EP+Co的动态

Will Instagram's new policy on political promotion completely alter advertising as we know it? In the CNN article "Instagram and Threads will no longer promote ‘political’ content. No one knows what they define as ‘political," Oliver Darcy elaborates on the widespread, community concern over Meta's vague desire to avoid the amplification of political content on their platforms. As an active member on Instagram, I was interested to learn how my current timeline may be altered through the guidelines of this new algorithm, and what I came to learn is that I'm not alone in this inquiry. As concern rose, Meta tried to explain their vagueness through distinct examples, highlighting that "political content" pertained to "posts about laws, elections, or social topics." Yet, with the term "social topics" being an expansive umbrella of possibility, there's no telling what potential areas of advertising may be affected by this update. Say a brand decided to create a socially-relevant promotion of their product where they play into a current buzz on social media. They incorporate a popular celebrity and fun trend, hoping to spark engagement with a younger audience. Well, that promotion could very well fall under this umbrella term of "social topic," negating the resources spent by the brand when their ad becomes restricted by the algorithm. With so much left to be explained, we can only theorize the immense impact that this Instagram update stands to have on brands and their future promotions, in turn asking ourselves: will the political declutter of Instagram timelines hold a completely different meaning to the advertisers on the platform? Source: https://lnkd.in/g59WnjqW

Discover how creator marketing will be shaped in 2024. From election messaging to gathering insights for R&D, the creator economy will only continue to boom: https://bit.ly/49f3N3E #wearewmx #socialmedia #creatormarketing

Social media companies are in hot water for not enforcing content moderation guidelines. Here's who hit the boiling point ???. https://lnkd.in/gyrdARa4 #meta #twitter #x #socialmedia #social #socialmediamarketing #marketing #onlinemarketing #digitalstrategy #advertising

“The potential ban serves as a stark reminder of the precarious nature of relying solely on social media platforms." A bill regarding the use of the popular TikTok app was recently passed, creating uncertainty for the future of the platform and its users. ?? This article from PR Daily dives into what the potential ban could mean for social media marketing strategies: https://bit.ly/44yVrTr #birdhousemarketing #tiktok #socialmedia #marketingstrategy #digitalmarketing #yourbrandinflight

ADWEEK's US election analysis: a game-changer for marketers ?? The key insight? Traditional advertising is no longer the kingmaker in political campaigns. Despite Democrats spending $460 million more on conventional media to back VP Kamala Harris, Donald Trump's strategic pivot to alternative channels - Twitch, podcasts, and influencer collaborations - shifted the momentum. Key takeaways: ?? Platform Power: Trump's three-hour chat with Joe Rogan hit 26 million views in 24 hours, vastly more impactful than a 20-second TV spot could hope to be. ?? Engagement Over Exposure: Collaborations with influencers like Jake Paul turned moments into movements; a playful video racked up 1.5M+ likes, demonstrating that audiences crave authenticity over polished ads. ???? Reaching the Digital Native: By leveraging Twitch, Trump's campaign sidestepped traditional coverage, tapping directly into the younger, media-skeptical demographic. For brands and marketers, this is a wake-up call: as platforms and content forms evolve, so must our strategies. If you're not adapting, you're already behind. How is your brand preparing for the new wave of digital engagement? https://lnkd.in/eXgVBKuB

Social media advertising is a powerful tool to expand your law firm’s reach. At Accelerate Now, we help law firms build customized campaigns that connect with potential clients and drive results. Boost your firm’s presence and engagement with strategic social media ads. Contact us today to learn how we can help. #SocialMediaAds #LawFirmMarketing #ClientEngagement #DigitalMarketing #BusinessGrowth

One of the biggest MARKETING takeaways from the US Elections is the prevalence and success of streamers and podcasting groups in swaying public perception, and the continued decline of major Celebrity influence. For the Democrats, they heavily relied on Hollywood Celebrity influence to sway the public. The results show how ineffective this strategy was this time around. The decline of traditional hollywood influence can be measured from the last 3 elections. The republicans heavily capitalized on this by focusing on streamers and internet influencers. They used influencers such as Adin Ross, The Nelk Boys, Joe Rogen, Tucker Carlson, and more. Focusing on non-traditional mediums paid off for them. They focused on moving dollars away from traditional hollywood celebrities, and their declining influence was clear. This was effective because: -There is a decline in viewership among younger constituents with traditional media -There is a decline in access to cable among younger groups -There is an increase in short form content through social media -The average person does not look up to celebrities any more, and instead, looks more towards those that a) look and FEEL like them and b)are pushing content from environments that the average citizen can access (living rooms, parks, campuses, sporting arenas, etc) What does this mean for the future of Marketing and advertising strategy? ****Editing to add that I have no political allegiance, I am not running for any level of government. I am a Marketer evaluating from a marketing perspective.*****

Discover how social media has revolutionized advertising into a meritocracy with insights from Gary Vaynerchuk in the latest issue of American Leaders Magazine. Dive into the future of marketing today! ???? Social Media has Transformed Advertising into a Meritocracy: Gary Vaynerchuk Click Here To Read News In Details: https://lnkd.in/d_Q7mcMa #GaryVaynerchuk #AdvertisingRevolution #MeritocracyMarketing #AmericanLeaders #SocialMedia #DigitalTransformation #InnovativeMarketing

Before you promote anything on social media, make sure you're up-to-date with the new rules post-Patanjali's misleading ad case. Check out our news update: https://lnkd.in/dK72bb8r . . . . . . . #bnblegal?#bnblegalnews?#bnblegalupdates?##legalupdate?#influencerrules?#patanjalicase?#socialmediaregs?#consumerawareness?#advertisinglaws?#informedinfluencer?#ethicalpromotion?#stayupdated?#biolink

In the final post in the three-part EOP series, Josh Dare talks about paid media and how it can be used to help get your stories told to the right people at the right time. #GongBlogTHP