we can track the success of our initiatives and continuously optimize for better results. ?????????? ?????????????????? ???? ?????? ???????? ?? ????????????????; ????'?? ?? ??????????????. It's about being customer-centric, collaborative, and agile. It's about driving meaningful impact and empowering our organization to achieve its goals. ???????? ?????????????? ???? ?????? ?? ???????? ???????? ???????? ?????????? ???????? ?? ????.??? Harness the power of your field marketing and events to take your organization to new heights! ?? #FieldMarketing #MarketingLeadership #CustomerCentricity #BrandEmpowerment #OrganizationalGrowth #ThoughtLeadership