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How Much Should Your Small Business Spend on Marketing & Advertising? One of the most common questions we hear from home improvement business owners is, "How much should I invest in marketing?" The answer depends on several key factors, but one rule remains constant: consistent, smart investment in marketing is crucial to your business growth. Industry Guidelines: On average, small businesses should allocate 5-10% of their gross revenue for marketing and advertising. However, this can vary depending on factors like the age of the business and the growth goals: Established Businesses (5+ years): A more stable business may aim for 5-8% of revenue. For example, a roofing company with $1M in revenue could spend around $50,000-$80,000 annually on marketing. Newer Businesses (0-5 years): If you're still in the growth phase or trying to increase market share, consider increasing that budget to 8-12% of revenue. A home improvement business with $500K in revenue might spend $40,000-$60,000 to build brand awareness and capture new leads. Key Factors to Consider: Competition: In highly competitive markets (e.g., roofing or remodeling), you’ll need a more aggressive budget to stand out. Local Market Conditions: Targeting a local audience with digital ads, streaming TV, or direct mail often provides a higher ROI but requires a strategic allocation. Customer Lifetime Value: Understanding the lifetime value of a client can help you determine how much to invest to acquire each new customer. If a kitchen remodel brings in $20,000 in revenue, spending $2,000 to acquire that customer is a strong return. Home Improvement Example: Let’s say you're a general contractor aiming for $1M in revenue. You may want to allocate $70,000 (7% of revenue) toward a mix of digital ads, local SEO, and streaming TV ads to capture leads. Investing in ancillary services like inspections or repairs can also lead to higher-value projects like full remodels or new roofs. Pro Tip: Don’t just throw money at marketing—track key performance indicators (KPIs) like cost per lead, conversion rates, and return on ad spend to ensure your budget is working for you. At Equip Marketing Group, we help small businesses in the home improvement industry and many other categories create data-driven marketing strategies that maximize their budget and deliver real results. Need help determining the right spend for your business? Let’s talk! equip.agency (330) 600-3092 #MarketingStrategy #SmallBusinessGrowth #HomeImprovementMarketing #AdvertisingBudget #ROI #EquipMarketingGroup #BusinessGrowth #LeadGeneration

Why your advertising isn’t working… Marketing budgets don’t exist. When done right, marketing is supposed to MAKE you money. The term ‘marketing budget’ is popular because most people are so bad at advertising, that it becomes an added expense… You don’t need a ‘marketing budget', you need a growth speedometer… People often blame their problems on their market being ‘saturated’ I'll let you in on a secret... Everything is saturated when you are average. You compete with average businesses when you have average advertisements. You won't succeed with ‘average’ advertisements because on average... businesses fail. Doing Your Marketing Right Marketing is about positioning yourself as above average. If you want your advertising to succeed, you must get your head around a few things first. 1. Unique selling proposition (USP).? Your USP is what makes your business competitive. A typical USP revolves around three things. Quality Speed Price You never want to compete with other businesses on price. Chances are they’re bigger than you and can afford lower profit margins. So stick with speed or quality unless your product/service is innovative or new… New or innovative products allow you to ‘sell against’ another product/service. Selling against a product can be as simple as listing your product's advantages or sharing their product's flaws. 2. Formulas Formulas are ways to structure your advertising They make writing faster and will convince your audience to buy. My go-to formulas for any text are: AIDA: Attention, interest, desire, action. PAS: Problem, agitate, solve. I find myself using AIDA more for advertising - however, PAS is used a LOT in longer texts. 3. Low Threshold offer In my previous article, I stated the best low-threshold offer for meta ads, but the idea applies to all selling. Almost nobody’s actively searching for your ad, so when someone sees it they have a ‘low commitment limit’, meaning they’ll leave the ad if anything’s boring or asks too much of them Make it as easy as possible for your viewers to let you know they’re interested. My previous article “Getting More Clients With Ease by Making This One Simple Change to Your Advertisements”. Goes into this much further. Will These Strategies Work For You? You’ll only know after taking the time to learn and practice them… Which would probably take months of trial and error… Or… You can have us create your ads. Our guarantee is “If we do not improve your results, you pay us NOTHING.” Leave a comment expressing interest and we will contact YOU.?

How should solopreneurs create marketing budgets? Crystal W. recently asked me this question in one of her comments. The truth? It depends. Multiple factors impact marketing budgets including cash flow, market conditions, and brand awareness. I deal with marketing budgets for solopreneurs on a case-by-case basis, but I generally ask three questions as a guide. 1?? ???????? ?????? ?????? ?????????????????????????? ?????????? ???? ??????????????????? Look at your current and projected cash flows. How much money will you have left after deducting essential operating expenses? Consider setting aside ???? ?????????? 20% of what's left for marketing. 2?? ?????? ?????? ??????r ??????????????????????? I answer this question after doing customer research because your competitors may not be who you think. Who are your existing customers comparing you with? How do you compare? Do your ideal customers know about who you are and what you offer? Brands in highly competitive markets usually invest in marketing that helps them niche down and speak to their perfect buyers. Brands in less competitive markets usually invest in marketing that keeps them ahead of the game, especially if the barrier to entry is low. A marketing consultant will help you identify which category fits your brand and suggest a budget that enables you to achieve your objectives based on a sound marketing strategy. 3?? ????????'?? ?????? ???????? ?????????????????? ???????????????? ?????? ???????? ??????????? Oftentimes, the best marketing strategy will combine short-term and long-term results. You should always invest in long-term marketing gains, but you should also invest in short-term tactics. A marketing consultant will identify a marketing strategy that gives you the best split between long-term and short-term gains. The amount of money you invest each month will depend on this split and the overarching goal of your marketing strategy. Trust is key. You have to trust that your marketing consultant is working in your best interest and will develop a plan that puts your brand in the right spotlight. ------------------------------------------------------------ Hi LinkedIn ????! I'm Christine, a digital marketing consultant who uses the power of content marketing and paid ads to help solopreneurs, small business owners, and B2B SaaS brands establish authority and trust with their target audiences. Send me a DM if you're interested in learning more. #digitalmarketing #solopreneur #business

This is how I calculate my marketing budget. What's most important for me: Marketing isn’t just an expense; it’s an investment in growth, visibility, and customer acquisition. Here’s what I rely on: (1) Budget as a Percentage of Revenue Marketing shouldn’t be a bottomless money pit, but it also shouldn’t be an afterthought. I’ve found that tying my budget to revenue provides flexibility while ensuring I’m not overspending or underspending. For businesses like ours, investing 7-12% of revenue in effective campaigns is a good benchmark. This isn’t just spending—it’s committing to long-term growth. Every dollar spent is carefully allocated to campaigns that are optimized to deliver results. (2) Fixed Budgets for Newcomers When launching a new project or starting out in the first year, my approach shifts slightly. Here, I rely on fixed budgets with a clear, detailed plan. Why? Because without structure, it’s easy to waste money on tactics that don’t align with your overall goals. I define what I truly want to achieve—for instance, do I want to gain a specific number of followers on social media? Or is my priority to optimize my search engine rankings? Every dollar in a fixed budget must work toward these specific objectives. For new businesses or startups, this clarity is essential for making the most of limited resources. (3) Measure ROI! Marketing is one of the few areas where you can get clear answers to the question, "Was it worth it?" That’s why measuring ROI is at the heart of my budgeting process. It’s not enough to run campaigns; you need to track their performance with precision. Clear KPIs, clean tracking (think UTM parameters and conversion metrics), and a commitment to analyzing hard data are essential. What worked? What didn’t? These insights give me the confidence to make better decisions in the future. I learn from every campaign, and every insight strengthens my strategy, ensuring that my marketing efforts continue to deliver long-term value. (4) Invest in Testing and Learning One detail I’ve added to my budget recently is allocating a small percentage specifically for testing. Whether it’s trying a new ad platform, experimenting with creative content, or testing a new audience segment, this allows me to innovate without risking my entire budget. Some tests fail, but others uncover powerful strategies I wouldn’t have found otherwise. This approach keeps my marketing fresh and adaptable in a constantly changing digital landscape. A final thought: Finding the right marketing budget isn’t rocket science. It’s about asking the right questions, analyzing the data, and then investing strategically. Clarity about your goals, a strong data foundation, and a willingness to adapt make the process much easier. And honestly speaking, I love it when things are simple. How do you approach budgeting for your marketing? I’d love to hear your insights and experiences! ??

How should you allocate your marketing budget? ? For me, having joined a few months into the year, the first thing I did on Day 1 was look at the marketing budget to figure out how much was left over. What I found was less than I’d hoped for. I had two options in front of me: ? 1)????????Work within the existing budget 2)????????Advocate for a bigger budget ? I went with option 1 while also looking at areas where we optimize marketing spend. ? Why did I go with option 1? ? Because I genuinely believe that you don’t need a huge marketing budget to make a tangible impact and start showing ROI. Especially at a startup. And this is not something that comes to me intuitively. I spent the first half of my career working for large, global advertising agencies where my clients were spending millions on creative campaigns with us. There’s definitely a time and place for that and at some point in a company’s growth it becomes important to invest in the brand, plus for me, it’s a super fun phase. But I don’t think it’s the first thing a startup needs to do. ? Here's the thing, I know many of you have seen this too, from my experience, when CMOs join a new company their first order of business is work on a creative brand campaign. It’s a relatively fast way to make a big splash at the company, and if things go well, get some pretty high-visibility wins. But things often don’t go well. Perhaps more often than not. Off the top of my head, I can think of 5 examples where an incoming CMO attempted to do this at his/her at large, well-known org and failed very publicized and brutally. ? ? And these kinds of campaigns are very expensive and are hard to tie back to tangible metrics, and at early-stage startups where revenue growth and establishing viability and a path to faster growth are critical, it’s wiser to invest in measurable tactics that will yield an ROI that can be demonstrated using metrics. ? Besides, if you do your job well and your efforts start showing an ROI, you may end up with a bigger budget next year to go after more fun and creative projects that don’t need to have a direct link to lead volume. ?? ? I’d love to hear from you what you would do if you were given a marketing budget that’s less than what you were hoping for. Would also love to hear if you’ve experienced a “new CMO relaunch campaign” and how that went. #marketing #leadership #startups #technology #ArtificialIntelligence #B2B #digitalmarketing #productmarketing #contentmarketing #socialmedia

Attracting great clients is essential for your law firm’s success, but figuring out how much to spend on digital advertising can feel overwhelming. You don’t want to overspend—or underspend—and miss out on opportunities. There’s a simple, data-driven formula you can follow to set the right ad budget for your firm. It’s all about being strategic, tracking your numbers, and adjusting as you go. Let’s break it down step by step so you can confidently invest in your firm’s growth: 1. Know Your Numbers Average Case Value (ACV): How much does one case typically bring in? Divide your total monthly revenue by the number of cases you handle to find this number. Client Lifetime Value (LTV): What’s the total value of a client over their time with your firm? Multiply the ACV by the average number of cases each client brings. Customer Acquisition Cost (CAC): How much are you spending to get a new client? Divide your total marketing expenses by the number of new clients you’ve brought in. 2. Measure Profitability LTV:CAC Ratio: Divide your LTV by your CAC to see how much value each client delivers compared to what it costs to acquire them. Aim for a high ratio—it means your ads are bringing in strong returns. 3. Set Your Ad Budget Decide how much you want to spend based on your desired LTV:CAC ratio. This helps ensure every dollar is working hard for you. Allocate part of your marketing budget specifically to ads, keeping your overall financial goals in mind. 4. Track and Adjust Watch key metrics like click-through rates, cost per click, and cost per client. These numbers show if your ads are working. Test different approaches and optimize based on results. 5. Stay Compliant Always ensure your ads follow the ethical rules of your local bar association. Transparency and integrity build trust with potential clients. Why It Works? When you understand your numbers and use them to guide your ad spending, you stop guessing. You’ll know exactly where your money is going and what it’s bringing back. Plus, by regularly reviewing your results, you can scale what’s working and fix what isn’t. With this formula, you can confidently attract the right clients, grow your practice, and make every ad dollar count. Start Small, Think Big: - Set your budget, - Track your results, - Refine your approach. Success in digital marketing isn’t about spending more—it’s about spending smarter. Grow your law firm and be successful! ━ ? ? ?━ ?? Hi, I'm Olha Bodnar, the founder of Ethos Leads, a full-service marketing partner for growth-minded law firms. ?? DM me if you want to grow your law firm & strengthen your brand. ?? P.S.?I share proven digital marketing tips for lawyers regularly. Follow me for insights to grow your practice!

Company Ignite Visibility When it comes to digital marketing agencies, there are a lot of options out there. With so many choices, it can be difficult to determine which one is the best fit for your business. Ignite Visibility is a digital marketing agency that has been making waves in the industry for several years now. With a focus on providing comprehensive solutions for their clients, Ignite Visibility has garnered a lot of attention and praise. But what do I think about their performance? Let's take a closer look. First and foremost, Ignite Visibility has a strong reputation in the industry. They have been consistently recognized as a top digital marketing agency by a number of reputable sources. This recognition speaks to their ability to consistently deliver results for their clients. Whether it's through search engine optimization, pay-per-click advertising, social media marketing, or any other service they offer, Ignite Visibility has proven that they know how to drive meaningful, sustainable results for their clients. One of the key factors that sets Ignite Visibility apart from other digital marketing agencies is their commitment to transparency. In an industry that is often known for its lack of transparency, Ignite Visibility has made it a point to be open and honest with their clients. From transparent pricing to regular reporting and communication, Ignite Visibility strives to make sure their clients are always in the loop and aware of the work being done on their behalf. In addition to their commitment to transparency, Ignite Visibility also stands out for their dedication to client satisfaction. They take the time to truly understand their clients' businesses and goals, and they work tirelessly to develop and execute strategies that are tailored to their specific needs. This level of personalized attention is something that many clients appreciate and sets Ignite Visibility apart from other agencies that may take a more one-size-fits-all approach to digital marketing. Another aspect of Ignite Visibility's performance that I find particularly impressive is their ability to stay ahead of the curve when it comes to industry trends and best practices. The digital marketing landscape is constantly evolving, and it's crucial for agencies to stay up to date with the latest developments. Ignite Visibility has shown a commitment to ongoing education and innovation, which has allowed them to continually refine their approaches and deliver cutting-edge strategies to their clients. Of course, no company is without its flaws, and Ignite Visibility is no exception. Some clients have reported issues with communication or the pace of results, but overall, these seem to be isolated incidents. Additionally, the company has made efforts to address any concerns and improve their processes as they continue to grow and evolve. In conclusion, I believe that Ignite Visibility is a strong performer in the digital marketing space. Thanks

Finding the right online advertising agency can be a challenge, especially with so many options out there. If you're looking to elevate your marketing strategy, it’s crucial to know what to look for. Start by identifying your goals and budget. Then, do your homework on agencies’ past work and client reviews. This research will enable you to find a good match for your needs. Working with the right agency can save you valuable time, letting you focus on what you do best. Quality partnerships can drive better ad performance and boost your ROI. I encourage everyone to think about their own experiences. What tips would you share when searching for an agency? https://lnkd.in/eEP_SwYd

One of the key skills of a marketer is marketing budget. we need to identify how much budget we spend on our own assets (branch, digital asset, PR, etc) and how much for advertising. As mentioned before, the main objective of advertising is to get the targeted potential customers, Marketers need to spend in the right area of advertising, in this article, I would like to share about other goals of advertising. Marketing advertising goals: ??Leads leads is considered as the main goal of advertising. this is related to the main purpose of marketers to get the right leads that will be converted into business deals by the sales team. Not all leads can be executed, marketers segment leads become Hot Leads, Warm leads, and Cold leads (I will share this in the next article) ??Credential Credential also called the historical proven by business, advertisement can be a good method to show to audience about the previous project/ work that we've done. Customers tend to choose an experienced provider instead of the new entrance. If your business is new in the market, the advertisement also can help to show how long you prepare your research until you are confident enough to publish your "perfect" product. ??Feel secure Lately, there are tons of scams. Advertisements will build the trust of customers, the more advertising reaches the audience, the more customers are exposed to advertisements, and the more customers feel secure. That's all happened because customers need to know, where is the place for them if they have ca omplaint. If your company provides a physical branch, this is will way better to increase the security level of consumers. ??Exposure Exposure is all about how to show your existence to the market, you can mention the latest reward, contribution to society or how long your business stands in the market ???Customer Base Have you ever found an advertisement that only shows "Coming in this summer" or "Something big is coming", this advertisement focuses on creating curiosity, and some businesses will put a link or QR code that lands to register form. this method will create a customer base, so in the next product, this data can be used to reach the registered audience that potentially will be approachable. If the customer can not be converted in a short time, this customer can always be exposed to the latest news and promos as long as they are not unsubscribed from the push notification. Curious about the type of advertising? I will share this in the next article Please comment below about what is your experience with the advertisement. #riyansabri #linkedin #marketing #unitedarabemirates #indonesia