Thoughtful design creates meaningful connections with your audience and builds trust. As a leader, that process starts with you. Are you setting your design team up for success? Follow these steps to maximize their potential. #design #innovation #creativity #strategicdesign Slide 1 It’s not them. It might be you. Maximizing your design team’s potential has more to do with you than it does with them. Slide 2 Share Context and Goals Early Bring your design team in at the onset of a project, not just during the design phase. Allowing them to fully understand the problem and desired outcome helps them contribute insights on feasibility and potential design solutions. Slide 3 Provide Examples Designers are inherently visual thinkers. Sharing examples from similar products that align with your vision provides a clear and tangible reference, making it easier to communicate your intent and expectations. Slide 4 Commit to the Timeline Effective design solutions take place within a structured creative process. Delays or disruptions lead to rushed execution and compressed feedback loops, impacting quality. Ensure content and assets are ready for your design team. Provide timely feedback. Slide 5 Provide Clear Direction Vague phrases like “it needs to pop” or “make it pretty” are not effective. Describe the changes you want to see in specific terms, like “draw attention to this section.” Slide 6 Trust your Design Team Focus on the desired outcome, not the small, tactical details. Give your design team the space needed to solve the problem. Be open to different points of view and new ideas.
So "make it pop" is out!? Darnit! This is so good. It's cool to see these examples that can bring teams together through clearer communication habits. Faster, more efficient, and more fun along the way. I like it Emerald One!
Love this so much.
#1 is key. Early involvement gives design teams the opportunity to help clarify the vision and define the problem accurately. It also ensures accessibility is at the core of any solution.