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As #WorldAIDSDay approaches, we're excited to highlight our new HIV Media Guidance resource! ?? These guidelines are designed to assist reporters and journalists create fair, accurate, and ethical stories about our communities living with HIV, as well as HIV policy, prevention, and treatment. When HIV stories are covered with accuracy and integrity, they promote better understanding, strengthen support for the community, and help reduce stigma. ??? Check out the full guide on our website for more info at eqfed.org/hivmediaguide.

  • Slide 1: Dark blue text in a white box on a blue gradient background says, "Guiding Principles for Reporting on HIV: Include people living with HIV, Do no harm and avoid sensationalism, Undetectable = Untransmittable, Emphasize the power of prevention, Consult medical experts with specific HIV expertise."
  • Slide 2: Dark blue text on a blue gradient background says, "Include people living with HIV: No story is complete without the perspectives of those who are most directly impacted. Bear in mind that this is a diverse group, and that media representations of people living with HIV shape public perception."
  • Slide 3: Dark blue text on a blue gradient background says, "Do no harm and avoid sensationalism: Stigma, racism, and discrimination contribute to the ongoing HIV epidemic. Studies have shown that racial and other disparities in HIV are not based on behavior but instead are rooted in economic barriers, lack of access to health care, and bias and discrimination by healthcare providers. Media coverage of the disparate impacts of HIV on specific communities can sometimes have the unintended effect of reinforcing negative stereotypes or perpetuating stigma. Don't use language that is alarmist or creates fear around HIV. Focus on facts and evidence-based information."
  • Slide 4: Dark blue text on a blue gradient background says, "Undetectable=Untransmittable: People living with HIV who are receiving treatment may have an undetectable viral load. Numerous  scientific studies have shown that people with an undetectable viral load cannot sexually transmit HIV. In public education, this message is summarized as U=U."
  • Slide 5: Dark blue text on a blue gradient background says, "Emphasize the power of prevention: "There are widely available medications that can prevent HIV transmission. Prevention medications include PrEP (pre-exposure prophylaxis) and PEP (post-exposure prophylaxis). Taken consistently as a daily pill, PrEP reduces transmission of HIV from sex by about 99%. Emphasize prevention. For instance, when discussing sex without condoms or PrEP, acknowledge that HIV transmission is less likely when someone is on effective HIV treatment and has an undetectable viral load."
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