ESPN的动态

"Advertising and the Role of Data -- What Metrics Do Streaming Services Trust? Sporting events moving from traditional TV to streaming present challenges. Historical methods of measuring audience size do not work well with streaming services or are nearly impossible to apply in the same way. At the same time, the new all-digital workflows generate vast amounts of valuable viewer and programming data. The industry is still introducing new ways to track and measure OTT video services. Advertising is a core business model for streaming services and new hybrid models are being introduced. OTT services require reliable viewer data to support the rates charged to their advertisers and advertisers need data to understand the impact of the advertising.?In the past few years, new-generation advertising players have had to deal with questions about the accuracy of their ad-viewing metrics, the misuse of consumer data, and misleading impressions. Advertising for streaming spending continues to climb, primarily due to changing consumption habits of viewing streaming content. The sports industry also sees the impact of consumption habits, with declining advertising dollars on traditional TV sports programming and new ad dollars being added to sports programming online.?" Parks Associates insights #sports #advertising #streaming #TV #programming #content #ads #livetv

Gracenote has announced that it is developing new #contextual categories to give #advertisers greater visibility into the #content that their #messages run against on #CTV and that it is working with a number of #partners on the effort. High #quality Gracenote #metadata has long been #trusted by the world’s leading #publishers and #streamers to power #innovative #videoexperiences and #advanced #content #discovery. For the push into contextual advertising, Gracenote said it is teaming with #Peer39, to make Gracenote-powered contextual CTV categories available on Peer39 partner #DSP #platforms. In addition, Gracenote has tapped #Magnite, as the first #SSP to support and #scale these new CTV categories. Gracenote reported that the result allows such publishers as Cineverse, DirecTV Advertising, Philo, Tastemade and Xumo to enhance their #programming with Gracenote #Contextual #VideoData. Gracenote Contextual Data describes individual TV shows and movies in ways that provide more #visibility and transparency for #mediabuyers who want additional #signals around content.

With an anticipated 15 million people expected to tune in to the Summer 2024 Olympics, FreeWheel?is ready to support a streaming marathon, enabling?programmatic buying?for the first time for targeted ad-serving. Find out more in this great article - https://lnkd.in/ejNFE9yH #Olympics #Advertising #AdTech #Programmatic #Streaming

Will all CTV content one day be ad supported? As we navigate the ever-evolving landscape of television, one trend is becoming increasingly clear: the future of CTV is likely to be predominantly ad-supported. Here's my take on this…. ?? Consumer Behavior: With the surge in streaming services, consumers are hitting a subscription fatigue point. Ad-supported models offer a cost-effective alternative, making high-quality content accessible to a wider audience. Just look at the rise of SVOD ad lite models.. ?? Targeted Advertising: Advancements in AI/ML, data analytics & programmatic allow for more targeted and relevant ads. This not only enhances viewer experience but also increases ad effectiveness, attracting more advertisers to the TV medium. ?? Revenue Generation: Ad-supported models provide a steady revenue stream for content creators and distributors. This is vital for sustaining the high costs of quality content production in the long run. ?? Diverse Content: The ad-supported model can potentially democratize content creation (think new FAST channels), giving a platform to diverse voices and stories that might not thrive under subscription models. In conclusion, the future of CTV looks diverse, inclusive, and yes, largely ad-supported. What are your thoughts on this? #Television #Advertising #Streaming #AVOD #FAST #SVOD #Programmatic

Great insights in this #ctv data 'teaser'. We're watching this unfold first hand with our three O&O FAST Channels - Beyond Paranormal, Real Crime Uncovered, and Travel Escapes. ?? Additionally our CTV OOH network is growing to accommodate the desire for ads surrounded by contextually relevant video content. ?? Exciting to be a part of this shifting landscape! ?? #ctv #dooh #video #videocontent #fast https://loom.ly/V2dCRMg

As younger audiences gravitate towards mobile apps over traditional TV and streaming platforms, media and entertainment brands face the challenge of keeping them engaged for more extended periods. What strategies can these brands implement to capture and retain the attention of this mobile-savvy demographic?

AIRTIME Episode 1: FAST Growth & CTV Ad Opportunity ?? https://lnkd.in/ge_Mugxm -FASTMaster, Gavin Bridge -FAST continues to be more popular than AVOD -FAST ad market is growing stronger -LATAM and APAC are the emerging stars of the FAST universe -Viewership and ad dollars swiftly moving from Pay TV to FAST

Are rural sports fans a lucrative, underserved market for content streamers? Netskrt VP of Product Strategy, Steve Miller-Jones discusses why poor streaming quality in rural areas can cause subscriber churn–and why streaming performance in smaller ISP networks is difficult to see. In his latest article published in Streaming Media Magazine, Steve explains how last-mile CDNs can provide the insights necessary to ensure that both streaming providers and rural ISPs can confidently verify QoE. #netskrt #livesports #OTT #connectivity #last-mileCDN #livesports #livestreaming

Are you a broadcaster looking for a way to boost your ad revenues and reach more viewers? Do you want to take advantage of the latest technology that allows you to insert ads dynamically in your live and on-demand streams? If so, you should check out PlayBox Technology, the global leader in playout automation, interactive graphics, and multi-asset management solutions. PlayBox Technology offers a powerful ad server that is fully integrated with its OTT Stream Content Management System. With PlayBox Technology, you can: - Insert and manage advertising content within live and on-demand streams - Analyse and optimize ad placement to improve viewership and revenue - Serve targeted ads to individual viewers based on their location, device, behavior, and profile Dynamic ad insertion technology is the future of broadcast advertising, and PlayBox Technology is the best partner to help you achieve it. Don't miss this opportunity to grow your business and delight your audience with relevant and engaging ads. Contact PlayBox Technology today and find out how they can help you transform your broadcast advertising strategy. #broadcast #advertising #playboxtechnology #dynamicadinsertion #broadcasting #ott #streaming #media #marketing #business #growth #engagement #opportunity #future

AI + CTV = Intuitive content discovery, a great viewing experience, and increased advertiser ROI. Disney+ is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. #CTV #Streaming #AVOD #FAST #SVOD